Luis Aloma Email & Phone Number

Ho Chi Minh City, Vietnam

• Member of Opening Cluster Sales & Marketing Team for 3 Wink hotels: 1 in Saigon, 2 in Danang• Drafted and presented to Board of Directors multi-year budget scenarios, business plan,marketing plan and revenue reforecasts.• Deployed sales team comprised of two Senior Sales Managers, Senior MarComm Manager, SalesExecutive, Sales Coordinator and two interns.• Quarterly action plans to drive sales activities and measure room night and sales memberperformance.• Managed… Show more • Member of Opening Cluster Sales & Marketing Team for 3 Wink hotels: 1 in Saigon, 2 in Danang• Drafted and presented to Board of Directors multi-year budget scenarios, business plan,marketing plan and revenue reforecasts.• Deployed sales team comprised of two Senior Sales Managers, Senior MarComm Manager, SalesExecutive, Sales Coordinator and two interns.• Quarterly action plans to drive sales activities and measure room night and sales memberperformance.• Managed Media & Public Relations by executing Wink Hotel’s press releases, executiveinterviews, PR campaigns, print ads and property awards/ certifications.• Established Digital Marketing presence via SEO, Google Ads, FB ads, database marketing, socialmedia promotion and improved website performance.• Worked with technical team to update Wink App features, functionality, design, and userexperience.• Created and developed Wink’s loyalty program, LIFE IN A WINK! in partnership with thetechnical team to ensure the programming meet requirements, local partnerships to offer special promotions for members and an action plan to drive program performance. Show less

Ho Chi Minh City, Vietnam

Hong Kong, Hong Kong Sar

• Member of the opening Sales & Marketing team• Lead Luxury Consortia segment in APAC & AMEA - American Express Fine Hotels & Resorts,Virtuoso, Travel Leaders Group, etc• Lead Wholesale segment & Leisure Tour Groups in APAC & AMEA• Created incentive plans for travel agents to drive production during low-season• Introduced special offers for end-users to drive production during low-season and need periods• Extensive sales calls in-market along with several partnered… Show more • Member of the opening Sales & Marketing team• Lead Luxury Consortia segment in APAC & AMEA - American Express Fine Hotels & Resorts,Virtuoso, Travel Leaders Group, etc• Lead Wholesale segment & Leisure Tour Groups in APAC & AMEA• Created incentive plans for travel agents to drive production during low-season• Introduced special offers for end-users to drive production during low-season and need periods• Extensive sales calls in-market along with several partnered tradeshows with MarriottInternational• Created quarterly action plans, annual leisure budget, managed travel budget, forecasting,weekly reporting.• Member of the Take-Care committee. This committee organizes, recruits and participates ininitiatives that positively impact associate and community wellness.• Departmental Trainer for Sales & Marketing team. Responsibilities include ensuring teammembers are compliant with Marriott trainings, policies and new initiatives. Show less

Ho Chi Minh City, Vietnam

• Lead Wholesale segment - Top five local accounts and all international wholesale accounts• Lead & Manage the Wholesale sales team which includes one sales manager and oneadministrative assistant• Oversee interviewing, hiring, on-boarding, training, development of team members withinwholesale team• Lead Luxury Consortia segment - American Express Fine Hotels & Resorts, Virtuoso, Signature,Altour, etc.• Lead Tour Series segment – Scenic, APT, Uniworld, Linblad… Show more • Lead Wholesale segment - Top five local accounts and all international wholesale accounts• Lead & Manage the Wholesale sales team which includes one sales manager and oneadministrative assistant• Oversee interviewing, hiring, on-boarding, training, development of team members withinwholesale team• Lead Luxury Consortia segment - American Express Fine Hotels & Resorts, Virtuoso, Signature,Altour, etc.• Lead Tour Series segment – Scenic, APT, Uniworld, Linblad, etc• 2018 Wholesale Production – 102% achievement of USD $1.9M room revenue• 2018 Luxury Consortia Production: 128% achievement of USD $1.2M room revenue• 2018 Tour Series Production – 241% achievement of USD $1.2M room revenue• 2017 Wholesale Production – 111% achievement of USD $2.2M room revenue• 2017 Luxury Consortia Production: 99% achievement of USD $1.1M room revenue• 2017 Tour Series Production – 161% achievement of USD $1.6M room revenue• Initiated Hotel’s participation within Forbes Travel Guide – 4 Star Rating• Created quarterly action plans, annual budget, forecasting, team development, weekly reporting• Team leader for hotel initiative which focused on improving guest engagement Show less

Miami Beach, Florida, United States

• Member of the opening Sales & Marketing team• Deployed to all West Coast, Mid-West & International MICE accounts• 2016 Production: 109% achievement of USD $3.3M annual revenue• 2015 Production: 121% achievement of USD $2.0M annual revenue• 2015 President’s Circle Achievement – Only recipient from EDITION Hotels• Extensive sales calls in-market along with several partnered tradeshows with Ritz-CarltonCompany• Organized FAM trips for MICE clients and travel… Show more • Member of the opening Sales & Marketing team• Deployed to all West Coast, Mid-West & International MICE accounts• 2016 Production: 109% achievement of USD $3.3M annual revenue• 2015 Production: 121% achievement of USD $2.0M annual revenue• 2015 President’s Circle Achievement – Only recipient from EDITION Hotels• Extensive sales calls in-market along with several partnered tradeshows with Ritz-CarltonCompany• Organized FAM trips for MICE clients and travel agents• Interim Manager for open Southeast & Northeast markets• Assisted with interviewing, hiring, on-boarding and training of newly-hired administrativeassistants Show less

Orlando, Florida, United States

• Deployed to all Pharmaceutical, CVB, Sports, SMERF & Government MICE accounts• 2013 Production: 155% achievement of USD $1.2M annual revenue• Created hotel specific incentives promotions to capture short term, IYFY business• Created rolling hotel availability calendar highlighting guest room and meeting space availability for clients & Hyatt Global Sales

Atlanta, Georgia, United States

• Deployed to all Corporate (Alphabetical A-L), Pharmaceutical, CVB & Sports • Handled all inquiries 10-99 Rooms peak (meeting connections)• 2012 Production: 108% achievement of USD $972K annual revenue

Atlanta, Georgia, United States

Miami, Florida, United States

New Brunswick, New Jersey, United States

Rochester, New York, United States