Luisa Fernanda Marquez G.

Luisa Fernanda Marquez G. Email and Phone Number

Marketing communications | Global, Regional and local brand strategy & creative | Integrated campaign planning | Digital performance I marketing @ Sancho BBDO
cundinamarca, colombia
Luisa Fernanda Marquez G.'s Location
Bogota, D.C., Capital District, Colombia, Colombia
About Luisa Fernanda Marquez G.

With 19 years of strategic communication experience, specializing in beverages for 13 years, I've collaborated with renowned global brands in both alcoholic and non-alcoholic sectors. Working with William Grant's in alcoholic beverages, we've launched products, curated brand experiences, and executed influential positioning campaigns. In non-alcoholic beverages, I lead strategic initiatives for 17 brands, including PepsiCo LAB's oversight of 7up and H2Oh! in the Andean region. Additionally, I manage the Pepsi and Gatorade portfolio in Colombia and lead brand management for Postobón, Colombia's top-selling beverage company. My diverse portfolio includes projects in other sectors such as automotive and food, allowing me to develop and drive teams in various areas including shopper marketing, media automation, and campaign production globally.Strengths:• Expertise in Financial Management and Business Development for both clients and agencies.• Proficient in crafting and executing Integrated Communication Strategies.• Demonstrated skill in Trade and Shopper Project Management.• Collaborative approach leading to the development of Award-Winning Campaigns.• Strong Project Management abilities, from initial briefing to going on air, experimenting, and optimizing media budget.• Proven track record in Driving Client Revenue and fostering Growth.• Ensuring efficient delivery of High-Quality Work within defined scopes.• Exceptional ability to identify and exceed Key Performance Indicators (KPIs) and Metrics.• Cultivating and nurturing lasting Relationships with agencies and clients.• Specialization in Developing New Business Opportunities.• Expertise in Media Automation Process Management for streamlined operations.In my current role as Executive Business Director at Sancho BBDO, I strategically lead a team of 73 people with main responsibilities including ensuring the quality of strategic and creative work, promoting a collaborative climate between client and agency, and ensuring client profitability. Additionally, I am responsible for maintaining C-Level relationships between parties, acting as a consultant in strategic client business decisions, and promoting innovation to expand the agency's new business.My goal is to make this list quirkier and cooler with every passing year.

Luisa Fernanda Marquez G.'s Current Company Details
Sancho BBDO

Sancho Bbdo

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Marketing communications | Global, Regional and local brand strategy & creative | Integrated campaign planning | Digital performance I marketing
cundinamarca, colombia
Website:
sanchobbdo.com.co
Employees:
599
Luisa Fernanda Marquez G. Work Experience Details
  • Sancho Bbdo
    Executive Business Director
    Sancho Bbdo Feb 2022 - Present
    Bogotá - Colombia
    CLIENTS:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Fifco: Pepsi BrandPostobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.General Motors Buses and Trucks Hub in Colombia with regional on-site operations in 4 countries.PepsiCo Foods; Margarita (Lay's), Doritos, Cheetos, DeTodito, Manimoto, Chokis, NatuchipsPepsi LATAM: CX Shopper MarketingThe privilege of managing these brands has allowed me to create, iterate, and drive teams with different skills to develop projects including shopper marketing, media automation, agile teams, campaign production in different parts of the world with renowned celebrities, intrinsic campaign production with international suppliers, creation of campaign toolkits for different countries, leadership of regional workshops, and integrated work with media.In my current role as Executive Business Director at Sancho BBDO, I strategically lead a team of 73 people with main responsibilities including ensuring the quality of strategic and creative work, promoting a collaborative climate between client and agency, and ensuring client profitability. Additionally, I am responsible for maintaining C-Level relationships between parties, acting as a consultant in strategic client business decisions, and promoting innovation to expand the agency's new business.
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  • Sancho Bbdo
    Head Of Business & Client Operations
    Sancho Bbdo Feb 2019 - Mar 2022
    Bogotá D.C., Colombia
    Clients:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Postobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.PepsiCo Foods; Margarita (Lay's), Doritos, Cheetos, DeTodito, Manimoto, Chokis, NatuchipsAs the Head of Business & Client Operations, I've led collaborative efforts, managing teams to infuse creativity and strategic insight into every media project across the continent. My role involves overseeing internal agency teams and remote cross-functional units across the Local, Andean Region, and LATAM.A key strength of mine is bridging communication across boundaries and time zones, fostering strong client relationships throughout LATAM. I have a proven track record of successfully negotiating scopes of work and budgets, ensuring optimal outcomes for all parties.Recent achievements include launching the sponsorship for Colombian brand "Colombiana" in soccer, and expanding the Esquinas Pepsi Colombia campaign across multiple countries. Additionally, I spearheaded the rebranding of iconic brand Gaseosas Postobon in Colombia.I oversee the management of Above-the-Line (ATL) and Below-the-Line (BTL) projects and campaigns, developing communication strategies and managing production budgets and timelines. I also coordinate diverse teams across LATAM and the Andean Region, ensuring smooth operations and effective resource management for global and local accounts like PepsiCo.
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  • Sancho Bbdo
    Senior Account Director
    Sancho Bbdo Jun 2015 - Feb 2019
    Bogota
    Account management at local scale. Communication strategies development. Coordination of the flow of work between different departments such as: planning, creative and production• Oversee and lead the agency's growth and development of the group of accounts I manage.• Provide business insights to management to increase revenue.• Establish, maintain, and grow trusted client relations.• Lead and guide teams through platform development and execution.• Ensure maximum efficiency and profitability by reviewing and updating processes.
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  • Sancho Bbdo
    Account Executive
    Sancho Bbdo Aug 2011 - May 2015
    Bogotá
    Management and Supervision of ATL and BTL projects and campaigns at localscale. Development of communication strategies and creative presentations. Management of production budgets, production timings and media plan tracking.Working together with the marketing team in the development of communication strategies that will support the marketing plan, detecting opportunities to move the business, delegate tasks but not responsibility, define the spaces and form of teamwork.Experience in establishing work dynamics, having the plannign team as partners in all projects.Solving / Deciding / Executing; always generating pro-active spaces for the team and with the client.
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  • Ddb Colombia
    Account Executive
    Ddb Colombia Nov 2009 - Aug 2010
    Capital District, Colombia
    Managed a team to lead the Agency’s high profile clients and delivered some of our most innovative and complex brand, digital & retail campaigns.We achieved out-of-the-box-thinking and complex productions in a fast-paced, high-pressure environment. We proved the value of strong stakeholder relationships, energy and a can-do attitude. The outcome was unique partnerships, world-class creative ideas, creative & strategy award recognition and strong business results.
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  • B2C Brand S.A
    Commercial And Marketing Director
    B2C Brand S.A Jan 2008 - Oct 2009
    Capital District, Colombia
    Here my role was to assist the VP Marketing Manager with all key marketing, advertising, event and promotional activities for the centre. I autonomously managed the centre’s weekly catalogue, retail collateral, POS and press advertising.I led the implementation of a new staff rewards program to drive greater retailer participation in centralised promotional activities.* Write monthly reports analysing the centre’s sales results, category performances and customer traffic.
  • Artroquel Ltda
    Senior Industrial Designer
    Artroquel Ltda Jan 2006 - Oct 2008
    Bogota,D.C., Capital District, Colombia
    Industrial Design focused on brand development, visual content, assertive communication of products, services, and strategy creation. the communication and visual impression generate adequate communication generating impact, remembrance, and sales.Passionate about generating a significant impact on projects, investigate according to it. determine the guidelines and goals necessary to generate work points, which allows to carry out effective work.

Luisa Fernanda Marquez G. Skills

Comunicaciones De Marketing Estrategia De Mercadotecnia Digital Media Marketing Communications Social Media Marketing Creative Strategy Marketing Strategy Marketing Digital Digital Marketing Advertising Strategic Planning Publicidad En Internet Estrategias Creativas Creative Direction Mercadotecnia

Luisa Fernanda Marquez G. Education Details

Frequently Asked Questions about Luisa Fernanda Marquez G.

What company does Luisa Fernanda Marquez G. work for?

Luisa Fernanda Marquez G. works for Sancho Bbdo

What is Luisa Fernanda Marquez G.'s role at the current company?

Luisa Fernanda Marquez G.'s current role is Marketing communications | Global, Regional and local brand strategy & creative | Integrated campaign planning | Digital performance I marketing.

What schools did Luisa Fernanda Marquez G. attend?

Luisa Fernanda Marquez G. attended Origen Red De Liderazgo, Bbdo University, Colegio De Estudios Superiores De Administración, The London School Of Economics And Political Science (Lse), Fundación Universidad De Bogotá 'jorgetadeo Lozano'.

What skills is Luisa Fernanda Marquez G. known for?

Luisa Fernanda Marquez G. has skills like Comunicaciones De Marketing, Estrategia De Mercadotecnia, Digital Media, Marketing Communications, Social Media, Marketing, Creative Strategy, Marketing Strategy, Marketing Digital, Digital Marketing, Advertising, Strategic Planning.

Who are Luisa Fernanda Marquez G.'s colleagues?

Luisa Fernanda Marquez G.'s colleagues are Luis Enrique Ruiz, Sandra (Samy) Guzmán, 🔰 Enzo Flores Bernal, Manuel Baquero, Valentina Doncel, Norma Salazar Beltran, Camilo Bernal.

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