Luis Alberto Gonzalez Acebes Email & Phone Number

Madrid, Es

Madrid (Spain)

Planning and management of the company's Marketing Plan (offline and digital). Construction and SEO positioning of web platforms in WordPress. Creation, management and positioning in Social Networks (Twitter, LinkedIn). Management of corporate events.

Valladolid, Castilla Y León, Spain

Technology consulting company.Planning and management of the Marketing Plan (offline and digital) of the B2B company.Analysis of key metrics.Branding.CRO.Inbound marketing and implementation of the CRM strategy. Capture and management of leads.SEO/SEM StrategyEmail marketing.Presence in RRSS.I work closely with the rest of the departments to align activity. Coordination with agencies specialized in different marketing disciplines.Corporate communication. Business development. Prospecting and opening of markets. Project management. Preparation of economic proposals. Negotiation with clients. Coordination with the department's sales representatives.Achievements achieved in Divisa iT:• Implementation of 360° Digital Marketing in the company: On Page and Off Page SEO campaigns, SEM (study of keywords, positioning, loading speed, CRO, Google Ads) and inclusion of Social Media campaigns (LinkedIn and Twitter) .• Creation and segmentation of the database and clients for subsequent management in personalized mailing strategies through the “Mailchimp” platform. Inclusion of said databases within the CRM.• Preparation of business development strategies in the Education vertical (Educational Groups and Chartered and Private Schools).• Publicize Divisa iT services in the local media (Television, press and online media).• Carrying out a corporate rebranding of the company, much more modern and versatile. Media communication, office signage, online branding, patching, etc. Reinforcement of brand image.

Valladolid (Spain)

Import, marketing and distribution of bridal, ceremony and party fabrics.Main tasks:- Direction and management of objectives of the sales team (4 salespeople in Spain and 1 in Portugal).- Acquisition, negotiation and monitoring of clients.- Implementation of the Marketing Plan.- Attendance at national and international fairs (Madrid, Barcelona, ​​Paris, Milan, Frankfurt...).Most important projects:- Establishment of the Commercial Network.- Implementation, management and analysis of online Marketing (SEO and SEM).- Creation and implementation of E-commerce- International expantionAchieved achievements:• Increase in clients by 50% in the first year as a result of the creation of E-commerce.• 10% increase in international clients thanks to the online channel.• Optimization of warehouse inventory. Stock reduction of more than 50%.

Milán (Italy)

Italian company dedicated to the manufacture of embroidered bridal, ceremony, party and lingerie fabrics.Acquisition, negotiation and monitoring of clients, as well as management of objectives of the different commercial agents (3 in Spain and 1 in Portugal).Attendance at national and international fairs (Paris, Milan, Frankfurt).Achieved achievements:Introduction of the brand in the Spanish and Portuguese market.

Master'S Degree, Máster Dirección Comercial Y Marketing, Notable

The Power Digital Marketing, Digital Marketing Expert, Sobresaliente

ThePowerDigitalMarketing es un programa en el que he aprendido a tener un dominio 360º del Marketing Digital (todos los canales, métricas.

Programa Thepowerecommerce, E-Commerce Expert - Lanzamiento Y Gestión De Un E-Commerce En Shopify., Sobresaliente

ThePowerEcommerce es un programa que enseña paso a paso a lanzar y escalar una tienda online. En él he adquirido las habilidades.