I love my diverse role in running this amazing company as we expand and help founders in over 115 cities and 47 countries find their audience, their why, and themselves in the process.I’m part of a very small, talented, and nimble team that gets more done than you might believe possible.So much is involved in making this happen, but to separate the components, things I do include:• Brand strategy: How we show up for our audience, day in and day out• Business strategy: How we operate, what moves we make, when/how we execute• Digital marketing: The content and operations behind our email, website, social media, livestreams broadcasts, podcasts, blog, SMS, et al.• Experiential marketing: Strategizing and refining our IRL and virtual events, metaverse realization, developing and producing our upcoming streaming TV series• Internal management: Managing city leaders, internal comms and processes, and organizational health• Product management: Membership and product development and logistics• External relations: Managing relationships with partners, sponsors, agencies, influencers/thought leaders, vendors, and celebrity presentersBasically, I have some oversight of almost everything we do, and deep involvement with much of it (welcome to working at a startup!).I’m even onstage and onscreen talent as needed, co-hosting our Center Stage global pregame show.

A docuseries highlighting greatness around the world through the lens of entrepreneurship and the human spirit, featuring host Nick Hughes. Season one filming in Europe April-August 2024, with six episodes streaming Holiday 2024.

I work with a wide variety of creative agencies and clients but the mission is always the same: find the right story to tell to achieve the business goals in a creative and interesting way. Wrapped up in this is brand strategy, social media, marketing technology, creative ideation, and digital anthropology.Clients have included: Under Armour + Tom Brady, Amazon AWS, Microsoft, Dell/EMC, Blue Nile, Redhook, Watson Furniture

Together with my co-founders, I guide the vision for this union of professional creative associations as we seek to create unique opportunities for Seattle's creative minds to come together for a greater cause. I also foster alliances with our supporting partners, sponsors, and influential individuals.

I am responsible for shaping the public perception of the AAF Seattle brand through our digital and offline communications. I strategize and produce content in all forms (writing, photography, live and recorded video, audio) for all digital platforms, including social, website, blog, third party apps (e.g. event platforms), and email. I manage all digital interactions with our broad creative community, including PR with media, sponsors, brand partners, and influencers. In short: If it's digital, I'm all over it!

Evolving the AAF Seattle brand.Building alliances with professional associations, agencies, vendors, and the broader AAF community.Enhancing chapter practices and offerings.Championing diversity, inclusion, and intersectionality.Advocating for creativity and creative professionals.Mentoring future AAF leaders.

After so many years in the creative services industry, I was excited to provide better work opportunities for a full spectrum of creative talents as part of the founding team of this innovative agency.

For a small agency, CROWN packs a lot of punch. Our clients include Intuitive Surgical (the innovator of and market leader in minimally invasive robotic surgery), several divisions of Amazon, including AWS, reMARS, shipping/fulfillment, and Fishbowl, as well as Seattle Interactive Conference and Truveta/Providence Healthcare.I provide strategic guidance for overall social media activations, campaign work, events and experiential executions, UX projects, websites, general creative, and all kinds of random things.I also provide technological guidance on platform usage, XR implementations, voice, IoT, pixels and tracking, et al.I focus on connections, whether that's through content, IRL experiences, online interactions—whatever serves the brand and the audience, so that people can find fulfillment in little or large ways.

Increase visibility and awareness of Seattle Startup Week at local IRL events to foster increased participation in SSW activities from speakers, track captains, attendees, sponsors, venues, and volunteers.

Social media strategies for T-Mobile, both consumer and business–facing product lines.Projects include:- Strategy for US launch for Samsung Galaxy S7- Strategy for Time Square flagship store opening and in-store social integrations- Strategy for social rebranding of B2B offering- Network campaign ideation- Holiday campaigns- Competitive and landscape research

Strategic guidance for B2B technology clients including Fluke Networks, EMC, and Intel Security.Part of team creating offerings for winning new client business.Agency marketing lead, including directing strategy and creative for social media, email, website, and blog.

Establish visibility for AT&T's enterprise and mobility services and devices to a B2B audience via campaigns across social media channels.Concept, write and guide social content internally and in conjunction with creative agencies.Guide direction for strategy and functionality of social channels.Manage tracking codes and processes for monitoring engagement, sales efforts & ROI, and analytics.Provide social perspective on broader promotional efforts.

Strategizing, managing and creating all content for all communications channels, including all social properties, event promotions, surveys, email newsletter, and website, and managing all technical functionalities along with all internal collaboration and management tools.Managing similar communications for the American Advertising Awards Seattle.

Mentored underprivileged high school students with aspirations for careers in business.Chaired annual diversity luncheon.Spearheaded annual fundraising effort for underprivileged-targeted WWU communications scholarship.As AAF representative for Seattle's minority creatives, expanded minority recognition to underrepresented communities such as LGBTQ and sensory-impaired.

Provide insight on social media strategies and technologies as part of Seattle Children's all-volunteer Social Media Advisory Board.

Solutions Resource: Collaborated as part of the digital team to insert and evangelize effective technology solutions into client projects and campaigns.Tools Assessment: Assessed emerging media, measuring tools, platforms and technologies for interactive, mobile and social solutions and reported findings.Special Projects: Guided development and direction for complete redesign of Creature agency website. Informed social and content strategies for agency social properties.Creative Ideation: Participated in small group concepting processes for pitches and projects.Infrastructure: Oversaw and implemented strategy for IT infrastructure upgrades and management, including agency management software, for Seattle and London offices.Clients: Seattle's Best Coffee, HP, JanSport, Expedia, Microsoft, Tanteo, NearZero, Nuun, and Golazo.

Empowered Methodologie to do its best work through innovative and efficient use of technology and by designing systems to maximize its use, and extending that vision to client work through strategizing interactive and technical solutions.Resource for social media/networking and web 2.0 methodologies, with particular focus on relation to business strategy and marketing.Designed and implemented digital asset management systems, project management tools, PDF workflows, color management workflows, servers, networks, desktops, mobile solutions, wireless, security, backup systems, e-mail systems, and more.Methodologie is a top tier design firm, specializing in graphic, web and brand design for national and worldwide brands. My clients have included The Coca-Cola Company, Microsoft, Boeing, BNSF, Washington Mutual Bank, The Bill & Melinda Gates Foundation, The MacArthur Foundation, Accenture, Point B and others.

Designed and supported systems for creative agencies.

Designed and maintained direct marketing relational database systems. Implemented demographic and geographical-based targeting systems and managed response cycles for massive medicare outreach.

Designed competitive analytical system and sales database for internal and mobile users. Specified server, desktop and mobile hardware and software, and provided technical support for entry level to executive users.