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Luisa Fernanda Marquez G. is listed as Marketing communications | Global, Regional and local brand strategy & creative | Integrated campaign planning | Digital performance I marketing at Sancho BBDO, a company with 599 employees, based in Bogota, D.C., Colombia. AeroLeads shows a matched LinkedIn profile for Luisa Fernanda Marquez G..
Luisa Fernanda Marquez G. previously worked as Executive Business Director at Sancho Bbdo and Head of Business & Client Operations at Sancho Bbdo. Luisa Fernanda Marquez G. holds Pil 1000 Líderes Por Colombia, Liderazgo Con Impacto from Origen Red De Liderazgo.
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With 19 years of strategic communication experience, specializing in beverages for 13 years, I've collaborated with renowned global brands in both alcoholic and non-alcoholic sectors. Working with William Grant's in alcoholic beverages, we've launched products, curated brand experiences, and executed influential positioning campaigns. In non-alcoholic beverages, I lead strategic initiatives for 17 brands, including PepsiCo LAB's oversight of 7up and H2Oh! in the Andean region. Additionally, I manage the Pepsi and Gatorade portfolio in Colombia and lead brand management for Postobón, Colombia's top-selling beverage company. My diverse portfolio includes projects in other sectors such as automotive and food, allowing me to develop and drive teams in various areas including shopper marketing, media automation, and campaign production globally.Strengths:• Expertise in Financial Management and Business Development for both clients and agencies.• Proficient in crafting and executing Integrated Communication Strategies.• Demonstrated skill in Trade and Shopper Project Management.• Collaborative approach leading to the development of Award-Winning Campaigns.• Strong Project Management abilities, from initial briefing to going on air, experimenting, and optimizing media budget.• Proven track record in Driving Client Revenue and fostering Growth.• Ensuring efficient delivery of High-Quality Work within defined scopes.• Exceptional ability to identify and exceed Key Performance Indicators (KPIs) and Metrics.• Cultivating and nurturing lasting Relationships with agencies and clients.• Specialization in Developing New Business Opportunities.• Expertise in Media Automation Process Management for streamlined operations.In my current role as Executive Business Director at Sancho BBDO, I strategically lead a team of 73 people with main responsibilities including ensuring the quality of strategic and creative work, promoting a collaborative climate between client and agency, and ensuring client profitability. Additionally, I am responsible for maintaining C-Level relationships between parties, acting as a consultant in strategic client business decisions, and promoting innovation to expand the agency's new business.My goal is to make this list quirkier and cooler with every passing year.
Listed skills include Comunicaciones De Marketing, Estrategia De Mercadotecnia, Digital Media, Marketing Communications, and 12 others.
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Bogotá - Colombia
CLIENTS:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Fifco: Pepsi BrandPostobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.General Motors Buses and Trucks Hub in Colombia with regional on-site operations in 4.
Bogotá D.C., Colombia
Clients:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Postobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.PepsiCo Foods; Margarita (Lay's), Doritos, Cheetos, DeTodito, Manimoto, Chokis, NatuchipsAs the Head of Business &.
Bogota
Bogotá
Management and Supervision of ATL and BTL projects and campaigns at localscale. Development of communication strategies and creative presentations. Management of production budgets, production timings and media plan tracking.Working together with the marketing team in the development of communication strategies that will support the marketing plan.
Capital District, Colombia
Managed a team to lead the Agency’s high profile clients and delivered some of our most innovative and complex brand, digital & retail campaigns.We achieved out-of-the-box-thinking and complex productions in a fast-paced, high-pressure environment. We proved the value of strong stakeholder relationships, energy and a can-do attitude. The outcome was unique.
Capital District, Colombia
Here my role was to assist the VP Marketing Manager with all key marketing, advertising, event and promotional activities for the centre. I autonomously managed the centre’s weekly catalogue, retail collateral, POS and press advertising.I led the implementation of a new staff rewards program to drive greater retailer participation in centralised.
Bogota, D.C., Capital District, Colombia
Industrial Design focused on brand development, visual content, assertive communication of products, services, and strategy creation. the communication and visual impression generate adequate communication generating impact, remembrance, and sales.Passionate about generating a significant impact on projects, investigate according to it. determine the.
Other employees you can reach at sanchobbdo.com.co. View company contacts for 599 employees →
Valentina Tello
Colleague at Sancho BbdoBogota, D.C., Capital District, Colombia, Colombia
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JV
Jorge Valencia Montenegro
Colleague at Sancho BbdoColombia, Colombia
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LC
Luis Cardona
Colleague at Sancho BbdoColombia, Colombia
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MA
Martha Angelica Tello
Colleague at Sancho BbdoColombia, Colombia
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VM
Valentina Muñoz
Colleague at Sancho BbdoBogota, D.C., Capital District, Colombia, Colombia
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NC
Natalia Carolina Rodriguez Blanco
Colleague at Sancho BbdoBogota, D.C., Capital District, Colombia, Colombia
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AF
Andrés Felipe Niño Murillo
Colleague at Sancho BbdoBogotá, Capital District, Colombia, Colombia
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JA
Javier Aparicio
Colleague at Sancho BbdoBogotá, Capital District, Colombia, Colombia
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MT
Miguel Torres Guerra.
Colleague at Sancho BbdoCereté, Córdoba, Colombia, Colombia
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MF
María Fernanda Arteaga
Colleague at Sancho BbdoBogota, D.C., Capital District, Colombia, Colombia
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Women are powerful agents of change, and the far-reaching benefits of diversity and gender parity in leadership and decision-making are.
With a high practical component, focused on the creation of a marketing plan and the "go to market" for a specific product or service. The.
Business and Management Summer School
Diseñadora Industrial
Quick answers generated from the profile data available on this page.
Luisa Fernanda Marquez G. works for Sancho BBDO.
Luisa Fernanda Marquez G. is listed as Marketing communications | Global, Regional and local brand strategy & creative | Integrated campaign planning | Digital performance I marketing at Sancho BBDO.
Luisa Fernanda Marquez G. is based in Bogota, D.C., Colombia while working with Sancho BBDO.
Luisa Fernanda Marquez G. has worked for Sancho Bbdo, Ddb Colombia, B2C Brand S.A, and Artroquel Ltda.
Luisa Fernanda Marquez G.'s colleagues at Sancho BBDO include Valentina Tello, Jorge Valencia Montenegro, Luis Cardona, Martha Angelica Tello, and Valentina Muñoz.
You can use AeroLeads to view verified contact signals for Luisa Fernanda Marquez G. at Sancho BBDO, including work email, phone, and LinkedIn data when available.
Luisa Fernanda Marquez G. holds Pil 1000 Líderes Por Colombia, Liderazgo Con Impacto from Origen Red De Liderazgo.
Luisa Fernanda Marquez G. is listed with skills including Comunicaciones De Marketing, Estrategia De Mercadotecnia, Digital Media, Marketing Communications, Social Media, Marketing, Creative Strategy, and Marketing Strategy.
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