Luísa Novaes Email & Phone Number

São Paulo, Brazil

As part of the International Product Growth team at Meta, my job is to remove cultural barriers and enable further growth of Meta's products in my region.

(Re)Defining Data Modeling strategy at Nubank with the Core Data and Features team in a complex data environment moving to Data Mesh.Responsibilities mainly involve:- Vision definition and strategy to achieve it in partnership with technical team leaders.- Running segmented analysis of internal users to understand unique pain points of each job function; - Defining our core audience (PMF) and strategy to increase the platform's adoption; - Competitive analysis and… Show more (Re)Defining Data Modeling strategy at Nubank with the Core Data and Features team in a complex data environment moving to Data Mesh.Responsibilities mainly involve:- Vision definition and strategy to achieve it in partnership with technical team leaders.- Running segmented analysis of internal users to understand unique pain points of each job function; - Defining our core audience (PMF) and strategy to increase the platform's adoption; - Competitive analysis and benchmarks to understand how other tools function and how we compare with similar products.- Stakeholders management and project management; Show less

Remoto

Lead the development of solutions to ensure that Nubank complies with the Data Protection and Privacy laws of the countries where It operates.Privacy Tech | Data BU2023: Acting as the Squad Lead in the Privacy team as well and building/expanding platforms to support data subject rights compliance worldwide. Concurrently, I am driving the implementation of tools to support the personal data classification process with two other teams and spearheading process changes with implications… Show more Lead the development of solutions to ensure that Nubank complies with the Data Protection and Privacy laws of the countries where It operates.Privacy Tech | Data BU2023: Acting as the Squad Lead in the Privacy team as well and building/expanding platforms to support data subject rights compliance worldwide. Concurrently, I am driving the implementation of tools to support the personal data classification process with two other teams and spearheading process changes with implications for all bank teams.2022: Team was composed of 2 packs (teams) with more than 10 engineers involved, one focused in PII data classification and data subject rights, and other in data protection. Expressive results related to PII exposure reduction achieved this year. Show less

Responsible for search quality evaluation (online and offline) and defining/identifying relevance criteria

Working on Search Experience team, responsible for delivering the best results for a given search intention in the shortest time possible.In 2021, 70% of the effort was focused on search offline evaluation: - Led the creation of methodologies and a platform to objectively and recurrently evaluate the quality of the search engine for the first time in the company's history - Search intent studies and relevance criteria30% of the effort managing multiple initiatives and… Show more Working on Search Experience team, responsible for delivering the best results for a given search intention in the shortest time possible.In 2021, 70% of the effort was focused on search offline evaluation: - Led the creation of methodologies and a platform to objectively and recurrently evaluate the quality of the search engine for the first time in the company's history - Search intent studies and relevance criteria30% of the effort managing multiple initiatives and A/B tests focused on user experience - Experience in search results pages (SERPs) and using search features - Query classification - SEO/Crawl budget optimizationJusbrasil is a LegalTech with the objective of democratizing access to justice, with more than 1.6 million daily accesses. Show less

São Paulo, Brazil

Joined while the company was still in stealth mode. Responsible for build and scale up Sales, Payments and Customer Services operations from zero to ~1k firsts members.Alice is a human-centered healthcare organization in Brazil. It offers a unique care model that merges the functions of a primary healthcare provider with a direct-to-consumer health insurer.

São Paulo Area, Brazil

Management of several squads (data (ML) & software development) and pilot projects in the logistics area in order to improve availability and delivery rate throughout Brazil

São Paulo Area, Brazil

Responsible for managing projects at Demand & Delivery area, shaping and delivering IT solutions for the Trade Market team in the off trade market. Works closely with the business stakeholders and vendors to translate business needs into assertive IT solutions.>Delivery Lead in a Squad in 2019, responsible for:- Construction of a trade marketing headcount allocation optimizer in supermarkets that could generate savings up to 5 million reais;- Discovery of the main problems… Show more Responsible for managing projects at Demand & Delivery area, shaping and delivering IT solutions for the Trade Market team in the off trade market. Works closely with the business stakeholders and vendors to translate business needs into assertive IT solutions.>Delivery Lead in a Squad in 2019, responsible for:- Construction of a trade marketing headcount allocation optimizer in supermarkets that could generate savings up to 5 million reais;- Discovery of the main problems related to the trade marketing team, which culminated in a complete change in the teams' management systems (mobile and desktop)- Run agile routines and keep the whole team motivated and engaged to deliver its best Show less

Blumenau E Região, Brasil

Disseminate a software quality culture at HBSIS and AmBev.Build technical and best practice references (test-driven development, test automation, CI/CD, clean code concepts) with / for the product teams to ensure they meet the user's expectations.

In 2018, from over 75,000 candidates that joined the recruiting process, only 23 of them have been admitted. Complete training in the main areas of the company, focused on management, process and strategy understanding – training sites: Rio de Janeiro, Recife and São Paulo. After the training, we choose in which area we want to start our career.Winning project (BeerSafe) at the world meeting of trainees in Saint Louis, USA, with more than 230 trainees from all over the world.

Camaçari Area, Brazil

Perform Hardware-in-the-Loop tests, using mainly National Instruments hardwares and softwares - Electrical/Electronic Systems Engineering team.

Camaçari Area, Brazil

Lean Challenge participant in the Quality & Operations team at the Camaçari-BA plant. The project: achieve an ideal cycle time to reduce 15% the machines production time. After a full mapping of the production line operations and its respective times, the expected result was a 22% decrease, which would save more than R$ 900 mi.

Salvador E Região, Brasil

Assist the engineers in the management of wind and solar measurement stations to develop renewable energy projects.

Salvador E Região, Brasil

Development of actions to approximate the scientific community and enterprises in order to stimulate the development of renewable energy in the state.

Master'S Degree, Computer Science

Research project: Legal Case retrieval using topic modeling Area: Natural Language Processing (NLP) / Information Retrieval Advisors.

Master'S Degree, Biomedical/Medical Engineering

Graduation interrupted in 2022 - switched to natural language processing (computer science) at UFAM Research Project at USP based.

Electrical And Electronics Engineering

Visiting Student Researcher at Berkeley Wireless Research Center (BWRC) during the summer advised by Professor Ali Niknejad. Project.

Barchelor'S Degree, Electrical And Electronics Engineering

Activities and Societies: Tutoring Coached between 10-15 students per week in Analytical Geometry to ensure their academic success.

Bachelor Of Engineering (B.E.), Engenharia Elétrica E Eletrônica

Brazil Scientific Mobility Program