Luis Antonio Diaz

Luis Antonio Diaz Email and Phone Number

C-Suite, Operations & Growth Specialist. Strategic Communications, 360 Marketing. Subject matter expert in Digital Access for Disabled Users. Professor at Canada's Top University McGill University. @ Blu Creative Digital Technologies
Luis Antonio Diaz's Location
Miami, Florida, United States, United States
Luis Antonio Diaz's Contact Details

Luis Antonio Diaz personal email

n/a

Luis Antonio Diaz phone numbers

About Luis Antonio Diaz

I am a Strategic Operations, Communications and Public Affairs specialist. Throughout my career, I have developed a particular specialty in the development of strategies, integrating digital and social efforts with traditional communication practices. My strengths are in developing Operational Strategies that incorporate Communications (Public Relations strategy & media relations), Public Affairs (relationship building and management, crisis management), and Sales into the everyday operational processes of a business. I have had the pleasure of working on projects in a wide set of Industries including:- Government (Ministerial, Provincial, Municipal)- Political- Intergovernmental- Aviation - Technology (FinTech, LifeTech)The value proposition I have delivered to companies and projects I have worked for are:- How I get things done, no matter the obstacles,- Communication is key, so I do it in 3 languages (English, Spanish and French),- I am always developing “Big Idea’s”,- Big ideas are great, as long as we are able to execute them. My role is not only to plan and strategize for these ideas, but to facilitate the entire team to be able to deliver on their objectives as well,- I am usually the calm one in the group,- Strong public speaking skills: articulate, engaging, comfortable speaking in front of audiences of all sizes and multiple platforms (radio, television, digital).Most recently, I have embarked on a newly discovered passion; teaching at the University level. I teach and guide professionals of varied industries towards a better understanding of the communications landscape, the importance communications play in our digital era, and how to best work with the tools they have to build a solid communications foundation for themselves and their organizations. I currently teach at Montreal's 2 English speaking universities; McGill University and Concordia University.I'm always open to connect with people to talk business, technology, politics, opportunities and soccer.

Luis Antonio Diaz's Current Company Details
Blu Creative Digital Technologies

Blu Creative Digital Technologies

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C-Suite, Operations & Growth Specialist. Strategic Communications, 360 Marketing. Subject matter expert in Digital Access for Disabled Users. Professor at Canada's Top University McGill University.
Luis Antonio Diaz Work Experience Details
  • Blu Creative Digital Technologies
    Chief Executive Officer
    Blu Creative Digital Technologies Nov 2022 - Present
    Blu Creative Digital Technologies is a Software as a Service (SaaS) developer servicing North America. Providing both wholly-owned products and "Work for Hire" services, Blu Creative provides a wide spectrum of options for creating automation, operational services and a wide base of solutions through a company's digital presence. We are proud to provide our services in the US and Canada. Blu Creative possesses a strong track record in delivering strong Cloud Based solutions to government entities at all levels (Federal, Provincial, Municipal). Blu Creative also has a growing client base that includes non-governmental entities and private sector clients who benefit from our "products" offering which include:- 'Out of the Box' software solutions- Hosting Services- Ongoing SaaS Management- AODA Compliance.
  • Mcgill University
    Instructor - Social Media Strategies & Community Management
    Mcgill University Jan 2021 - Present
    Montreal, Qc, Ca
    Giving a voice to consumers, a means for people to connect with like-minded individuals and power over brands, Social Media is the greatest tool for democratization since the printing press. Understanding how to navigate a new business world with social media, as well as harness this great power is the difference between success and failure in the 21st century. My course is aimed to help people- Understand the principles of online communities- Measure and understand their performance - Strategize to effectively touch target audiences- Create and diffuse content- Listen to and identify opportunities for brand building, promotion and sales generation socially.
  • Mcgill University
    Instructor - Branding & Marketing
    Mcgill University Jan 2020 - Present
    Montreal, Qc, Ca
    Instructor for the McGill Graduate Certificate in the "Business of Show business". Covering Integrated Marketing Communication Programs, I bring a basis of academic and real industry experience to the students of this program as they learn the essentials of Branding, Marketing, Social Media and Strategic Communications. This course also teaches them how to apply these skills when working in marketing an event/project in-house or with an agency service provider.
  • Mcgill University
    Instructor - Communications, Public Affairs, Public Relations
    Mcgill University Feb 2018 - Present
    Montreal, Qc, Ca
    Program: Digital Content and Community ManagementCourses:- Trends in Digital Communications- Strategic Digital Communications- Digital Communications in GovernmentAs part of a team of academics and professionals, I covered the academic development of students enrolled in the professional certificate program in digital communications. The content of the courses I deliver cover:• The development of digital communications strategies and how they contribute to the fulfillment of organizational communications, marketing, and branding strategies,• How to establish Key Performance Indicators (KPI's) and how to analyze them to evaluate success based on organizational requirements. • Develop internal policies in order to guide organizations and its employees on using digital communications,• Evaluate, analyze and act on emerging trends and how to incorporate them to standard operating procedures within a digital communications plan, • What is and how to handle crisis communications and reputation management through issue tracking, proactive intervention and damage control,• What are the best practices for preventing and managing leaks of confidential and proprietary information• Managing the continued interaction between digital communications and traditional media.
  • World Wide Trades Usa
    Chief Operations Officer
    World Wide Trades Usa Aug 2023 - Present
    Embracing the digital world and blending it with creative innovation, that's where you will find World Wide Trades USA. As the investment group behind our group of B2C oriented businesses in the US and Canadian markets, the thought leadership of the team brings experience, reach and innovation to our 3 unique divisions in cross border business generation. Divisions owned:- Blu Creative Digital Technologies - software, app and cloud technology development focusing on Institutional and government clients. - Lexington Strategies - Strategic Communications, Digital Marketing and Public Relations agency- Innovative Products - Manufacturer and brand owner of Consumer goods for distribution.
  • Municipal Elections In Greater Montreal
    Campaign Manager - Mayoral Race
    Municipal Elections In Greater Montreal Apr 2022 - Oct 2022
    During the Quebec Municipal Election of 2022, I was mandated to build a team and manage the electoral campaign of Alex Bottausci for Mayor of Dollard des Ormeaux. An incumbent Mayor, the Bottausci campaign promoting a continued vision of leadership in the City of Dollard des Ormeaux (DDO) as the city navigated the Covid Pandemic.ROLE:• Build a team of volunteers to support and promote the campaign of the candidate in DDO• Develop a digital campaign strategy for the electoral campaign• Develop a traditional campaign strategy for the electoral campaign• Develop campaign messaging for the candidate, which included - Campaign Speaking Points - Speeches - Debate points - Acceptance Speech
  • Wmedica
    Chief Operations Officer
    Wmedica Jul 2020 - Oct 2022
    WMedica is an OEM and White Label manufacturer of Medical Textiles. WMedica's manufacturing is entirely based in North America, with 2 factories in Montreal, Canada and an office in Coral Gables, Florida. WMedica is proud to have been part of the Canadian and Quebec government's supply response program during the Covid-19 Pandemic. During our participation, WMedica staffed over 150 people and manufactured millions of life saving Isolation Gowns in Canada, in support of our Frontline health care workers.I also take a moment to say how proud I am to have developed our strategic operations plan that earned our team the Award of Best Infectious Disease Control Manufacturers - SMB Category for 2022.
  • Concordia University
    Instructor - Social Media: Monetization & Return On Investment
    Concordia University Sep 2018 - Apr 2020
    Montreal, Qc, Ca
    With Social Media being a necessity in businesses, my role at Concordia University is to bring real agency experience to the classroom. I developed a course that focuses on advanced tactics in social media, including how to monetize social efforts and calculate Return on Investments. Students that take this class are better able to identify key objectives and goals in their social and digital campaigns, understand what a social media audit is and how to perform it, and build a social media program that can be measured through relevant KPI's in order to better attribute a Return on their Investment in Social Media.
  • Futurpreneur Canada
    Mentor For Entrepreneurs & Startups - Strategic Development And Communications
    Futurpreneur Canada Apr 2017 - Apr 2020
    Toronto, Ontario, Ca
    As a Mentor for Futurpreneur Canada, I provide advise and guidance as entrepreneurs begin developing their strategic approaches to their industry. I help guide entrepreneurs through unique situations they may face and advise them on strategic approaches they can apply as they gear up to meet the market they want to serve.I specialize in providing startups and entrepreneurs with advice on how to navigate strategic planning, strategic communications, digital and traditional marketing challenges they may face and encourage them to build Agile structures in their young companies so as to be better capable of sustaining the ever-changing nature of the market.
  • Lexington Strategies
    Vice-President - Strategic Planning & Communications
    Lexington Strategies Mar 2018 - Nov 2019
    Conceptualize. Strategize. Realize.Lexington Strategies understands the process and actions required to strategically transform the communications procedure of organizations and institutions. Many large establishments require a shift in environment to become more efficient in delivering their vision, their mission objectives and values to the market. With research and expertise, we guide organizations to improving the communications with their stakeholders; from incentive and expectations, to roll-out and benchmarks for the future.Leading a team of communications specialists, I am the Senior Director for Strategic Communications at Lexington Strategies. Specializing in multiple aspects of the communications spectrum, we advise our clients on best practices in communicating with their stakeholders in an evolving landscape. Some of the key services that we are called on to provide are:- Develop institutional communication strategies that can integrate digital and traditional approaches, provide guidance to and receive data from marketing teams, and harness the power of Social Media,- Develop communications protocols to facilitate and improve the relationship with our clients' stakeholders, be it internal, external or press,- Provide crisis management services including the development of crisis management operational procedures, trainings programs for staff and reputation management services,- Develop and Implement standard operating procedures in the communication flow of our clients.Past clients I have had the pleasure of working for/with include:- The City of Dollard des Ormeaux- McGill University- The Liberal Party of Quebec- The Conservative Party of Canada
  • Gouvernement Du Québec – Carrières
    Chief Of Staff | Office Director - Office Of The Member Of National Assembly For Laval-Des-Rapides
    Gouvernement Du Québec – Carrières Sep 2017 - Mar 2018
    Québec, Québec, Ca
    Responsibilities- Serve as strategic advisor and counsel to the elected member of Laval-des-Rapides,- Represent the elected member and the office at key events and meetings in the riding, - Develop the strategic communications plan for the office and the Member of the National Assembly as it pertained to the electorate, business community and other government offices,- Assume the strategic lead role on high-profile projects in the office for the riding, - Provide guidance to the political staff on communication with the community, press and stakeholders, - Creating and maintaining cross-departmental and regional relationships, including: - with local residents and interest groups in the riding, - with Ministries of the Quebec Government, - with regional governmental offices (municipal & federal).
  • Mayoral Candidate - Municipal Elections In The Greater Montreal
    Digital Communications Manager
    Mayoral Candidate - Municipal Elections In The Greater Montreal Apr 2017 - Oct 2017
    During the Quebec Municipal Election of 2017, I was mandated to build a team and manage the electoral campaign of Alex Bottausci for Mayor of Dollard des Ormeaux. An incumbent City Councilor, the Bottausci campaign promoting a change in leadership in the City of Dollard des Ormeaux (DDO) after 33 years of the previous mayor. ROLE:• Build a team of volunteers to support and promote the campaign of the candidate in DDO• Develop a digital campaign strategy for the electoral campaign• Develop a traditional campaign strategy for the electoral campaign• Develop the communicational lines for the candidate, which included - Campaign Speaking Points - Speeches - Debate points - Acceptance SpeechACHIEVEMENTS:• Candidate successfully elected to the position of Mayor for the City of Dollard des Ormeaux• Campaign delivered an overwhelming voter turnout
  • Fsco Group
    Senior Director Business Operations
    Fsco Group Aug 2013 - Sep 2017
    Montreal, Qc, Ca
    The FSCO Group is a Web Developer and Software as a Service (SaaS) developer, servicing Canada & the USA with its sales offices in Toronto, Miami, New York and Los Angeles. Services offered include the creation of custom web software's that provide project specific automation to its clients, website development, web and hosting support and website management services for institutional clients. FSCO currently services companies in the following sectors: Government, Finance, Industrial B2B, Political, Real Estate & Consumer Packaged Goods. RESPONSIBILITIES• Created a program to transition from "Work for Hire" to a "Product" based operations, which included the investment in the development of a home-built, proprietary SaaS software.• Responsible for developing the corporate growth and diversification plans. By identifying opportunities for the company, I conducted partnership analysis to identify the value of partnering with other businesses or government entities,• Restructured the Business Development and Opportunity Pipeline process in order to refine our target market and improve our successful closure ACHIEVEMENTS• Successfully launched the Los Angeles and Miami offices, which included the onboarding of a regional manager for sales and operations as well as the immediate acquisition of a client base, which officially launched our US operations. • Increased the percentage government clients made relative to clients of other industries in our clients portfolio from 8% when I began this role to 62% of our revenue by the end of my tenure.
  • Fsco Group
    Director Of Operations
    Fsco Group Sep 2011 - Aug 2013
    Montreal, Qc, Ca
    Striking a proper balance between being a creative and being capable of handling abstracts, with business management skills, my role as Director of Operations was to provide a structure to the roll-out plan that The FSCO Group was about to embark on in their push to expand as a serious player in the Software as a Service and Web Development Industry. During my tenure in this position, I had the opportunity to wear multiple hats, allowing me to provide leadership in different aspects of the company's rollout plan. These includedMarketing & Communications Strategies:• Lead the development of of internal marketing strategy for rollout of Blu Creative services Canada-WideHR Administration:• Hired and worked with HR consultants for the development of corporate processes for talent acquisition Business Development:• Developed the Call for Tender Proposal team, creating the processes and template designs for Government RFP's. • Developed inter-industry partnerships for lateral growth of services with Opportunity Management:- Develop the New Opportunities Pipeline process in order to improve triaging of received opportunities as well as to onboard new markets to our pipeline.ACHIEVEMENTS: • Developed a service rollout plan, permitting us to grow in the Toronto market by 42% in my first year through a combination of new business development and a customer retention program,• Developed a market intelligence report that was adopted by company, setting up the road map for an expansion to the Montreal market, • Developed a successful communications strategy to create closer relations with suppliers, customers & partners.
  • Si Communications
    Senior Director Digital Marketing Communications
    Si Communications Dec 2008 - Aug 2011
    Ca
    SI Communications is a boutique marketing and advertising agency, focused on being the "One stop shop" for its customers when it came to the development of innovative campaigns for online, printed, radio and TV campaigns. SI Communications serviced the following industries:-> Entertainment-> B2B Service Providers -> Restaurant Franchisers Services provided by SI Communications:- Communications & Marketing Strategies- Advertising Services for TV, Radio, Print, Web, Social Media- Creative Marketing Programs including Guerilla Marketing, Social Media Marketing- Graphic Design Services for online & print- Website and E-Commerce development- Commercial Printing- Event ManagementResponsibilities:To serve as the senior communications specialist for the company, managing the image of the agency and the providing best practices for both internal and client communications programs. Creative:• Provide the support for the development of marketing communication strategies & programs for clients including digital and social campaigns, influencer marketing and digital advertising,Business & Partnership Development:• Develop relationships with key media members• Develop relationship with strategic decision makers (C-Suite) in order to position SI Communications as their first choice for marketing servicesAchievements:• Successfully provided marketing, advertisement and on-site support to 3 high profile music events-> Jazzy Jeff in Concert-> Fulanito en concierto-> Gianmarco en vivo• Successfully delivered advertising and sales support for Montreal based restaurants and bars for the Montreal Formula 1 Grand Prix for 2 years in row• Successfully delivered advertising and partner sales support for Montreal based restaurants, nightclubs and event venues for New Years Eve festivities for 3 years.
  • Major Canadian Federal Political Party
    Political Campaign Manager
    Major Canadian Federal Political Party Mar 2011 - May 2011
    • Took part in the coordination, promotion & management of main fund raising campaign with over $750,000 Dollars funds raised in 4 events,• Management role in the coordination of a rally for the incumbent Prime Minister of Canada for the Montreal area with over 6,000 guests. Responsibilities included coordination & logistics for public safety with RCMP, local public security & Montreal Police and event manager during the course of the event.• Responsible for managing relations between board members and campaign team.• Responsible for leading staff and volunteers of over 60 people.
  • Major Quebec Provincial Political Party - Riding Of Gouin
    Marketing Communications Manager
    Major Quebec Provincial Political Party - Riding Of Gouin Oct 2008 - Dec 2008
    Positioned carried out during the Quebec Provincial Election of 2008, in the riding of Gouin.• Developed & executed the electoral riding campaign tactic which included deliverables of marketing tools, advertising campaign and ground work efforts to mobilize and “bring out the vote”,• Offered media interviewing insights to candidate for interviews with both ethnic and major media outlets,• Worked with candidate on preparation of debate strategy to face off against 2 major political opponents in riding debates.
  • Major Canadian Federal Political Party - Riding Of Pierrefonds-Dollard
    Marketing & Campaign Manager
    Major Canadian Federal Political Party - Riding Of Pierrefonds-Dollard Sep 2008 - Oct 2008
    • Campaign Manager during the Canadian Federal Elections of 2008 in Electoral Riding of Dollard-Pierrefonds.• Developed the electoral riding campaign strategy including the marketing strategy and identifying communication lines that were key to the riding, • Hired key staff including Assistant Campaign Manager, Office Manager, Marketing Manager, and Communications officer• Represented the political party during any meetings with the Office of the "Directeur general des élections du Quebec".• Successfully delivered all marketing deliverables within budget, on target of 33 days, increasing the vote count from previous election.
  • International Civil Aviation Organization Of The United Nations
    Field Operations - Latin America
    International Civil Aviation Organization Of The United Nations Mar 2008 - Sep 2008
    Montreal, Quebec, Ca
    • Responsible for the overseeing of project executables in the Southern Latin American Region (Brazil, Argentina, Bolivia, Paraguay, Chile, Peru) of Airport construction and air traffic training• Successfully organized and executed 2 International conferences (Bolivia & Seychelles)• Limited scope project with duration of 6 months
  • Care And Aid Healthcare Uniforms
    Sales & Marketing Manager
    Care And Aid Healthcare Uniforms Apr 2007 - Mar 2008
    Care & Aid Healthcare Uniforms is a Canadian manufacturing company specializing in uniforms for the healthcare industry. The role was for a Sales & Marketing Manager who could develop and run a campaign that would help strengthen the position of the company as a local manufacturer for recognized fashion brands.• Customized an existing "Customer Acquisition" strategy targeted at acquiring corporate (B2B) buyers throughout Canada,• Created B2B marketing strategy in order to penetrate market of working apparel manufactured in Canada for distribution in Canada and the Eastern USA, • Developed and started the execution of an institutional sales program targeting the Quebec Healthcare Industry, • Responsible for preparing and executing company's presence at industry trade shows throughout the USA.Successful deliverables included:• Successfully signed 6 companies/stores in 4 Canadian provinces, increasing sales for the company by 18% compared to similar period the previous year,• Successfully executed B2B strategy, creating the expected visibility and permitting the company to sign long term agreements with customers, effectively increasing sales by 42% from the previous year,• Successfully opened up a new stream of customers that accepted a 5% price point increase through integrating the rebranding of "Made in Canada" to the company's offerings,
  • Quebec Major Political Provincial Party
    Political Campaign Mobilizer
    Quebec Major Political Provincial Party Feb 2007 - Apr 2007
    • Identified volunteers and assigned them to electoral ridings based on their competences and the needs of specific ridings, • Managed a team of over 200 people to service campaign offices throughout the island of Montreal in 5 languages,
  • Ministère De L'Immigration Et Des Communautés Culturelles
    Coordinator Within The Cabinet Of The Minister Of Immigration
    Ministère De L'Immigration Et Des Communautés Culturelles Aug 2006 - Feb 2007
    Montréal, Québec, Ca
    • Tasked to develop a social outreach program targeted to the Latin-American and Anglophone communities in order to improve the relations between the community and the Ministry,• Spearheaded a campaign to strengthen the relations between the Minister and different consular/diplomatic core leaders, representing the Minister and the Ministry at key events and serving as an adviser on the matter to the Minister
  • United Nations Association In Canada
    Coordinator, Canadian Un Simulation Program
    United Nations Association In Canada Aug 2005 - Jan 2006
    Ottawa, On, Ca
    • Managed communications between main operations office in Ottawa and regional offices in all Canadian provinces,• Responsible for developing partnerships with educational partners and organizations• Initiated the preparation for annual Canadian conference in Nunavut, North West Territories.
  • United Nations Association Netherlands
    Academic Director Of Project
    United Nations Association Netherlands Jul 2004 - Jul 2005
    • Directed Academic development and supervised logistical preparation in aim of holding multiple conferences throughout the year and the organization of the main international conference every July in The Hague, Netherlands• Coordinated 15 staff members located in Netherlands, USA, Canada, Greece, Russia, Israel, Turkey and UK for main conference
  • United Nations Association Netherlands
    Vice Academic Director Of Project
    United Nations Association Netherlands Jul 2003 - Jul 2004
    • Assisted in the academic development in aim of holding an international conference in July 2005 in The Hague, Netherlands• Responsible for doing follow-ups with staff of 15 people located around the world
  • United Nations Association Netherlands
    Staff Member - Academic Development Manager
    United Nations Association Netherlands Jun 2002 - Jul 2003
    • Responsible for the development of academic content for the Security Council Policy Debate held under the scope of the Dutch UN conference in July 2004 in The Hague, Netherlands,• Responsible for the supervision of the on-site setup of the conference welcoming delegates participating in the Security Council Policy Debate.

Luis Antonio Diaz Skills

Social Media Marketing Marketing Strategy Strategy Public Relations Strategic Planning Business Strategy Marketing Social Media Leadership Entrepreneurship Management Project Management Event Management Business Development Marketing Communications Advertising Team Management Strategic Communications Policy Analysis Corporate Relations Team Leadership Integrated Marketing Sales Communications Strategy Project Planning Highly Resourceful Corporations E Commerce Development Of Strategic Marketing Plans Guerrilla Marketing Experiential Events Digital Marketing Seo Digital Strategy Analysis New Business Development Public Speaking Digital Advertising Microsoft Office Online Advertising Online Marketing Strategic Brand Positioning Brand Development Branding And Identity Creative Strategy

Luis Antonio Diaz Education Details

  • Mcgill University
    Mcgill University
    Public Relations & Marketing
  • Concordia University
    Concordia University
    Community And Public Studies
  • Concordia University
    Concordia University
    Political Science - Specialization In International Relations
  • Schulich School Of Business - York University
    Schulich School Of Business - York University
    International Mba

Frequently Asked Questions about Luis Antonio Diaz

What company does Luis Antonio Diaz work for?

Luis Antonio Diaz works for Blu Creative Digital Technologies

What is Luis Antonio Diaz's role at the current company?

Luis Antonio Diaz's current role is C-Suite, Operations & Growth Specialist. Strategic Communications, 360 Marketing. Subject matter expert in Digital Access for Disabled Users. Professor at Canada's Top University McGill University..

What is Luis Antonio Diaz's email address?

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What is Luis Antonio Diaz's direct phone number?

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What schools did Luis Antonio Diaz attend?

Luis Antonio Diaz attended Mcgill University, Concordia University, Concordia University, Schulich School Of Business - York University.

What are some of Luis Antonio Diaz's interests?

Luis Antonio Diaz has interest in Volleyball, Social Services, New Technology, Children, Real Estate, Marketing, Soccer, Politics, Civil Rights And Social Action, Education.

What skills is Luis Antonio Diaz known for?

Luis Antonio Diaz has skills like Social Media Marketing, Marketing Strategy, Strategy, Public Relations, Strategic Planning, Business Strategy, Marketing, Social Media, Leadership, Entrepreneurship, Management, Project Management.

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