Define the company's growth strategy. Responsible to supervise key accounts and projects. Develop new clients.

Cyclist and triathletes training facility, servicing the whole spectrum from pro athletes to enthusiast and beginners.

Develop, rollout and commercialize mobile application.

- Responsible to define the worldwide Innovation and new product global strategy with all key internal clients. - Developed the new product launch processes (including a new process to develop sustainable category strategies, stage gate and portfolio management, campaign planning, creative assets development and brochure development) to maximize resources and improve productivity globally (revenue/project). - Implemented a financial screening process for all innovation and new product projects, which resulted in the elimination of 40% of projects that didn't meet the minimum financial requirements to deliver the company profits objetive. Additional responsibilities:- Lead the Project Management Office (PMO), improve the way we manage projects to increase efficiency, speed to market and to focus on fewer, bigger and better ideas/projects.- Accountable for the Global Marketing Transformation team which was responsible to define and support the improvement and implementation of all marketing processes globally.- Responsible to define and execute the Global Marketing Operations strategy. - Accountable for all business intelligence and marketing data systems globally.

Defined the newly created Transformation Group mission and vision statement, developed the group’s organizational structure and implemented the execution strategy to deliver Castrol’s growth business objectives.• Developed a continuous improvement road map and training package for the Global Supply Chain (GSC) group. Worked with my peers in the Global Supply Chain leadership team (GSCLT) to identify critical gaps and opportunities, developed specific actionable plans to close such gaps, defined specific and measurable key performance indicators (KPI’s) and implemented a monthly tracking forum within the GSCLT monthly meeting to ensure we stay on track and deliver business objectives.• Designed and led the execution of the Project Management Office (PMO) continuous improvement strategy, ensuring that internal project management processes, documentation templates and repository were defined. Trained all project managers (PM) to ensure understanding of the new project activation process, deliverables per stage and usage of the PM tools. Developed a governance structure so project sponsors, project leaders, project managers and project core team members understood roles and responsibilities based on the new stage gate and project activation processes.• Improved the governance structure of the Value Chain for Growth program (VC4G) to meet $25MM productivity and growth objectives.• Led the implementation of the Global Supply Chain Resilience to ensure holistic Business Continuity Plan (BCP) and the Global Value Engineering in the Americas to deliver over $200MM in savings. • Led and coordinated the implementation of a web-based management of change process to improve effectiveness and customer satisfaction.

Defined the newly created PI&A group organizational structure, crafted mission and vision in line with PepsiCo’s global new product introduction and group integration strategy. • Designed the Global R&D Engineering Stage Gate process to ensure a smooth transition between groups and successful market introduction. • Led the integration of the juice, dairy and carbonated process development groups to provide a standard approach and leverage the experience of all group members.• Developed a Global New Fruit and Vegetable Process Council to maximize and align the global resources and experience across PepsiCo, which improved the collaboration between R&D centers and eliminated rework. • Led critical new product/process development for the following strategic beverage platforms: natural preservation, natural sweeteners, dairy and vegetables.

Defined the Commercialization Engineering Group structure and strategy to successfully deliver over 300 new product/package initiatives worldwide. Developed and implemented project management and stage gate processes to improve project execution efficiency. • Key products successfully launched:o Nimbooz (India) : lemonade beverage which deliver additional 50MM cases and a new categoryo Pulpy Juice (China): award winning juice drink with pulp sacs, which delivered 30MM incremental caseso Jazz (Brazil): low carbonation juice drink with pulp, which generated over 8MM additional cases and a new category for the company.o Bario (Middle-East): malt carbonated beverage that generated over 10MM incremental cases in Saudi Arabia, with expansion plans (20MM cases) for Egypt and other Middle East countries. • Developed and implemented a stage gate process to provide a structured approach for the launch of new initiatives.• Identified the group capability gaps and developed a training program (Commercialization Engineering University) to prepare and grow the engineering group skills and experience, including PMI certification.• Developed and implemented the strategic vision for the global productivity group, generating a $100MM project pipeline. Generated $8MM in annualized savings in 2009 (50% above goal).

• Engineering & Technical Services: Developed the Engineering and Technical Services Group mission and vision. Designed and implemented the strategy to outsource all technical services to maximize our internal resources and concentrate our efforts in innovation, while continuing to provide technical support to bottlers and concentrate plants worldwide. This initiative enabled PepsiCo to successfully roll out new product initiatives and strategic projects, accelerating growth in international and domestic markets (i.e. soy in China, juices in India, smoothies in UK, Gatorade worldwide and M&A support).• Environmental Sustainability: Crafted the vision and the execution strategy to successfully achieve Silver LEED certification (target was Green Certification) of the Global Beverage R&D (a 40 year old facility and the first R&D LEED certified R&D center for PepsiCo). • Productivity: Developed and implemented the global productivity program, governance and stage gate process that delivered over $5MM in annual savings and a pipeline of $18MM in annual savings. Led and coordinated the integration of the Gatorade International business into the concentrate business model, delivering $50MM in annualized savings (Japan, Korea, Brazil and Venezuela).

Defined and implemented the global strategy for new product commercialization to successfully deliver aggressive growth objectives for 7Up, Sierra Mist, Starbucks, Lipton Tea, and Mirinda worldwide, approximately 250 new product initiatives per year.• Developed and led the continuous improvement strategy for the domestic Initiative Management process to reduce the launch time via gap analysis, defined contingency/mitigation plans and KPI’s.• Coached and developed the new product commercialization group to ensure all PM’s have the same level of proficiency.

• Responsible to lead and coordinate senior cross-functional teams to successfully commercialize, launch and roll-out multiple and complex new product initiatives for the Latin America Region. Contribute to deliver the volume growth objectives (The products launched include the extensive line of carbonated beverages, Gatorade and Tropicana juices and beverages, more than 80 initiatives per year). • Develop realistic and thorough execution strategies, assessing, managing and communicating risk; manage timing expectations; address specific supply-chain challenges related to new products.

International assignment in Canada, resposible to lead the commercialization of new products worldwide• Responsible to leading cross-functional global teams to successfully develop, commercialize, start-up and roll-out Global New Product and Package Initiative, with a capital budget > $ 30MM. • Accountable to re-launch the Always brand to increase volume and market share via the implementation and deployment of new state of the art equipment, ensuring vertical start ups and 85 % process reliability for Canada, Brazil, Mexico and Japan. • Implement corporate engineering work processes, equipment and process standardization as the key strategy to reduce the overall project cost and speed to market. • Train, coach and develop junior engineers.

International assignment in LAHQ Venezuela with regional responsibilities for Latin America.• Responsible to lead and manage regional cross-functional teams (Marketing, art department, QA, R&D, operations, finance, etc), to develop, launch and rollout key new initiatives in the LA region (Brazil, Chile and Mexico) managing a $10MM budget. • Define capital estimates, staffing, communication and project execution strategy to ensure vertical start ups.