Commitment and dedication are two qualities that define me, I am an empathetic professional with an excellent handling of interpersonal relationships, passionate about challenging and innovative environments. Bachelor of Business Administration, with experience in Digital Marketing for Services companies and Trade Marketing for massive, consume companies.My goal is growth professionally, manage a team and train talents committed to the company, which can respond proactively to the needs of the company in challenging and positive environments.With knowledge in the development of business presentations, Office package management, Sony Vegas video editor and Illustrator and Photoshop design tools.
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MerchantsHumaniz GroupMiranda, Venezuela -
Head Of Marketing And SalesPana Jan 2022 - PresentCaracas, Federal District, VenezuelaPrincipales responsabilidades:- Diseño de estrategia digital para captación de nuevos leads B2C y B2B aplicando estrategias de Growth Marketing.- Desarrollo de la marca a través de lazos sostenibles y entorno a medios digitales. Así como garantizar la estrategia BTL para construir el conocimiento.- Desarrollo y optimización del producto diseñando estrategias basadas en temporalidad y cerrando acuerdos a largo plazo con aliados estratégicos.- Creación del departamento de ATC… Show more Principales responsabilidades:- Diseño de estrategia digital para captación de nuevos leads B2C y B2B aplicando estrategias de Growth Marketing.- Desarrollo de la marca a través de lazos sostenibles y entorno a medios digitales. Así como garantizar la estrategia BTL para construir el conocimiento.- Desarrollo y optimización del producto diseñando estrategias basadas en temporalidad y cerrando acuerdos a largo plazo con aliados estratégicos.- Creación del departamento de ATC y Ventas para maximizar la captación de nuevos clientes.- Manejo de presupuesto de la compañía para toma de decisiones en cada área. Pago a Proveedores Nacionales e internacionales. Declaración y pago de Impuestos. Manejo de relación con proveedor de contabilidad.Logros:- Aumento de cartera de clientes B2C en un 150% vs 2022 y clientes B2B en un 200%.- Creación nuevo producto VIASSIST (alianza entre PANA y RESCARVEN)- Apertura PANA MARACAIBO, asegurando el cumplimiento de los líneamientos de marca y operacionales.- Recuperación del margen operativo de la empresa de +95pp y logrando un flujo de caja positivo.- Desarrollo de los medios digitales de la marca, logrando un +222% de crecimiento en comunidad en 2 años.- Cierre de negociación con el principal aliado de la marca: Yummy Rides, representando más del 50% de la facturación de la empresa Show less -
Digital Marketing ConsultantFreelance Oct 2019 - PresentCaracas, VenezuelaPrincipales responsabilidades:- Diseño y ejecución de estrategias de mercadeo digital para la adquisición de nuevos clientes.- Diseño y ejecución de promociones para adquisición de nuevos leads.- Tomar fotos, diseñar post y gestionar las redes sociales.- Diseño de material POP para el punto de venta.- Cierre de alianzas comerciales para potenciar el alcance de la marca.- Clientes @nekso_venezuela / @pangourmetccs / @yogurtjenells / @Gabyamas (Psicoterapeuta)… Show more Principales responsabilidades:- Diseño y ejecución de estrategias de mercadeo digital para la adquisición de nuevos clientes.- Diseño y ejecución de promociones para adquisición de nuevos leads.- Tomar fotos, diseñar post y gestionar las redes sociales.- Diseño de material POP para el punto de venta.- Cierre de alianzas comerciales para potenciar el alcance de la marca.- Clientes @nekso_venezuela / @pangourmetccs / @yogurtjenells / @Gabyamas (Psicoterapeuta) Logros:- Pan Gourmet, aumento de seguidores 150% en 6 meses y aumento de transaccionesen un 80%.- Nekso: Diseño de pagina web, aumento de las solicitudes via whatsapp en 30% Show less
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Coordinador De MarketingRidery Jun 2021 - Dec 2021VenezuelaPrincipales responsabilidades:- Desarrollo de la marca por medio del uso de influenciadores que generen valor y transaccionabilidad a la compañía.- Adquisición de nuevos leads B2C con la implementación de estrategias de Mercadeo Digital, Publicidad Digital en plataformas Instagram y Google Ads.- Diseño de material POP para el punto de venta.- Diseño de material POP y Digital para la apertura de nuevas ciudades según Plan de Negocios.- Búsqueda de alianzas comerciales… Show more Principales responsabilidades:- Desarrollo de la marca por medio del uso de influenciadores que generen valor y transaccionabilidad a la compañía.- Adquisición de nuevos leads B2C con la implementación de estrategias de Mercadeo Digital, Publicidad Digital en plataformas Instagram y Google Ads.- Diseño de material POP para el punto de venta.- Diseño de material POP y Digital para la apertura de nuevas ciudades según Plan de Negocios.- Búsqueda de alianzas comerciales para potenciar la marca y la transaccionabilidad del cliente.Logros:- Apertura de Valencia - Maracay - Margarita y Lecherías, según plan de Negocio.- Cumplimiento de las metas de carreras de la compañía para el mes de Octubre 2021 con campañas de Mercadeo Mes Rosa y Hallowen.- Lanzamiento de servicio VAMOS TAXI, para potenciar e incoporar el alcance de los taxis del sambil en las nuevas tecnologías. Show less -
Professor Of Product ManagementAndres Bello Catholic University Mar 2018 - Sep 2019Miranda Area, Venezuela -
Professor Of Marketing PrinciplesAndres Bello Catholic University Oct 2016 - Sep 2019Miranda Area, Venezuela
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Marketing ManagerNekso Apr 2018 - Jan 2019Caracas, Venezuela- Create the digital strategy to generate leads for passengers and drivers.- Development of new products.- Supervisor of Social Networks.- Management of the Social Networks.- Create communication campaigns for Digital and traditional channels.- Design of Promotions (discounts and others).- Management the connection with suppliers of POP material and digital ADS.- Segmentation analysis for passengers and drivers.- Analysis of offer and demand for the company.-… Show more - Create the digital strategy to generate leads for passengers and drivers.- Development of new products.- Supervisor of Social Networks.- Management of the Social Networks.- Create communication campaigns for Digital and traditional channels.- Design of Promotions (discounts and others).- Management the connection with suppliers of POP material and digital ADS.- Segmentation analysis for passengers and drivers.- Analysis of offer and demand for the company.- Development of segmentation manual and good driver practices.- Development of marketing actions for passengers according to their segmentation.- Search for alliances to corporate clients.- Development of presentations for the corporate sales team.- Development and implementation of internal campaigns to encourage talent.- Budget management.- Staff in charge: 1 Community Manager - 1 graphic designer - 1 market analyst - 1 product development analyst Show less -
Business Development AssociateNekso Inc Aug 2017 - Jan 2019Caracas Area, Venezuela- Make business presentations for investor leads.- Report design for investors in Venezuela and Mexico.- Coordinate and execute private events for investor leads.- Search and participation in business events.- TradeMark registration for the Dominican Republic, Mexico, and Venezuela.- Management of relationship with the supplier of TradeMark and PR.- Management of LinkedIn as a business model information channel and recruitment of new talents for… Show more - Make business presentations for investor leads.- Report design for investors in Venezuela and Mexico.- Coordinate and execute private events for investor leads.- Search and participation in business events.- TradeMark registration for the Dominican Republic, Mexico, and Venezuela.- Management of relationship with the supplier of TradeMark and PR.- Management of LinkedIn as a business model information channel and recruitment of new talents for Venezuela and Mexico.- Budget management.- Staff in charge: 1 designer for the direction of Business Development. Show less -
Marketing Coordinator For MerchantsSodexo Venezuela Sep 2016 - Aug 2017Caracas Area, Venezuela- Implement, analyze and monitor the projects planned by the Marketing Management for Merchants.- Document and record the data obtained on the management and results of the initiatives and projects executed.- Support in the conformation and consolidation of the work team oriented to a high performance.- Ensure full compliance with the administrative processes of the area.- Investigation of new digital trends and payment methods.- Functional leader of the Pago Móvil Sodexo… Show more - Implement, analyze and monitor the projects planned by the Marketing Management for Merchants.- Document and record the data obtained on the management and results of the initiatives and projects executed.- Support in the conformation and consolidation of the work team oriented to a high performance.- Ensure full compliance with the administrative processes of the area.- Investigation of new digital trends and payment methods.- Functional leader of the Pago Móvil Sodexo, As@p, Masso II, App 2 projects.- Present Pago Movil to beneficiaries of Sodexo products at the National level.- Search for alliances and promotions with Merchants Sodexo for our beneficiaries. Show less -
Marketing And Sales ManagerPide Rapido Oct 2015 - Sep 2016Miranda Area, VenezuelaPide Rápido is a start-up (E-Commerce) that seeks to reduce long lines to pay fast food, movie candy, popcorns and others.To do:- Planning, management and control of the marketing plan.- Development and implementation of the digital communication strategy.- Monthly report of the growth and positioning of the brand (in RRSS and traditional channel).- In charge to present our service to clients, investors and Merchants.- Monthly sales report.- Supplier management.-… Show more Pide Rápido is a start-up (E-Commerce) that seeks to reduce long lines to pay fast food, movie candy, popcorns and others.To do:- Planning, management and control of the marketing plan.- Development and implementation of the digital communication strategy.- Monthly report of the growth and positioning of the brand (in RRSS and traditional channel).- In charge to present our service to clients, investors and Merchants.- Monthly sales report.- Supplier management.- Design, implementation and analysis of consumer satisfaction surveys.- Design and implementation of the customers and merchants service strategy.- Investigation of new payment methods and new trends in digital commerce. Show less
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Channel SpecialistGmv Trade Marketing, C.A. Sep 2014 - Oct 2015Miranda Area, Venezuela- Canalize the client's requests to the designers, validating the channels, brands, and insight.- Participation in Market Studies or Customer Workshop.- Coordinate market outputs with the design team, and emission of reports.- Coordinate the Brainstorming for development of campaigns, promotions, and solutions to the trade.- Prepare weekly status to the clients of the progress of the projects.- Preparation of list for the agreements reached with the client and their… Show more - Canalize the client's requests to the designers, validating the channels, brands, and insight.- Participation in Market Studies or Customer Workshop.- Coordinate market outputs with the design team, and emission of reports.- Coordinate the Brainstorming for development of campaigns, promotions, and solutions to the trade.- Prepare weekly status to the clients of the progress of the projects.- Preparation of list for the agreements reached with the client and their subsequent follow-up.- Search and evaluation of suppliers for customer services.- Administrative control of the client.- Ensure the correct use of the brands, for the development and implementation of the graphic pieces. Show less
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Administrative AssistanceDistribuidora Fulloffice, C.A. Apr 2010 - Aug 2014Miranda Area, Venezuela- Register of the accounting movement using the SAINT system.- Preparation of IVA Purchase and Sale Books.- Bills preparation, Credit Notes and Debit Notes.- Monthly reconciliation of bank accounts.- Update data of the Customers and Suppliers of the Company.- Personalized Service to Clients and Suppliers.
Luis Amas Skills
Luis Amas Education Details
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Bussines Administration -
ClaretSocial Sciences -
Marketing/Marketing Management, General
Frequently Asked Questions about Luis Amas
What company does Luis Amas work for?
Luis Amas works for Humaniz Group
What is Luis Amas's role at the current company?
Luis Amas's current role is Merchants.
What schools did Luis Amas attend?
Luis Amas attended Andres Bello Catholic University, Claret, Universidad Católica Andrés Bello.
What skills is Luis Amas known for?
Luis Amas has skills like Microsoft Office, Microsoft Excel, Trabajo En Equipo, Liderazgo De Equipos, Ventas.
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