As the Head of the Client Partnerships at Lifelines, my role was to bring into Fortune 500 companies the Practice Makes Purpose™ program; an innovative approach designed to help employees unlock their full potential—at work and beyond. My mission was to help organizations drive performance and an inclusive culture, by supporting employees in bringing their whole selves to work and creating their own practice to support physical, mental, emotional, and spiritual well-being.Additionally, as a strategic advisor to the C-Suite, HR, DIE&B leadership and ERGs/BRGs, my team and I provided custom-made programs focused on - Inspiring leaders to lead with authenticity.- Equipping managers with tools to lead with empathy, driving productivity. - Promoting the importance of self-care to reduce burnout.- Teaching practical ways to improve resiliency.In my role as the Sales Lead of the Corporate Division, I also had the opportunity to partner with all internal leads allowing me to - Redesign the sales operations and reporting process using SaaS solutions by partnering with the Heads of Finance and Technology.- Create a synergistic approach to managing client relationships and assuring success for the corporate division in pre and post sales, client experience, and activation by partnering with the Head of Activations.

Responsible for multi-million budget in advertising and sponsorships revenue from Fortune 500 companies in the Eastern Seaboard Territory. In charge of selling and advocating for U.S. Hispanic brands (People en Español, Siempre Mujer, Chica) and Hispanic Digital Audience (26MM) across the Meredith Latino O&O Network (People, InStyle, EW, Health, Food & Wine, Travel & Leisure).Provide marketers with successful integrated solutions leveraging first-party insights, market trends and consumer intelligence.

Sell integrated advertising solutions (online, mobile, social, print, shopper, red carpet events and live events) to over 70 companies, including Top Global Corporations: J&J, Unilever, Verizon, Coca-Cola, Mars, and Microsoft.Engage and strategize with senior-level executives at client companies to help them connect to their target audience leveraging industry-leading content while driving advertising revenueServe as a market expert, using Market Research and Insights to manage the creation and maintenance of relevant and compelling ad solutionsProvide accurate and timely business estimates, forecasts, paperwork/administration, account status reports, competitive analysis, and share-of-market reports

Marketing Lead for People en Español Digital - Web, Social, Mobile and TabletManage a team of Integrated Marketing Managers and head the auto, consumer electronics, entertainment, travel and wireless categoriesAct as liaison between Digital Editorial, Sales and Marketing teamsIdentify revenue opportunities and develop the brand’s yearly business growth plan with the Associate Publisher and Publisher Develop, manage and lead strategic revenue-driven marketing programs working with a cross-functional team Manage and enhance the creative vision, strategic business development, sponsor renewals, contracts, social media promotion and integration of People en Español’s digital-driven multiplatform franchises (El Bello 51st Most Beautiful, 50 Most Beautiful and Stars of the Year)