Luisana Guevara Email & Phone Number

Miami, FL, US

Miami, Florida, United States

Franchisee/ restaurant operator of La Boulangerie Boul'Mich in Sunset Drive, Miami.

Mexico City Metropolitan Area

Mexico City, Mexico

• Focused on P&L revenue maximization by cost reduction (third party services, agency fees and headcount), achieving a 10% total savings vs. prior year (2018-2019) in Mexico.
• Evaluated operation in Mexico and uncovered that 20% of licensees’ projects accounted for 80% of the revenue. Realigned organizational structure in first, second and third line of reporting and clarified roles and.
• Negotiated a calendar of instore events for Mexico with main retailers for new product launches and major brand/franchise events in all stores. Ensured permanent, premium retail space exhibits by ensuring instore.
• Transformed retail team to ¨leader of retail development¨ thru joint business planning with key accounts. Negotiated key drivers such as 3,400 permanent stores across brands, seasonal spaces and special events.
• Restructured Product Development team focused on innovation, consumer insights and global trends. Partnered with top licensee (footwear, apparel and home licensees) and delivered differentiated product across age.

Mexico City, Mexico

• By directly reporting to the president of Latin America cluster transformed key relationships and spearheaded new business development, with our global category leads, for Hasbro, Mattel, Lego, Avon and Adidas.
• Established first consumer insights program for strategic decision making in Latin America markets by working with such platforms as Kantar, NPD and focus groups.
• Developed new business in large dolls segment with Jakks Pacific driving USD $23MM in retail sales in first year.
• Defined the strategy for consumer product development for Frozen for LATAM (Christmas 2013), focused on creative and key product developments, reaching highest retail sales of USD $583MM in 2014 for a franchise in.

Mexico City, Mexico

• Led the strongest portfolio of licensing brands in Mexico with over 8,000 different SKU´s launched per year in 12 different categories for Boys, Girls and Infant with full P&L responsibility.
• Strengthen licensing team with new headcount: five direct reports and a total of 11 team members, from category management and product design strategy to finance and legal control.
• Grew the licensing business 25% in 2011 vs. PY in key categories: Apparel, Shoes, Fragrance and Sporting Goods.
• Launched Monster High as a Franchise brand in Mexico in nine categories with over 3.500 sku´s, becoming the largest country in sales, for the brand, in 2011.
• Developed a Franchise management structure with top 10 projects between Licensing, Marketing and Sales to leverage Toys strength to grow licensing business in Mexico, resulting in Toy sales + 40% in 2011 vs. PY

Mexico City, Mexico

• Led licensing business in Mexico, Central America and the Caribbean with P&L responsibility.
• Grew the Girls business in 2008 (+12% vs. PY) based on Barbie Apparel and Accessories development in key accounts (Liverpool, Walmart and Sears) and focused on continuous grow of Sporting Goods with an integrated.
• Improved design approval process for licensees by going digital (reduced the process by 50% of the time) and assuring the teams step-up as to design approval considering “what sells” and “what’s the trend”.

Caracas, Venezuela

• Lead consumer product business in Andean Region (Venezuela, Colombia, Peru, Ecuador and Bolivia).
• Developed and implement the 2002 strategic plan for Barbie Licensing and doubled the total revenue in three years.
• Managed and grew consumer demand focused on main category development (Apparel and Accessories) and launched an exclusive in store Fashion Barbie Boutique in mains reatilers in Andean (Venezuela, Colombia and Peru)..

Caracas, Venezuela

• Led team´s effort, using market research, to develop a strategic plan for mass marketing campaign focused on the need of a balanced meal and calcium for proper growth assuring to maintain the leadership position in the.

Caracas, Venezuela

• Developed and implemented strategic marketing plan for confectionery working closely with the manufacturing facility to innovate on product development.
• Increased confectionery’s sales volume (20% vs. PY) in Singles segment by rationalizing current portfolio, launching new competitive presentations and adjusting trade margins.
• Increased Rolls sales (6% vs. PY) through IN/OUT strategy and an extensive movie theater sampling and kid’s events sponsorship.

Caracas, Venezuela

• Coordinated quantitative studies, concept and product tests to measure consumer preferences to launch a new a powdered soft drink called Royal Plus.
• Launched Royal Plus in the Venezuelan market, resulting in sales 30% above expectations.

Caracas, Venezuela

• I was in the sales department, in charge of a region, with weekly goals (training).

Digital Transformation Program, Management

Activities and Societies: The program is focused on digital business strategies to ensure customer service, organizational support, and.

Business Management Specialization, Marketing

Bachelor Of Business Administration (B.B.A.)