Luis Martinez

Luis Martinez Email and Phone Number

Vice President, Head of Marketing @ Senske Services
Texas, United States
Luis Martinez's Location
Dallas-Fort Worth Metroplex, United States, United States
Luis Martinez's Contact Details
About Luis Martinez

Marketing leader with experience ranging from start-ups to the Fortune 1 company. Leadership style emphasizes personal responsibility, innovation through cross-functional collaboration, and customer-centricity. Currently serves as the Head of Marketing at Senske Services. In this role, Luis leads a team of talented marketing professionals in building growth-oriented integrated marketing and media strategies that deliver on aggressive acquisition and retention targets.

Luis Martinez's Current Company Details
Senske Services

Senske Services

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Vice President, Head of Marketing
Texas, United States
Website:
senske.com
Employees:
272
Luis Martinez Work Experience Details
  • Senske Services
    Vice President, Head Of Marketing
    Senske Services
    Texas, United States
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  • Senske Services
    Head Of Marketing
    Senske Services Oct 2024 - Present
    Kennewick, Washington, Us
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  • Glg (Gerson Lehrman Group)
    Council Member
    Glg (Gerson Lehrman Group) Oct 2016 - Present
    New York, Ny, Us
    Provide thought leader perspective on a wide range of issues impacting the media, digital, and marketing landscape.
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  • Neighborly®
    Vice President, Local Performance Marketing
    Neighborly® Sep 2023 - Oct 2024
    Waco, Texas, Us
    Led a team of 20+ marketing professionals, supporting nine brands and an owner network spending nine-figures on local marketing efforts and billions of dollars of revenue.
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  • Denny'S
    Senior Director, Brand Intelligence And Customer Relationship Management
    Denny'S Dec 2021 - Aug 2023
    Spartanburg, Sc, Us
    Provided leadership in four key areas of the Denny's business:Brand Intelligence, Insights, and AnalyticsDigital TransformationCRM and LoyaltyBrand Innovation
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  • Denny'S
    Director, Marketing Intelligence And Customer Relationship Management
    Denny'S Dec 2019 - Dec 2021
    Spartanburg, Sc, Us
    I lead Denny's efforts to become a guest-centric brand, leveraging various types of consumer and market data to inform key strategic and tactical decisions. Partner with key internal, agency, and vendor partners to establish insights priorities, acquire data, translate it into key learnings, and effectively communicate insights to Denny's leadership. I also lead key marketing efforts associated with Denny's CRM efforts, evolving our direct-to-consumer communications and offers into a 1-to-1 marketing tool to drive incremental sales and profit.
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  • Denny'S
    Sr. Manager, Marketing Intelligence & Customer Relationship Management
    Denny'S Jan 2019 - Dec 2019
    Spartanburg, Sc, Us
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  • Denny'S
    Sr. Manager, Digital, Media, And Hispanic Marketing
    Denny'S Aug 2016 - Jan 2019
    Spartanburg, Sc, Us
    Led Digital Marketing for Denny's, responsible for driving the brand's advertising, digital, media, app, CRM, DMP, branded content, web, mobile and social components of mass promotional and branded campaigns. In this role, I also led data, measurement, attribution, and 1:1 Marketing efforts. Also responsible for leading Denny's Hispanic Marketing efforts across all marketing and communication touchpoints.
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  • City Of Greenville, South Carolina
    Board Member, Board Of Zoning Appeals
    City Of Greenville, South Carolina Jan 2019 - Apr 2021
    Greenville, Sc, Us
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  • Sprint
    Digital Lead, Multicultural Marketing
    Sprint Sep 2015 - Aug 2016
    Overland Park, Kansas, Us
    Led all things digital across Sprint's multicultural segments, managing a digital agency relationship focused on driving excellence and efficiency across our digital channels: Social, Display, Online Video, Search, Web. Graduate of Sprint's Next Leaders Program.
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  • Sprint
    Marketing Manager, Digital
    Sprint May 2015 - Sep 2015
    Overland Park, Kansas, Us
    Led Hispanic digital marketing for Sprint, focused on connecting with and converting this key customer demographic. Part of a cross-functional team that is driving the CEO's key enterprise priorities. Sprint Next Leaders Program participant.
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  • Walmart
    A. Marketing Manager Ii, Media And Digital Marketing
    Walmart Jan 2015 - Apr 2015
    Bentonville, Arkansas, Us
    Responsible for the digital marketing strategy in support of our Millennial Family and Mission Trips customer segments. Lead the development of digital media plans across Facebook, Twitter, Pinterest, Instagram, YouTube, Influencer marketing platforms, Search, and Mobile.
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  • Walmart
    A. Marketing Manager, Social Media And Digital
    Walmart Jun 2013 - Jan 2015
    Bentonville, Arkansas, Us
    Responsible for Walmart's Twitter strategy and managing store-specific e-mail projects. Lead the Millennial Task Force. Awards: Q4, FY14 Marketing Team of the Quarter (Black Friday SWAT Team)FY14 Merchandising Excellence Award (Sound of Music Integration)Q1, FY15 Collaborative Excellence Award (Savings Catcher Pilot Team)Q1, FY15 Creative Excellence Award (American Jobs Team)Q2, FY15 Creative Excellence Award (Chosen By Farmers Team)Q3, FY15 Creative Excellence Award (Walmart Meat Program)Q3, FY15 Performance Excellence Award (Bluebird/Savings Catcher)
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Luis Martinez Skills

Social Media Digital Marketing Marketing Digital Media Strategy Marketing Strategy Social Media Marketing Advertising Management Public Speaking Email Marketing Strategic Planning Public Relations Start Ups Integrated Marketing Retail Facebook Marketing Communications Event Planning Business Strategy Sales Online Marketing Online Advertising Writing Leadership Data Analysis Digital Strategy Nonprofits Strategic Communications Social Networking Blogging Research Market Research Entrepreneurship Event Management Spanish Editing Retail Marketing Branding And Identity Consulting Copywriting Seo Cpg Industry Telecommunications E Commerce Political Campaigns Copy Editing Google Analytics

Luis Martinez Education Details

  • Harvard University
    Harvard University
    History

Frequently Asked Questions about Luis Martinez

What company does Luis Martinez work for?

Luis Martinez works for Senske Services

What is Luis Martinez's role at the current company?

Luis Martinez's current role is Vice President, Head of Marketing.

What is Luis Martinez's email address?

Luis Martinez's email address is la****@****ard.edu

What is Luis Martinez's direct phone number?

Luis Martinez's direct phone number is +181694*****

What schools did Luis Martinez attend?

Luis Martinez attended Harvard University.

What skills is Luis Martinez known for?

Luis Martinez has skills like Social Media, Digital Marketing, Marketing, Digital Media, Strategy, Marketing Strategy, Social Media Marketing, Advertising, Management, Public Speaking, Email Marketing, Strategic Planning.

Who are Luis Martinez's colleagues?

Luis Martinez's colleagues are Justin Mann, Chad Pearson, Bryan Beaulieu, Christopher Colen, Samantha Hines, Cody Ryan Thomas, Eric Ewing.

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