Luis Prieto Email & Phone Number

Spain

Chicago, Illinois, United States

Spearhead business development and delivery activities as part of strategy and transformation initiatives within the Telecom industry and the Media industry sector. Create and implement the Innovation function in collaboration with the Advisory KPMG Strategy Head of Innovation. Lead the introduction of new Telecom offerings and delivery of capabilities to large Carriers.● Led the design of a go-to-market (GTM) growth Strategy in SMB and Consumer segments utilizing a data analytics solution for a US telecom carrier.● Completed buy-side due diligence activities (commercial/operation) for a data center company with $1.5B revenue.● Created a growth strategy plan and internalization for a tech and telecom company.● Delivered hands-on support to startups in the early stages.● Implemented a value creation plan for a Goods E-Commerce business with $2B in revenue.

Madrid, Community Of Madrid, Spain

Directly reported to the Managing Partner of Advisory Business. Head of Telecommunications, and Media and Technology division in Strategy Consulting Corporates in KPMG Spain. Oversaw the execution of TMT strategy business development and D&A, Cloud, Technology Enablement, and Cybersecurity. Led the execution and delivery of projects execution, team recruitment, and people development.● Delivered and defined strategy digital services in B2B and defined a go-to-market model for Telefónica● Launched a growth strategy and digital strategy plan for Govern d'Andorra.● Completed assessments of 5G initiatives including 60+ use cases with Telco operators for the British Embassy and Spanish Government.● Introduced a model for digital audiences with a target of 100+ million digital users for PRISA.● Defined/documented an audiovisual strategy white paper and program with a €1,6+B budget for the Ministry Telecommunications of Spain.● Completed a digital strategy transformation plan and improved performance for RTVE (Spanish TV leader).● Identified a technology model to produce films for USA Producer company● Finalized additional projects such as: Telxius, Vocento (Commercial Strategy), Andorra Telecom (Performance improvement), Telefonica (Product development), Euronews (Internationalization) and others Growth Strategy projects in Media (newspapers and radio).

Madrid Area, Spain

Led the definition and launch of a growth strategy, deal advisory, and value creation for clients.● Achieved a decrease in cost of €1+B through the introduction of growth strategies and digital business transformation in the UK, GER, SP, BRA, and Latam for Telefónica.● Increased business development for 20 brands with €3,2B in annual revenue through a targeted GTM strategy for WPP.● Improved the conversion rate by 10% and gained three points Churn reduction by implementing a B2B GTM strategy roll out in Spain and Peru for Telefónica.● Successfully released a strategy plan using digital transformation in one of the main multimedia groups for Vocento.● Completed a digital transformation plan review in Bogota, Colombia for HAVAS.● Enhanced performance and support in Finance PMO for Telefónica TIWs

Madrid Y Alrededores, España

● Telefónica - Digital Transformation Plan, marketing strategy, SME global model.● VOCENTO - Strategic Plan, Growth Strategy and Performance improvement.● Ministry of Industry, Energy and Tourism - Model of Digital Transformation for the Spanish Industry.

Madrid Y Alrededores, España

Formerly Europraxis Consulting - Delivered strategic consultation and guidance on growth strategies and transformation programs.● Grew sales by 3% and decreased contact center transaction by 38% using GTM strategy (B2C) in Slovakia for T-Mobile.● Launched a global digital transformation plan (€120+M budget) at headquarters in Rome, Italy for Enel.● Introduced a go-to-market strategy in B2C in Chile and Brazil for Telefónica Movistar.● Drafted an industry 4.0 white paper with the Spanish government (Ministry of Industry of Spain).● Others client projects include: INDRA, Vodafone, and Telefonica TGS.

Madrid Y Alrededores, España

Directed the development and execution of growth strategy and performance improvement projects for various clients.● Designed and implemented a global digital operating model, in Spain and Portugal for Prisa Group.● Completed a digital strategy assessment with a strategic focus on IT spending for Ferrovial.● Delivered performance improvement project to define and establish a common operating model demand for Acciona group.● Additional clients: National Electric Company of Spain, CLH, PRISA and Attiwariwafa Bank

Madrid Y Alrededores, España

Designed Artificial Intelligence Business solutions into relevant clients as Vodafone and Prosegur.

Manchester Area, United Kingdom

Mba - Master Of Business Administration

Ms - Computer Science Engineering

Bs - Engineering In Computer Systems

Major, Internationalization - Business In Asia