Luisa Maria Torres Barandica Email and Phone Number

- Conducted extensive market research to successfully introduce a new beer from Laos to the Canadian market.- Reviewed and ensured compliance with bottle labeling requirements, making necessary adjustments to meet Canadian standards.- Acted as the primary point of communication with the Lao-based company, improving coordination and ensuring smooth collaboration.- Led the design process for the new product label, completing it in under 3 months.- Developed a comprehensive marketing plan aimed at positioning the beer in the Canadian market and increasing brand awareness.- Created a detailed sales plan for the sales team, incorporating key performance indicators (KPIs) to measure their success.- Designed and delivered corporate presentations, while negotiating with new distributors across various provinces.Main Results: - Achieved the design and approval of the new label within the targeted timeline.- Secured successful partnerships with new distributors, expanding the beer's presence in additional provinces.- Laid the groundwork for a strategic market entry that ensures brand visibility and sales growth.

- Created and developed the branding strategy for the upcoming brand "Morii," setting the foundation for its successful launch.- Managed and collaborated with designers to craft the brand's logo, ensuring it aligns with the brand's vision and values.- Led all aspects of marketing strategy, including market analysis, competitive positioning, and target audience identification.- Responsible for planning and executing the comprehensive marketing campaign for the launch of Morii in the market.- Coordinate cross-functional teams to achieve marketing objectives and meet product launch deadlines.

• Communicated frequently with parents, and faculty to provide feedback.• Incorporated exciting and engaging activities to achieve student participation and hands-on learning.• Promoted physical, mental and social development using classroom games and activities.

- Organized international events, contributing to business expansion and revenue growth.- Led public relations strategies and campaigns to support business objectives and enhance brand image.- Produced engaging organizational publications, including brochures, social media content, and shareholder reports.- Conducted keyword research to optimize online visibility and achieve higher search engine rankings.Main Results: - Successfully increased brand visibility and revenue through international events and public relations efforts.- Improved online presence and search engine rankings through optimized content and SEO strategies.