Oversee the Martech team in the development of projects about Marketing Automation, Personalization and Web Analytics. Implement business strategies, management and process improvement and guide team members on their professional Martech roadmap.

Coordinate the web development team in different projects and in the maintenance of the digital operations.Gather requirements from the editorial, social, SEO and Marketing teams, as well as discuss digital marketing strategies and propose tactical actions.Monetization initiatives.CRM, Lead Generation and Email Marketing management.Web Analytics (GA) and other statistical work.Cybersecurity Committee Secretary. Creating internal cybersecurity awareness campaigns, data management best practices, improving webApps security. Security Compliance.

Creating and managing the digital advertising campaigns for "VisitMexico.com" both domestically and internationally. Creating B2B co-ops campaigns for different partners in the travel industry and transforming the institutional marketing campaigns into digital strategies and actions.

Managing and finding new and innovative technological solutions for the Sales Team. (Internet Advertising), as well as statistical analysis.