Luis Agostini Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois

• Mapped stakeholder engagement of police reform message targeting for internal and external constituencies• Drove development of executive positioning, thought leadership and speechwriting for command staff leadership• Provided media training and presentation coaching for command staff leadership• Produced press releases, public statements and executive responses on behalf of the Chicago Police Department• Managed proactive and reactive media relations efforts on behalf of the Chicago Police Department• Launched a comprehensive social media engagement strategy across the Department’s social media channels• Coordinate development and distribution of comprehensive, interdepartmental external communications material with the Office of the Mayor

Chicago, Illinois

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

• Build relationships with internal client contacts and provide proactive counsel• Understand competitive landscape and how it impacts clients• Manage multiple projects for multiple clients from concept to completion on time and on budget• Proactively manage client correspondence (i.e. daily updates, activity reports, etc.); communicate status of program to internal client leads• Understand process requirements for media projects and advise on strategy and process• Participate in client presentations and conference calls• Reactive and proactive media relations• Oversee comprehensive media monitoring; prepare accurate and timely client reports and give feedback on results• Oversee research, preparation and maintenance of media lists• Effectively pitch stories to national print and television outlets, local market editors/journalists and TV/radio stations; secure journalists to attend long-lead events, participate in desk-side briefings and attend events• Utilize online media effectively as part of the media mix• Showcase an extensive circle of national and local media contacts and keep abreast of developments in media• Actively participate in company brainstorms and internal media brainstorms• Understand the role of media in shaping perceptions; use media effectively• Oversee media executive and assistant media executive with desk research• Ability to write and oversee writing of press materials (pitch letters, media advisories, etc.) with limited supervision• Conduct media tactics (VNRs, B-ROLL, SMT/RMTs, etc.); select/work effectively with suppliers to complete project within timeframe and budget• Display solid understanding of A/V production methodologies used in media outreach

Camp Pendleton, California

• Execute a set of core competencies to integrate communication into Marine Corps operations and activities in support of operational end states and institutional goals. • Conduct communication-specific planning and integrate communication throughout the Marine Corps Planning Process (MCPP)• Proactively engage with Marines and their families, as well as American and foreign publics, in both domestic and operational environments. • Manage the development and dissemination of tailored communication products (e.g., print, imagery, video in support of engagements via traditional media, direct engagement, and Internet-Based Capabilities channels)• Assess the effectiveness of public affairs research, planning, and execution, and the effect of engagement and communication on domestic and foreign publics in support of operational end states and institutional goals. • Provide tailored communication training to all levels of command and build public affairs capacity among partner nations.• Manage the fiscal requirements, equipment accountability, training development, and career progression for the Marines in the public affairs office.

Camp Pendleton, California

• Coordinated and executed live-feed media engagement regarding success of counterinsurgency operations in Afghanistan between the regional commanding officer and Fox News Channel, USA Today, Washington Post, ABC, CNN, Reuters and the Pentagon Channel • Provided media training for more than 500 Marines, from senior leadership to junior infantrymen, on messaging, nonverbal communication, media engagement and talking points• Developed award-winning, integrated social media strategy for the regional command (RCT-7), which resulted in positive interaction, content distribution and exposure between regional command and key audiences on social media platforms• Coordinated and executed packaged video/live-feed media engagement between Marines of regional command (Regimental Combat Team 7) and NBA on TNT Thanksgiving game, with Marine holiday greetings and a live interview between the NBA on TNT studio crew and a Marine with RCT-7

Chicago, Illinois

• Managed Chicago Marine Week from 2006-2009, a week-long community relations event resulting in significant positive media coverage and improved community relations and awareness at the city, county, and state levels, including more than 200 official proclamations of Marine Week. • Provided media training and crisis communication planning for more than 350 Marine recruiters on messaging, media engagement, nonverbal communication and talking points• Garnered positive coverage of the 2008 Hometown Hero billboard campaigns with ABC Chicago Eyewitness News • Coordinated “Marine Weather Report” segment with unit's senior enlisted advisor and WGN Chicago Morning News in September 2007 • Coordinated military appreciation events at The SEARS Center, Great America Theme Park, Wrigley Field, U.S. Cellular Field and Toyota Park

Camp Pendleton, California

• Managed editorial team for The Camp Pendleton Scout, coordinating and supervising story assignments, copy/stylebook editing and layout and design • Produced print and photo coverage of Marine combat operations during deployment to Iraq from August 2004-February 2005, including the Battle of Fallujah in November 2004 • Print and photo content republished more than 160 times in U.S. and foreign media, including AP, AFP, Reuters, People Magazine, New York Post and GQ Magazine

Camp H.M. Smith, Hawaii

• Produced 60 print articles with supporting photos, including coverage on high-profile events such as the presidential visit and the NFL Pro Bowl • Deployed to South Korea in 2002 and 2003, and provided coverage of training and exercise events between the U.S. and Republic of Korea Marine Corps, and assisted the Republic of Korea Marine Corps with their public affairs program • Maintained and standardized command web page in accordance with Marine Corps standards and regulations

Master’S Degree, Public Relations & Advertising

Master Of Business Administration (M.B.A.), Brand And Product Management

Bachelor Of Arts, Public Relations And Advertising

Communication, History, Art

Marketing, Communication

Activities and Societies: Phi Theta Kappa Honor Society

Education record