As a Marketing Director, I play a pivotal role in shaping and steering the overall marketing strategy of the company. My responsibilities encompass a broad spectrum of tasks aimed at driving business growth through effective marketing tactics. A summary of my key responsibilities includes:Strategic Planning, Brand Management, Market Research, Digital Marketing, Team Leadership, Budget Management, Collaboration, Analytics and Reporting and Innovation.Overall, my role is to drive the company’s marketing efforts toward achieving its business objectives, ensuring that the brand resonates with its intended audience, and adapting strategies in response to an ever-evolving market landscape.

Refresh Rate is an innovative digital media network focused on developing & delivering the most unexpected & entertaining digital media content across your favorite online platforms we dare to refresh your daily consumption.

As a Creative Director, my responsibilities include:Guiding the organization's creative direction, aligning design outputs with brand identity and objectives.Inspiring and leading a team of creatives, fostering innovation, collaboration, and excellence.Overseeing conceptualization and execution of creative projects that appeal to our audience.Collaborating with marketing and PR departments for cohesive cross-channel campaigns.Monitoring industry trends and advancements in creative tools for competitive edge.Approving all creative deliverables, ensuring quality and brand consistency.Coordinating with external vendors to align with brand guidelines and quality expectations.Managing the creative budget effectively without compromising output quality.Championing creative brainstorming sessions for innovative thinking within the team.Evaluating effectiveness of creative campaigns to inform future decisions.As a Social Media Consultant, I:Strategize and implement social media plans in line with the organization's brand and goals.Empower the organization with guidance on effective use of social media platforms.Conduct social media audits to evaluate current activities and propose enhancements.Advise on creating engaging, platform-specific social media content.Use analytics tools to monitor social media activities, providing insightful reports.Stay updated on social media trends, technologies, and best practices.Conduct competitor analysis to inform strategic positioning of our social media presence.Train staff on effective use of social media, fostering a digital-savvy team.Provide expertise in social media crisis management.Collaborate with internal teams to integrate social media into larger strategies.Advise on paid social advertising strategies for maximum reach and ROI.Develop strategies for audience growth and increased engagement on social media.

Lagoon of Randomness™, was created in 2011 by Luis A. Laguna Torres. It is a brand from Bayamón, Puerto Rico, based in North Miami Beach, Florida. Specialized in high quality t-shirt print design and products. The brand is currently, available online @ www.lagoonofrandomness.com.Company Overview We are not, just a brand, we are adventurers, creators, promoters and seekers of the new. Our passion to enjoy life and see what else is out there has made us look for ways to bring, the majesty of our world, to others. You can say we are crazy and others will say that we are too ambitious, but for us its passion and let's just call it being Random. Let's discover how Random the world could be. You can contact us: Skype: LagoonofRandomness Email: Contactus@lagoonofrandomness.com or LagoonOfRandomness@live.com Associate: - Ignacio E. Davila Bustelo Marketing / Social Media Coordinator ignacio.e.davila@gmail.com Also on: https://twitter.com/TheRandomLagoon http://soundcloud.com/charquitolaguna http://lagoonofrandomness.com/ http://www.linkedin.com/company/lagoon-of-randomnesshttps://www.behance.net/LagoonofRandomness

Summery of responsabilities:As the Marketing & Production Manager for the Foundation for Puerto Rico, I provide a wide range of strategic, tactical, and production support across leading marketing channels. This includes website management, social media coordination, email marketing, event planning, and digital marketing strategies. My expertise covers creative design, technical acumen, data analytics, and project management.

In the vibrant role of a Graphic and Visual Consultant, I am passionate about the following responsibilities:Creative Development: I adeptly develop powerful, visually stimulating designs that encapsulate the essence of a brand and command attention. I ensure every design project, whether print or digital, is aesthetically compelling and strategically on-point.Branding Strategy: I shape and uphold brand guidelines, establishing a strong, unified visual identity across all customer touchpoints. I help brands tell their stories through engaging, visually consistent design elements.Design Collaboration: I work closely with marketing, product, and other departments to design impactful assets that strengthen campaigns, enhance product user experience, and visually communicate key messages.Visual Audits: I conduct thorough audits of existing visual assets, assessing their effectiveness in aligning with the brand and driving desired outcomes. I identify areas of improvement and propose innovative solutions.Design Training: I empower teams with the skills and knowledge needed to create visually compelling, brand-compliant content. I share design principles and best practices, fostering a culture of visual literacy within the organization.Design Trend Monitoring: I stay abreast of the latest trends and advancements in graphic design, infusing fresh, modern, and culturally relevant elements into the brand's visual language.Performance Analytics: I leverage robust analytics tools to assess the performance and impact, offering data-driven insights to optimize design strategies.Project Management: I efficiently manage design projects from inception to completion, ensuring timely delivery without compromising on quality or creativity.Client Consultations: I consult with clients to understand their vision, goals, and audience, translating these insights into tailored visual strategies that bring their brand to life and resonate with their target market.

As a Digital Director, I embrace a wide range of digital media responsibilities:Web Design: I guide the organization's website in terms of strategic direction, aesthetics, and user experience, ensuring it aligns with our brand and goals.Video Production: I manage the development of compelling video content, using visual storytelling to engage audiences and reinforce our brand messaging.Social Media Management: I lead our social media strategy, creating campaigns that amplify our online presence and foster community engagement.Photography: I oversee photography initiatives, ensuring our visual assets reflect our brand ethos and captivate our audience.Podcast Production: I manage podcast production, from content creation to distribution, creating immersive experiences that resonate with listeners.Graphic Design: I lead the creation of innovative graphic design elements, reinforcing our brand's visual consistency across digital and print mediums.Strategic Leadership: I develop and execute a comprehensive digital strategy that integrates all digital initiatives and aligns with our business goals.Team Management: I lead a talented team of digital professionals, fostering creativity, collaboration, and continuous learning.Trend Monitoring: I stay abreast of industry trends and technological advancements to keep our digital initiatives innovative and relevant.Performance Analysis: I use analytics tools to monitor and optimize the performance of our digital initiatives, providing insightful reports and strategic recommendations.Vendor Management: I collaborate with external vendors and partners, ensuring collaborations align with our digital strategy and meet our quality expectations.Budget Oversight: I strategically manage the digital budget to ensure resources are optimally allocated for maximum ROI.

As a Social Media Consultant, my responsibilities include:•Formulating and implementing social media strategies that align with the organization's brand and objectives.•Empowering the organization with best practices for using social media channels to boost online presence and audience engagement.•Conducting social media audits to evaluate current activities and identify improvement areas.•Sharing insights on creating engaging social media content, tailored to each platform.•Using analytics tools to monitor and measure social media performance, providing reports and actionable insights.•Staying updated on emerging trends, technologies, and practices in social media, advising the organization on their use.•Conducting competitor analysis on social media, benchmarking to devise competitive strategies.•Educating staff on effective social media use, including content creation, scheduling, and engagement techniques.•Advising on social media crisis management, ensuring swift responses to negative publicity or complaints.•Working with marketing, public relations, and customer service teams to integrate social media into the organization's broader efforts.•Guiding on paid social advertising strategies to maximize reach and ROI.•Developing and implementing strategies for audience growth and engagement on all social media platforms.

◊ Social Media Manager◊ Copywriter◊ Visual content developer and creator for digital clients: ◊ Social Media Post: IG|Facebook|Twitter ◊ Social Media Ad design ◊ E-Blast ◊ Web Banner ◊ Website recommendation design ◊ Animation ◊ GIF Creation ◊ Video

◊ Visual content developer and creator for traditional and digital clients.◊ GIF◊ Facebook Post◊ Facebook Ad◊ E-Blast◊ Web Banner◊ Website recommendation design

◊ Consultation on how to manage accounts across all Social Media platforms◊ Brainstorm and guide Social Media communications and brand engagement◊ Give feedback on all of the agency’s accounts brand look, feel and voice across Social platforms◊ Help with the creation of concepts for new ad campaigns and how to execute them across all digital platforms ◊ Analyze Social media campaign data and metrics◊ Additional Production: Create visuals/videos for some accounts

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all traditional and digital platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Production: Create visuals/videos for traditional and digital campaigns

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all traditional and digital platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Production: Create visuals/videos for traditional and digital campaigns

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all traditional and digital platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Production: Create visuals/videos for traditional and digital campaigns

◊ Graphic design collaborator◊ Production: Create visuals/videos for traditional and digital campaigns

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all traditional and digital platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Production: Create visuals/videos for traditional and digital campaigns

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Create visuals/videos for social media campaigns

Print and digital designer for Miguel Francisco. ◊ Logo design◊ Graphic design recommendations◊ Social media recommendations

◊ Worked in a team environment producing assets and content that would be used in all the communication mediums.◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all traditional and digital platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Production: Create visuals/videos for traditional and digital campaigns◊ Record and edit audio clips for radio promotional campaigns

Manage, organize and develop a cohesive artist schedule. Improve artist image and intervene in all artist related affairs.

◊ Manage accounts across all Social Media platforms◊ Manage Social Media communications and brand engagement◊ Manage brand's look, feel and voice across Social platforms◊ Create concepts for new ad campaigns and execute across all platforms ◊ Analyze Social media campaign data and metrics◊ Copy write and edit communication pieces◊ Create visuals / videos for social media campaigns

◊ Brand Development◊ Creation of New logo◊ Favicon design◊ Social Media recommendations

◊ Brand & Web Development◊ B2B ◊ Creation of New logo◊ favicon design◊ media kit◊ social media recommendations

Digital designer for Cabrera Auto. ◊ TV ad◊ Print ad◊ Web banner creation◊ social media visual content generator.

I was hired as a graphic designer, while I was in Spain, to develop a new brand identity. I was task with creating a new:◊ Media kit◊ re-designing the company logo ◊ creating a favicon ◊ web-sigature ◊ business card ◊ web recommendations.

I was hired as a graphic designer, In Spain, to create a magazine ad about the agency.◊ B2C◊ Print Design

I was hired to create a logo for a dance festival proposal.◊ Logo Design

I was hired to create new business cards design for Grace Vélez.◊ Business Card◊ Print Design

While working for Wizz Tattoo I was in charge for the basic social media managing of their Facebook page. ◊ Basic image editing ◊ content managing◊ quick response for all tattoos request

Freelance Graphic designer. I created a digital billboard for the band.◊ B2C◊ Digital Design

Graphic Designer

While working with Herman F. Valentín Figueroa & Associates, the creation of flyers alongside a Facebook page, were the first steps to introduce the company to the social media experience.◊ Advertising and marketing recommendation◊ Print Design◊ Social media recommendation

Brand development and recommendations as part of a group called AdEquity. We developed brand awareness by linking the reputation of local renown talent and owner Desmond Santiago, with the company brand. This helped the brand get more credibility and it attracted more clients. Real World class experience with a client.

I was hired to create a logo for an upcoming event.

Real world experience for the Digital campaign class. A full Digital and traditional campaign recommendation where develop under the name of Logic Ad, for Econo.

◊ Social media ◊ web recommendations consultant

Account Manager / Creative Director◊ Image recommendation◊ Print design◊ Social media manager

Professional Practice

I was in charge of a team that work on the image, content and market placement for this radio station. The team took the task to create a better experience for the audience and position it as one of the best, all english programing, radio station in Puerto Rico. Without the ideas and contribution made by the team, the efforts done in the research wouldn't have been successful.

◊ Promote ◊ plan ◊ coordinate ◊ events◊ guest list◊ tables ◊ birthdays celebration