Luis Salas Email & Phone Number

Timișoara, Tm, Ro

Malta

Led conversion rate optimization across multiple verticals, achieving a 58% success rate through rigorous, data-driven experimentation and cross-functional collaboration, significantly enhancing user experience and optimizing conversion funnels.

Amsterdam, North Holland, Netherlands

• Led the development of the native app and webapp, analyzing and solving complex problems to assess opportunities resulting in improved data analytics and increased DAU.• Managed three teams simultaneously of over 15 people for backend, frontend web, and app development.• Developed and prioritized an overhauled roadmap aligned with the business strategy, utilizing user stories and backlog management to drive product development.• Utilized Jira, Figma, and other relevant software tools to ensure timely delivery of high-quality products.

• Successfully managed fast-paced projects on international locations, boosting client's digital marketing capabilities by directing projects at all stages including conceptual planning, daily management, and final implementation.• Initiated success of over 40 marketing plans from different industries, introduced new positions and set of capabilities, utilizing Google and Adobe Analytics, Google and Facebook Ads, CDP, and CRM.• Utilized problem-solving and analytical skills to assess opportunities and drive growth for clients.

San José, Costa Rica

BAC Credomatic is a leading retail and investment bank offering financial services and banking products.• The creative mind behind the development of the first digital sales channel for BAC Credomatic Costa Rica.• Saved over $7,000 a month by developing and implementing the first digital multi channel strategy oriented to performance (generate sales) in BAC Credomatic Costa Rica. • Manage a marketing team in charge of achieving over 100K digital leads annually.• Increased digital credit card sales by 80% by optimizing the CR of the main landing page.• Increased conversion rate of the main landing page by 310%, and 288% in the mobile version.• Account & Campaign Setup, implementation, and optimization (CPM, CPC, CPL, CPA)• Manage PPC Advertising Campaigns (Google Adwords, Bing Ads, Facebook Ads, Instagram Ads, DoubleClick)• In charge of the optimization process among different platforms such Facebook, Google Adwords, Google Analytics, programmatic buying. Decreasing the CPL by 74%• Planning and implementation of Email Marketing Campaigns with MailChimp.• Performed User Experience (UX) and User Interaction (UI) analysis using Hotjar and a/b testing using Google Optimize.• Custom Reports & Dashboard through Google Data Studio.• Traffic Analysis and marketing optimization using Google Analytics and Google Tag Manager

San Jose, Costa Rica

• Development & Execution of Marketing Plans • Opening of Branches• Introduction of the brand in digital media channels• Negotiation with partners achieving strategic alliances• Marketing Research

San Jose, Costa Rica

• Development & Execution of Marketing Plans (BTL & ATL)• Setup New Retail Division (Audi Store)• Introduction of the brand in digital media channels• Creation and execution of small and large scale events• Negotiation with partners achieving strategic alliances.• Marketing Research

San Jose, Costa Rica

• Creation and execution of new products & services• Introduce the financial group within social networks (customer service & communication)• Coordination and follow-up of events to different groups• Development of media plan

San Jose, Costa Rica

• Creating detailed business plans to facilitate the attainment of goals and quotas• Present products to prospective clients• Negotiate agreements and keep records of sales and data• Benchmarking Analysis

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Marketing & Advertising