Luis Antonio Valera Email & Phone Number

𝑰 𝑯𝒆𝒍𝒑 𝑩𝒓𝒂𝒏𝒅𝒔 𝑻𝒆𝒍𝒍 𝑻𝒉𝒆𝒊𝒓 𝑺𝒕𝒐𝒓𝒊𝒆𝒔 𝒕𝒐 𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝑾𝒊𝒕𝒉 𝑻𝒉𝒆 𝑯𝒊𝒔𝒑𝒂𝒏𝒊𝒄 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆.- Professional Video Production- Geo-Targeted Digital Campaign - 360 Marketing Campaigns - Corporate Video- Commercial Production - Informercial Production- YouTube Content Management - Collaborated with esteemed clients including Accident Action Network and Alma Media, overseeing the production of various projects such as commercials, magazine TV shows, podcasts, and infomercials.𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐒𝐚𝐥𝐞𝐦 𝐌𝐞𝐝𝐢𝐚 𝐆𝐫𝐨𝐮𝐩'𝐬 𝐑𝐚𝐝𝐢𝐨 𝐒𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐢𝐚𝐦𝐢, 𝐅𝐥𝐨𝐫𝐢𝐝𝐚:Luis led promotional strategies, boosting audience engagement and station visibility. He organized community and station events, managed on-air promotions, and collaborated on engaging content.𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭, 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐅𝐞𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧:Luis directed the expansion and strategy for streaming radio and TV stations. He developed a bilingual Law Channel, initiated original productions, and led a high-profile New York launch.

- Develop Two Digital Stores.- Develop Online Courses.- Create and grow my email list by doing a weekly automatic blog.- Certification in Life Coach from two different institutes.

Miami, Florida, Us

Produced compelling news topicals and station image campaigns to generate viewer interest• Amplified station brands through cross platform marketing and graphic design• Guided planning/implementation of specialty publicity material for special event activities• Assisted in commercial production and creation of contests/promotions• Increased ratings of the local newscasts through executing the production of media buying for Local TV cable stations• Managed, enhanced, and planned the production of promotional opportunities during the ratings’ phases• Oversaw scheduling of media & production and promotions team• Supervised media and production efforts of the station• Strategically scheduled joint promos on Wide Orbit and other media partners• Collaborated with relevant cross functional teams on strategy for image and topical marketing messages• Demonstrated ability to effectively lead/supervise diverse staff and establish work relationships• Keen eye on industry trends to generate new ideas and opportunities for the station

Miami, Florida, Us

Strategized execution of brands' efforts with data reporting to programming hubs of regional Mexican and Latin X• Collaborated with the Marketing and Promotions Department to execute marketing strategy, station events and remote broadcasts• Scheduled, trained, coached, and air check announcers, coordinated scheduling and production of station image audio pieces• Directed format execution while maintaining and enhancing brand integrity in marketplace.• Created engaging listener promotions, sponsored, and monetized and established creative ways to merge client promotional needsto maximize ratings and revenue potential• Integrated and promoted interactive assets of the radio cluster• Prepared and managed budgets and worked closely with sales to maximize revenue• Performed special projects as required to meet goals and increase ratings

New York, Ny, Us

Analyzed and prospected new business opportunities to generate revenue through innovative branded content programs• Sourced internal/external agencies, media partners, and vendors, to execute multimedia marketing tactics• Interfaced daily with media sales, digital, research, marketing, legal, and finance teams to ensure cohesive integrated campaigns• Mentored 7 producers and 4 editors in developing marketing strategies and plans to define the brand, build awareness, and driveconsumption• Created new slogan for Telemundo “Together, Working for You”/ “Juntos, Trabajando para Ti” that was adapted nationwide• Produced community events and station participation on local parades and festivals• Oversaw daily TV magazine that increased sales to close to $1M• Established and translated consumer insights into market needs that inform content, product development, and brandcommunication

Miami, Florida, Us

Achieved #1 status in the New York Area for promotions for the Luis Jimenez show, ranking above English-speaking stations• Oversaw parade participation, remote broadcasts, and sales activations throughout New York• Directed 30+ staff members across multiple bilingual radio stations• Wrote and produced scripts for radio and television promos in English and Spanish• Produced marketing campaigns for new show launches• Facilitated concerts at major venues (MSG and Nassau Coliseum) as well as private concerts and garnered advertising• Partnered with major NY sports teams to conduct joint promotional campaigns, and broadcast play-by-play games• Innovated unique promotions at sporting events and concerts to increase audience engagement, also produced digital cash contests

Miami, Florida, Us

• Programmed all on-air and digital online content and coordinated integration between radio and TV• Led two successful format changes and signal upgrades• Grew ratings 63% following the launch of new shows on 92.7 La Que Buena

Planned all local promotions for the #1 Hispanic AM radio program in the nation• Produced the first sold out Reggaeton concert at Madison Square Garden including contract negotiations and event coordination• Wrote and produced TV spots, drafted legal rules for contests and promotions, and increased brand awareness and ratings• Coordinated community service involvement with charities raising more than $650K in 2008• Negotiated talent endorsements, executed signature events, live broadcasts, sponsored town halls, parades, festivals, and talentappearances

Miami, Florida, Us

Planned all local promotions for the #1 Hispanic AM radio program in the nation• Produced the first sold out Reggaeton concert at Madison Square Garden including contract negotiations and event coordination• Wrote and produced TV spots, drafted legal rules for contests and promotions, and increased brand awareness and ratings• Coordinated community service involvement with charities raising more than $650K in 2008• Negotiated talent endorsements, executed signature events, live broadcasts, sponsored town halls, parades, festivals, and talentappearances

Miami, Florida, Us

Booked guests for live cut-ins for a national program seen in more than 100 countries• Surpassed CBS’ Early Show ratings in the #1 market on several occasions

Miami, Florida, Us

Master Of Business Administration - Mba, Broadcast Journalism

Certified Of Project Management, Project Management

Advanced Studies, Tv And Radio Production

Radio And Television Broadcasting Technology/Technician