Luisa Fernanda Marquez G. Email & Phone Number

Bogotá, Bogota, Co

Bogotá - Colombia

CLIENTS:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Fifco: Pepsi BrandPostobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.General Motors Buses and Trucks Hub in Colombia with regional on-site operations in 4 countries.PepsiCo Foods; Margarita (Lay's), Doritos, Cheetos, DeTodito, Manimoto, Chokis, NatuchipsPepsi LATAM: CX Shopper MarketingThe privilege of managing these brands has allowed me to create, iterate, and drive teams with different skills to develop projects including shopper marketing, media automation, agile teams, campaign production in different parts of the world with renowned celebrities, intrinsic campaign production with international suppliers, creation of campaign toolkits for different countries, leadership of regional workshops, and integrated work with media.In my current role as Executive Business Director at Sancho BBDO, I strategically lead a team of 73 people with main responsibilities including ensuring the quality of strategic and creative work, promoting a collaborative climate between client and agency, and ensuring client profitability. Additionally, I am responsible for maintaining C-Level relationships between parties, acting as a consultant in strategic client business decisions, and promoting innovation to expand the agency's new business.

Bogotá D.C., Colombia

Clients:PepsiCo LAB: Pepsi, Gatorade, 7up, H2Oh!.Postobón: Colombiana, Bretaña, Manzana, Sabores, Manzana Cycling club, Hipinto, Freskola, SrToronjo, Canada Dry, Postobón Acqua, Hit, Tutti Frutti, Citrus, Biofrut, Agua Cristal, Cristalina.PepsiCo Foods; Margarita (Lay's), Doritos, Cheetos, DeTodito, Manimoto, Chokis, NatuchipsAs the Head of Business & Client Operations, I've led collaborative efforts, managing teams to infuse creativity and strategic insight into every media project across the continent. My role involves overseeing internal agency teams and remote cross-functional units across the Local, Andean Region, and LATAM.A key strength of mine is bridging communication across boundaries and time zones, fostering strong client relationships throughout LATAM. I have a proven track record of successfully negotiating scopes of work and budgets, ensuring optimal outcomes for all parties.Recent achievements include launching the sponsorship for Colombian brand "Colombiana" in soccer, and expanding the Esquinas Pepsi Colombia campaign across multiple countries. Additionally, I spearheaded the rebranding of iconic brand Gaseosas Postobon in Colombia.I oversee the management of Above-the-Line (ATL) and Below-the-Line (BTL) projects and campaigns, developing communication strategies and managing production budgets and timelines. I also coordinate diverse teams across LATAM and the Andean Region, ensuring smooth operations and effective resource management for global and local accounts like PepsiCo.

Bogota

Account management at local scale. Communication strategies development. Coordination of the flow of work between different departments such as: planning, creative and production• Oversee and lead the agency's growth and development of the group of accounts I manage.• Provide business insights to management to increase revenue.• Establish, maintain, and grow trusted client relations.• Lead and guide teams through platform development and execution.• Ensure maximum efficiency and profitability by reviewing and updating processes.

Bogotá

Management and Supervision of ATL and BTL projects and campaigns at localscale. Development of communication strategies and creative presentations. Management of production budgets, production timings and media plan tracking.Working together with the marketing team in the development of communication strategies that will support the marketing plan, detecting opportunities to move the business, delegate tasks but not responsibility, define the spaces and form of teamwork.Experience in establishing work dynamics, having the plannign team as partners in all projects.Solving / Deciding / Executing; always generating pro-active spaces for the team and with the client.

Capital District, Colombia

Managed a team to lead the Agency’s high profile clients and delivered some of our most innovative and complex brand, digital & retail campaigns.We achieved out-of-the-box-thinking and complex productions in a fast-paced, high-pressure environment. We proved the value of strong stakeholder relationships, energy and a can-do attitude. The outcome was unique partnerships, world-class creative ideas, creative & strategy award recognition and strong business results.

Capital District, Colombia

Here my role was to assist the VP Marketing Manager with all key marketing, advertising, event and promotional activities for the centre. I autonomously managed the centre’s weekly catalogue, retail collateral, POS and press advertising.I led the implementation of a new staff rewards program to drive greater retailer participation in centralised promotional activities.* Write monthly reports analysing the centre’s sales results, category performances and customer traffic.

Bogota,D.C., Capital District, Colombia

Industrial Design focused on brand development, visual content, assertive communication of products, services, and strategy creation. the communication and visual impression generate adequate communication generating impact, remembrance, and sales.Passionate about generating a significant impact on projects, investigate according to it. determine the guidelines and goals necessary to generate work points, which allows to carry out effective work.

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