Luis Alfredo Jasso Email and Phone Number
Luis Alfredo Jasso work email
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Luis Alfredo Jasso personal email
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Luis Alfredo Jasso is a Marketing manager focused on creating products and building brands. Experience in FMCG product development, trade marketing, brands, sales, consumer insights, brand activation and campaign development for global brands. at BAT. He possess expertise in marketing communications, communication skills, marketing research, public relations, advertising and 22 more skills. He is proficient in Inglés and Español.
Bat
View- Website:
- bat.com
- Employees:
- 38370
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New Categories Brand ManagerBat Jul 2024 - PresentMonterrey, Nuevo León, México
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Lucky Strike Brand ManagerBat Jun 2022 - Jul 2024- Launch and development of new products to grow the brand market share across price segments.- Management of the brand portfolio and its performance in Mexico and Central America.- Design campaign and market strategies for the brand and its products.- Development of innovative narratives and storytelling for the brand’s limited-edition packs and products.
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Trade Engagement ManagerBat Sep 2021 - Jun 2022- Communication with cross-functional teams to create commercial strategies to increase sell in volume.- Improve the brand preference with costumers, generating promotions for each one of the regions of the country.
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Area Sales ManagerBritish American Tobacco Nov 2019 - Sep 2021Guadalajara Y Alrededores, México- Lead of a sales team to achieve the volume objectives for the company.- Forecasting of sales quotas for delimited territories and management of digital sales.- Execution and planning of trade marketing strategies for the company portfolio and its new launches.
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Consumer Insights SpecialistBritish American Tobacco Mar 2018 - Nov 2019- Planning and execution of research studies to understand brand awareness and their consumer profile.- Develop analysis of consumer insights and data to generate new product ideas.- Product and pack idea testing to identify consumer’s preference.- Behavioral research to understand consumers interaction with products of distinct categories.
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Sr. Brand ExecutiveGrupo Alen Apr 2017 - Mar 2018Monterrey Y Alrededores, México- Concept creation for the innovation funnel of several product categories.- Launch of new products and management of its development process.- Development of innovative communication campaigns to increase the brand sell out, its awareness and share. -
Brand ExecutiveIndustrias Alen Sa De Cv Jun 2015 - Mar 2017Monterrey Y Alrededores, México- Execution of marketing campaigns to improve the market share of diverse house cleaning product categories.- Analysis to identify white spaces and opportunities to grow the sell in and sell out of products.- Nielsen data scan to identify opportunities to grow the volume and value share across channels.
Luis Alfredo Jasso Skills
Luis Alfredo Jasso Education Details
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Marketing
Frequently Asked Questions about Luis Alfredo Jasso
What company does Luis Alfredo Jasso work for?
Luis Alfredo Jasso works for Bat
What is Luis Alfredo Jasso's role at the current company?
Luis Alfredo Jasso's current role is Marketing manager focused on creating products and building brands. Experience in FMCG product development, trade marketing, brands, sales, consumer insights, brand activation and campaign development for global brands..
What is Luis Alfredo Jasso's email address?
Luis Alfredo Jasso's email address is lu****@****ail.com
What schools did Luis Alfredo Jasso attend?
Luis Alfredo Jasso attended Tecnológico De Monterrey.
What are some of Luis Alfredo Jasso's interests?
Luis Alfredo Jasso has interest in Social Services, Children, Politics, Education, Environment, Science And Technology, Human Rights, Arts And Culture.
What skills is Luis Alfredo Jasso known for?
Luis Alfredo Jasso has skills like Marketing Communications, Communication Skills, Marketing Research, Public Relations, Advertising, Online Advertising, Group Work, Event Management, Oral And Written Communication Skills, Creativity Skills, Photoshop, Web Design.
Who are Luis Alfredo Jasso's colleagues?
Luis Alfredo Jasso's colleagues are Oana Catalina Naftanailă, Arnaud Aygalenc, Lázaro Azael Sepúlveda Galván, Judy Waite, Mehedi Momin, Yasmina Hassen, Md Nazmus Sakib Limon.
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