Luisa Makula Email & Phone Number

New York, Ny, Us

New York, New York, United States

I support day-to-day operations of the in-house Creative team in steering our collective efforts across design, illustrations, retouching, and copywriting. Collaborating closely with cross-functional partners, both internally and externally, I oversee the execution of packaging design and 360 campaigns, managing everything from resource allocation and timelines to budgets, deliverables, and post-campaign evaluations. Working hand-in-hand with Brand Marketing, R&D, NPD, Regulatory, and C-Suite, I ensure that our artistic direction aligns seamlessly with business objectives and project briefs. Additionally, I spearhead essential meetings, including weekly status updates, resourcing sessions, briefings, and internal creative reviews. My commitment to operational excellence extends to maintaining and auditing our organization-wide digital asset management (DAM) library, streamlining processes, and driving continuous improvement initiatives within the Project Management Team. Notable accomplishments include the creation of SmartSheet templates and workflows for real-time project monitoring, the implementation of standardized review processes to enhance feedback capture, and the development of comprehensive decks to showcase project evolution. In managing a Halloween 360 campaign involving external vendors and over 30 teammates, I collaborated closely with Legal to ensure seamless execution of contracts and agreements.

New York, New York, United States

I lead product packaging projects and 360 campaigns from conceptual phase through to execution and work closely with cross-functional and external teams to define budget, timing, and objectives. As part of my role, I have created Smartsheet templates to keep track of 100+ packaging projects as well as to streamline information throughout the organization. I work closely with the design team to present creative to cross-functional (product, legal, regulatory strategy) teams and leadership toensure alignment with art direction.

Boston, Massachusetts, United States

I coordinated the tasks and activities for 300 plus deadline sensitive Consumer Packaged Goods (CPG) design projects per year including setting project schedules, gathering all relevant project materials from project stakeholders, completing budgeting, and clarifying project requirements with the Design Team. As the primary point of contact for project stakeholders, I communicated with clients to translate their vision into eye-catching designs across multiple packaging structures and corresponded with vendors and printers to resolve artwork file, specification, and printing issues. I worked closely with the Design Team to remove impediments and quality checked all rounds of artwork prior to routing to external team in order to ensure artwork was consistent with brand standards and delivered on time.

Cambridge, Ma

As an event coordinator on a team that plans 200 plus events per year, I simultaneously coordinated multiple events (6+) of various scales such as university wide meetings, small donor receptions, and multi-day flagship events. Through kick-off, planning, and post-event meetings as well as close cross-departmental collaboration, I built rapport with event stakeholders including senior management, fundraisers, event managers, and the communication department to guarantee that event tasks were completed successfully and in a timely manner. I had ongoing communication with vendors to solicit quotes and secure catering, audio/visual service, transportation, venue, security, etc.My responsibilities included managing the registration process for guests, preparing event budgets, creating project management and event timelines, designing communication materials, maintaining up to date event replies, assisting in the preparation of high level briefings for senior management, gathering and reviewing materials for event speakers, and recruiting staff for the execution of events. I helped to establish the standardization of team practices through my onboarding and mentoring of newly hired Staff Assistants. Additionally, I created a new event database template to make data management more efficient and streamlined. I was also apart of a task force that introduced Workfront to the Events team.Achievements include being promoted from Staff Assistant to Coordinator as well as assisting in the planning of the Inauguration of Harvard University's 29th President.

Cambridge, Ma

I provided a wide array of event support from assignment to execution. Within the event databases I managed I tracked replies, created numbers reports and attendee lists, and provided up-to-date lists for the planning partners. I proofed mailing envelopes, name tags, and other event collateral to ensure there were not any discrepancies. I managed the production and coordination of event mailings such as save the dates and invitations. In regard to communication outreach to guests, I created registration pages using Certain and deployed emails via Salesforce Marketing Cloud and Outlook mail merge. I was also a Content Owner for Alumni Affairs and Development’s Sharepoint where I was responsible for creating, editing, and updating event pages accessible to staff University-wide. Additionally, I collaborated with fellow staff assistants on event production and cross training of event processes.

Boston, Ma

I assisted with the execution of all aspects of various events including the President’s Lecture Series, Trustee Meetings, and donor appreciation events. Part of my role was to look for any discrepancies in invoices for the Sense-ation Gala and proofread name badges for its 450 attendees. I assisted in the creation of event materials using Mailchimp, Adobe InDesign, and Wufoo. I also managed the Crowdrise webpage for Massachusetts Eye and Ear runners participating in the 2017 Boston Marathon. Additionally, I collaborated with the Development Department to create attendee and donor reports using Raiser’s Edge.

Dublin, Ireland

I supervised and advised 61 first semester college freshmen partaking in a study abroad program at University College Dublin. My duties included planning and designing marketing materials for programs that fostered a sense of community and encouraged global engagement. I also collaborated with the Site Director in developing lesson plans and classroom activities for the Global Experience course and served as the course’s Teaching Assistant.

Boston, Ma

During my time as an Educational Outreach Assistant in the Office for Diversity Inclusion and Community Partnership at Harvard Medical School I coordinated the 11th annual Reflection in Action: Building Healthy Communities – an event that encourages Boston and Cambridge middle school students to become civic leaders in their communities. In addition to managing registration, attendee tracking, and post-event evaluations, I managed the communication outreach with board members, teachers and students as well as vendors and donors. I also developed a lesson plan that taught students how to make public service announcements using the Adobe voice app. This lesson plan has been viewed over 6500 times on the Adobe Education Exchange website.