Luisa Machacón personal email
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I am a highly motivated and adaptable professional with a strong passion for understanding human behavior, supporting organizational growth and driving meaningful impact. With a background in qualitative research and marketing, I am eager to transition into the field of User Experience (UX) Research to help create user-centered digital products and solutions.Core Competencies: - Qualitative Research: Experienced in conducting in-depth qualitative research, including interviews, focus groups, and user research, to uncover deep insights into human behaviors, needs, and motivations. - Data Collection & Analysis: Proficient in designing surveys and questionnaires, conducting A/B testing, and analyzing data to inform strategies and decision-making processes.- Growth Marketing & Strategy: Skilled in developing effective online campaigns and marketing strategies that raise awareness, engage communities, and drive growth for both social and private sector organizations.- Cross-Cultural Communication: Having lived and worked in both Latin America and Europe, I bring a unique ability to build bridges across cultures and design for diverse user groups.- Community Building & Advocacy: Proven experience in advocacy, community building, and social issue research, demonstrating a strong ability to connect with stakeholders and promote engagement.Career Objective:I am looking to leverage my expertise in qualitative research, human-centered design, and growth marketing to transition into a UX Research role. My goal is to support organizations in developing user-centric products that not only achieve business objectives but also make a positive impact on users and communities.
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Owner - Qualitative Research, User Research, & CommunicationsLuisa Machacón Jan 2015 - PresentAmsterdam Area, Netherlands↣ Qualitative research (desk & field research)↣ Online Marketing ↣ Communications strategies↣ Alliances & networking↣ Personal Branding Photoshoots for entrepreneurs and companiesCompanies I have worked for:⤕ FCS Nederland ⤕ Bitcoin Wednesday⤕ Universiteit van Amsterdam ⤕ Revista Caras Argentina⤕ AVIANCA⤕ AIM by MIA⤕Nobel's Women Initiative ⤕ VNG: Initiate Platform ⤕ Kennedy Branding⤕ Valeria Alba Coach for entrepreneurs⤕ LOVA: Netherlands Association for Gender Studies⤕ Joram Ipsum Identity Design⤕ Acupuncture Montes⤕ Aileen Kennedy ⤕ and moreYou can always send me a message and I will get back to you with more information! mail@luisamachacon.comhttps://luisamachacon.com/ -
Advovacy & Communications Consultant - Program Women, Peace And Security - Colombia & South SudanHealthnet Tpo Oct 2021 - Jan 2022Amsterdam Area- Creating the communications strategy for the Women Peace and Security Program in Colombia (WAP)- Creating the Advocacy roadmap- Creating alliances and partnerships with different stakeholders (Universities, media and others) in pro of the advocacy goals- Brainstorming campaigns for the WAP program- Creating communications budgets for the WAP program -
Consultant Growth MarketeerCorporación Cedei Feb 2019 - Feb 2020Bolívar Area, Colombia↣ Develop the digital strategy for the organization↣ Digital advertisement A/B testing & analyze the result of the online advertisement campaigns (Google analytics, Facebook business console) ↣ E-mail marketing↣ Create strategies to raise awareness about the different social development programs on the corporation ↣ Identify possible partners -
Digital Marketing ManagerSpades Holding Aug 2018 - Aug 2019Amsterdam Area, Netherlands↣ Brainstorm Growth Hacking strategies for different artists↣ Coordinate music video releases in terms of organic and paid advertisements↣ Digital advertisement A/B testing ↣ E-mail marketing↣ Analyze the result of the online advertisement campaigns (Google analytics, shopify metrics, Facebook business console, Instagram statictics, Youtube analytics, adwords) ↣ Co – develop online & e- commerce solutions -
Research & CommunicationDrs Film En Video Sep 2016 - Feb 2018Utrecht Area, Netherlands↣ Conduct research related to sexual violence during the conflict in Colombia↣ Link up with local partners (companies) and characters for the recording of this documentary ↣ Maintain communications between the Dutch team, our characters in Colombia and possible co-producers.↣ Scripting ↣ Plan the recording agenda↣ Write funding proposals and pitch the ideaThe documentary is a compelling narrative about the struggle that victims of sexual violence suffer in conflict areas in Colombia. This documentary is based on the story of the Colombian journalist Jineth Bedoya Lima. -
Interviewer (Temporary)Zoover & Weeronline Sep 2017 - Nov 2017Amsterdam Area, Netherlands↣ Proofread the business website content in Spanish↣ Translate e-mailing from the Dutch and English language to Spanish↣ Get insights from the market (hotel owners)↣ Communications between the company and the hotel owners in Spain↣ Promote the Zoover Awards in the Spanish market -
External ResearcherUniversiteit Van Amsterdam Jan 2017 - Jul 2017Amsterdam Area, Netherlands↣ Found contacts and planned agendas for interviews↣ Interviewed members of the Colombian Peace Negotiation Delegations (FARC - EP, Colombian Government and Victims)↣ Analyzed interviews↣Analyze the final agreement to end the armed conflict, signed by the FARC - EP and the Colombian Government. Researched “The participation of victims of the Colombian Armed Conflict in the Process of Conflict Transformation and Peacebuilding"Supervisor: Kees Koonings -
Research Assistant (Internship)Cedla (University Of Amsterdam) Mar 2016 - Jan 2017Amsterdam Area, Netherlands↣ Research Assistant to Kees Koonings in the topic of Conflict Resolutions between the FARC - EP guerrilla group and the Colombian Government) -
Research Internship (Yes Students)Cedla (University Of Amsterdam) Mar 2015 - Mar 2016Amsterdam Area, Netherlands -
Consumer Feedback AnalystWonderflow Feb 2016 - Jan 2017Amsterdam Area, Netherlands↣ Executed text comprehension and data-entry tasks using our online CMS↣ Improved the quality of the analysis by translating customers’ vocabulary into corporate language -
Research AssistantUniversity Of Amsterdam Jul 2014 - Jul 2016Amsterdam Area, NetherlandsTwo terms: Jul 2014 - Oct 2015 April 2016 - July 2016 ↣ Plan the agenda for interviews↣ Interview research population↣ Analyze and Code interviews ↣ Write analytic memos↣ Compile articles related to the topic↣ Conduct a literature review↣ Synthesize information and data During these two periods I was the research assistant to Martha Montero on the following researches:↣ The Role of Mexican Culture and Spanish Language maintenance in the educational needs and advancement of Mexican 1.5 and second generation youth in the Netherlands.↣Second-generation youth and families from the “South to North Migrations. -
Community ManagerDiario El Universal Cartagena Aug 2011 - Jul 2013Cartagena De Indias, Colombia↣ Create, plan and implement the Social Media Strategy for the printed and online newspaper. ↣ Compile and analyze statistics from social media channels and website↣ Create a closer relationship between the newspaper and the readers/influencers↣ Organize events for the newspaper’ readers/clients/influencers↣ Connect companies with the newspaper to create social responsibility campaigns ↣ Pitch and give lectures about social mediaWithin two years I created an engaged community, increased the website traffic derived from referral site and improved the newspaper online branding reputation. -
Community ManagerPolitical Movement: Sí Es Posible Feb 2011 - Aug 2011Cartagena De Indias, Colombia↣ Organize virtual forums and online interviews with the candidate and his followers↣ Create a closer relationship and trust between the candidate, possible voters and online influencers↣ Compile and analyze statistics from social media channels and websiteWithin 7 months I built an online community around the political campaign of Dionisio Vélez Trujillo. Cartagena's Major 2013- 2015.
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Participation And Communication Web CoordinatorBitacoras.Com Oct 2009 - Aug 2010Madrid En Omgeving, Spanje↣ Introduce the Platform Bitácoras.com in the Latin American market ↣ Organize online and offline events in Colombia in order to increase visitors from the Latin American continent↣ Collect user´s suggestions and complains in order to improve the platform.
Luisa Machacón Skills
Luisa Machacón Education Details
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Marketing -
Pre- Phd In Latin American Studies -
Anthropology -
Physical Therapy/Therapist
Frequently Asked Questions about Luisa Machacón
What company does Luisa Machacón work for?
Luisa Machacón works for Luisa Machacón
What is Luisa Machacón's role at the current company?
Luisa Machacón's current role is Researcher| Communications | Author|.
What is Luisa Machacón's email address?
Luisa Machacón's email address is lu****@****ail.com
What schools did Luisa Machacón attend?
Luisa Machacón attended Growth Tribe Academy, University Of Amsterdam, University Of Amsterdam, Colegio De Estudios Superiores De Administración, Universidad De San Buenaventura.
What are some of Luisa Machacón's interests?
Luisa Machacón has interest in Marketing Online, Escrituras Creativas Y Literatura, Social Media, Cultura Digital, Las Nuevas Tecnologías, Fotografía, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Investigación En Latinoamérica.
What skills is Luisa Machacón known for?
Luisa Machacón has skills like Social Media, Photography, Spanish, Redes Sociales, Research, Social Networking, Blogging, Blogs, Qualitative Research, Latin American Studies, Creative Writing, Social Media Strategist.
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Luisa Fernanda Machacon Espitia
Cartagena
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