Luisa Fernanda Parra Castañeda Email and Phone Number
Results-driven professional with a proven track record in both technical and commercial roles within dynamic markets, including hardware and software industries across Latin America. Seeking opportunities that leverage expertise in new technology adoption, strategic planning, sales growth, and ensuring customer success. Extensive experience in leading and developing impactful campaigns and initiatives, channel marketing, and facilitating collaboration across corporate, field, and sales teams. Skilled in creating and implementing market penetration and growth strategies that deliver measurable outcomes in client acquisition, retention, and reactivation. I am driven by a passion for fostering strong and trustworthy relationships. Recognized for strong problem-solving abilities, analytical thinking, and consistently achieving successful outcomes through a strategic and collaborative approach.
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AdobeBogotá, Bogota, Co -
Latam Reseller Strategy ManagerDell Technologies Apr 2023 - PresentBogota, D.C., Capital District, Colombia• Analyzed constantly LATAM Reseller Partner Ecosystem to identify business opportunities to grow, retain and acquire resellers.• Defined and developed LATAM Reseller Journey Strategy, including multi-country marketing initiatives, set objectives and KPIs. • Influence the channel Marcom/MDF budget investment guidance to set according to Reseller Journey Strategy. Monitors and drive marketing pipeline and demand.• Present Reseller Journey Strategy (quarterly, plus on going updates) and provides frequent QTD/YTD results to regional stakeholders.• Discuss reseller business priorities and analyzing threats and opportunities in conjunction with Partner Marketing Manager team and key regional stakeholders as Sales, Business Units, BI. -
Latam Partner Marketing Project ManagerDell Technologies May 2020 - Apr 2023Bogota, D.C., Capital District, Colombia• SME in all partner marketing enablement tools and campaigns, defining strategic and tactical plans for partners to adopt and implement.• Point of contact for Global Marketing Teams to align and influence partner marketing campaigns and partner enablement tools.• Define and execution of LatAm marketing tactical plans regarding business opportunities or challenges (p.e. Digital Marketing plan for e-commerce partner development, Dell Partner Brand awareness gamification initiatives, Dell Partner Training gamification initiatives)• Work with business units to implement internal initiatives to drive growth and penetration in partner sales teams.
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Central American Trade MarketingDell Technologies Jan 2019 - May 2020Bogota, D.C., Capital District, Colombia• Develop and execute channel marketing strategies and tactics for Central American Distributors and Resellers• Define quarterly marketing plans roadmaps• Manage the marketing budgets and sales-out forecast • Monitor sales out reposting while ensuring strong sell-through of Dell Technologies products.
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Latam Planning ManagerDell Technologies May 2016 - Jan 2019Bogotá D.C., Colombia• Development of the strategy, planning, management and control of the investment of the main business partners of Dell for Latin America for the Client business (Intel, Microsoft, McAfee, AMD, among others).• Actively influence marketing, business units and brand representatives at Dell to secure strategic investments that contribute to meeting the objectives of Dell's Client portfolio.• Optimize operational processes and solve bottlenecks that affect business partners' investments in the business.
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Brand ManagerDell Technologies Oct 2014 - May 2016Bogotá D.C., Colombia• Managed and developed the relationship between Intel and Dell for South American countries (except Brazil and Venezuela), by facilitating the development of strategies and tactical actions to support joint growth.• Influencing internal Dell teams to build marketing and sales actions plans aimed at positioning and grow the Intel Brand• Monitored the brand's objectives and results periodically to build development and penetration strategies.• Management of brand resources, tools and budgets invested in the business.
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Intel Business Tender Specialist For AndeanGrupo Andina Americas Feb 2011 - Oct 2014Colombia• Advising and influencing technology purchases for corporate and government clients in the region while channeling them towards the Intel brand.• Deliver training on all Intel products and technologies to corporate customers, strategic partners, and channels• Capture and provide pertinent and relevant information about competitors' activities and movements at the corporate level, about the market, territory, needs, objectives and other aspects that may affect the manufacturer's business.• Support tactical activities such as events, seminars, or white papers -
Microsoft Products Pre-Sales SpecialistMicrosoft Sep 2008 - Jan 2011Bogotá D.C., ColombiaPre-sales representative for Microsoft Office and Sharepoint Server 2007 solutions, supporting Microsoft Sales teams and Microsoft partners, positioning the solutions in Enterprise and SMB companies• Implemented pilot tests of in-house solutions for Enterprise companies in several vertical.• Delivered technical and commercial presentations, product training, to large and small audiences.
Luisa Fernanda Parra Castañeda Education Details
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Ingeniería Electrónica, Robótica Y Mecatrónica -
Strategic Marketing Management
Frequently Asked Questions about Luisa Fernanda Parra Castañeda
What company does Luisa Fernanda Parra Castañeda work for?
Luisa Fernanda Parra Castañeda works for Adobe
What is Luisa Fernanda Parra Castañeda's role at the current company?
Luisa Fernanda Parra Castañeda's current role is Business Development | Brand Marketing | Co-marketing | Project Management | Continual Process Improvement | Technology adoption.
What schools did Luisa Fernanda Parra Castañeda attend?
Luisa Fernanda Parra Castañeda attended Escuela Colombiana De Ingeniería 'julio Garavito', Universidad De La Sabana.
Who are Luisa Fernanda Parra Castañeda's colleagues?
Luisa Fernanda Parra Castañeda's colleagues are Poonam Chauhan, Bongeka Mkhize, Thomas Burlett, Lara Ocampo, Hương Lan Nguyễn, Wanessa Rafaela, Reymond Chapman.
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