Luisa Kaplan Email & Phone Number

Atlanta, Ga, Us

United States

Supported business development by executing shopping campaigns, presenting recommendations to clients, and fostering and maintaining strong relationships. Leveraged high attention to detail and analytical skills to conduct data analysis, analyze trends, generate reports to drive performance improvement, and promote data-driven decision-making across marketing operations.Facilitated product feed development to expand reach and flexibility in strategy for feed-based channels through feed audits and product data optimizations. Ensured 100% compliance with best practices to optimize performance and monitor campaigns & bid strategies across engines, such as Google Shopping, Microsoft Product Ads, and Comparison Shopping Engines (Connexity).

Atlanta, Georgia, United States

Guided account management and planning for 7 clients, including restructures, bidding changes, promotions, and weekly reporting with minimal quality errors. Promoted consistent business growth by leading strategy development and implementation to increased revenue by 50% despite static budgets. Conducted data analysis and collection to support shopping and cross-team initiatives. Deployed exceptional communication skills to foster relationships with cross-functional decision-makers, organize and deliver engaging training to over 20 apprentices, and present insights and action plans to decision-makers.

Greater Atlanta Area

Supported sales and account development for multiple national and international companies, including Inspire Brands, Focus Brands, The Truth Campaign, and Boys and Girls Club, to generate $4.8M in sales. Contributed to the design and implementation of company-wide systems, resulting in successful onboarding processes for major clients, such as Jimmy John's, Rusty Taco, and Sonic.Pioneered process improvement and project management across the organization, leading strategic initiatives to streamline procurement, production, and fulfillment processes. Collaborated cross-functionally with operations and technology teams to optimize systems and procedures, leading to significant improvements in company-wide consistency and efficiency.