Luis Alejandro Rivero Palacios Email & Phone Number

Fort Lauderdale, Fl, Us

Miami, Florida, United States

Alma acts as the Hispanic partner for the DDB agency group. As such, most of my projects center around the transcreation of national campaigns in order to make them relevant to the US Hispanic consumer. This ranges from literal translations of a spot to building out entirely new campaigns using cultural insights that would make the creative resonate better with our audience. To do this successfully, I use my background and experience working for the LATAM market to provide powerful copy that goes beyond a simple ENG-SPA translation. Some clients I've been working with: Amazon Prime, Gatorade, Google, McDonald's, Coors Light, Global Citizen, Guerrero Foods.

Miami, Florida, United States

TheGrint is a top golf app that makes it easy for players to track scores during their rounds and analyze their performance. Working with a great team, I've built a new template for a weekly newsletter going out to +500k subscribers with great results so far. I also write weekly golf content centered around the app, here: http://www.thegrint.com/range/

Miami, Florida, United States

As part of the draftLine team (Anheuser-Busch's internal creative agency), I worked closely with the brand teams to support concept creation for the top brands in AB's portfolio like Budweiser, Bud Light, Stella Artois, Michelob Ultra, Cerveza Patagonia, and Estrella Jalisco among others. With a local-first approach, my main goal was to adapt national campaigns to local audiences, creating original content pieces that would resonate with the Hispanic and Floridian consumers. I was also a member of the Engagement Committee for AB employees, helping to highlight best practices in a #WFH world, and implementing new ideas to keep motivation our coworkers motivated. (I'm super proud of creating the new name as well: The B.E.E.R. Team: Board of Employee Engagement and Recognition).

Miami/Fort Lauderdale Area

As part of DDB and Omnicon Group, we act as a Hispanic-first agency supporting different markets and agencies throughout the US and the CALA region. As part of the Digital Team, I adapt campaigns created for General Market to the US Hispanic Market for brands like Amazon, McDonalds, State Farm and Exxon Mobile.My main responsibilities include concept creation with a digital-first approach and copywriting in both English and Spanish for different channels., always looking to include powerful insights of the Hispanic culture to drive results.

Miami/Fort Lauderdale Area

Lead the transformation into the digital landscape of 16 different radio stations and La Musica app. This included developing social media strategies, creating content specifically for Digital and manage five social media coordinators in New York, Chicago, Los Angeles, San Francisco, Miami and Puerto Rico.Worked closely with the sales department developing an efficient process to increase revenue from digital sales. To do this, I developed a digital training program to help sales reps identify great opportunities, convert existing radio buys into digital and worked closely with them to create unique proposals for each client. Worked closely with the digital production team and the creative team to ensure quality and timely delivery on all projects.

Miami

CONTENT PRODUCTION:- In-house developing of quarterly TV campaigns for three different brands, to be used in all the LATAM region (from Mexico to Argentina). This includes concept creation, script writing and being on-site during the productions.- Key role in putting together the commercials in post-production meetings. BRAND DEVELOPMENT.- Develop and constantly refresh a unique tone for each brand, to be implemented across all our channels (TV, Paid Social, Email, SEM/SEO)- Optimize the key messages based on learnings provided by our data.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

CONTENT CREATION: - Generate all branding content for Social Channels (Ads and Organic) including Facebook, Instagram, Twitter, LinkedIn, Blog. - Develop optimized key messages to be tested as headlines (hero shots) in the brand's homepage to improve the performance of the website.- TV Scripts for promos and campaigns.CONCEPT DEVELOPMENT- Create and implement creative concepts for major quarterly campaigns for TV and Social Media.WEBSITE CONTENT- Redesign the 3 top performing pages of the website: OpenEnglish.com- Work along the design team to create a friendly experience and improve usability.SEO AND SEM- Create optimized messages for SEM to improve the brand's Google Search ranking for relevant keywords and improve Click Through Rate and Conversion Rate.- Manage and report the Organic content creation with the objective to rank higher in organic searches by implementing optimized keywords in all the new content.PROMOTIONAL COPYWRITING- Create promo concepts and content to be used as Ads in different formats: GDN's, GSP, Facebook Ads, Google Sitelinks, Web Pop Ups, Landing Pages.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Created copy for lead generation email campaigns for 9+ successful startups. Extensive research and analysis of each business model were essential to develop engaging and informative copy.

• Cofounded an advertisement agency targeted to small and medium businesses.• Managed over 16 different projects in three years, including social media, radio and television.• Learning and applying team management and leadership skills was essential.

Caracas, Venezuela

•Created and implemented the new social media strategy for the brand. Including a new approach in user interaction to increase the brand’s influence and strategic content to ensure a successful transition into the new image. •Coordinated with graphic design teams to create a launching campaign for two new products.•Maintain weekly communications with Cerveza Tovar’s management team, keeping a strict timetable and making monthly detailed reports of the project’s status.

•Adapted Jägermeister’s Global Campaigns to the Venezuelan market to establish a strong social media presence, creating new and original content, while remaining true to the brand’s established image.•Coordinated efforts with bars from all over the country to launch a campaign called #IceColdShots, instructing and supervising on the correct ways to post Jägermeister content on social media and promote user interaction.

•Created and managed the social media profiles for a new Vegan and artisanal ice cream brand.•Reached 40k followers on Instagram on a two year period.

•Created and managed the social media profiles for a sports outlet store.•Management included the creation of a work grid and coordinating with a graphic designer to implement the brand's image through Instagram and Facebook.

•Created and managed the social media profiles for a car wash located in major malls.•Optimization of user interaction through personalized hashtags that conveyed the brand's message and competitive advantages in a creative way.•Management included the creation of a work grid and coordinating with a graphic designer to implement the brand's image through Instagram and Facebook.

Caracas, Venezuela

•Contributed to campaign ideas for Diageo, including the launch of Johnny Walker Platinum Whiskey and the “Guardian Angel” campaign to promote responsible drinking.•Team member of the FILA Festival organizers, a nationwide art competition for high school students. Responsibilities included: school by school promotion through presentations in front of the students and teachers, data entry of all the participants and radio and TV interviews to increase awareness.