Luisa Ocampo Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

Barcelona, Cataluña, España

Project management for developing a premium shoe brand for the European market, involving market research, benchmarking competitor brands, analyzing suppliers, and manufacturing companies.

Cali

Project Management for Marketing and Sales• Monitoring and optimization of the Business plan• Development and implementation of the annual marketing plan• Overseeing the brand's e-commerce management• Conceptualization and execution of collection launch campaigns• Planning and execution of content strategies for social media channels and email marketing.• Definition, analysis, and optimization of digital marketing campaigns on Meta Ads and Google Ads to achieve the budgeted ROI.• Leading a multidisciplinary team of 10 individuals and managing the digital advertising agency, community manager, PR, and Webmaster.Product Development and Purchasing• Conceptualization of collections with the product development team.• Defining the product portfolio for each season with the purchasing team.• Supervising purchasing and stock projections presented by the demand team.• Analyzing collection performance to establish inventory control strategies.• Monitoring product prices and margins to achieve set objectives.• Supervice supplier performanceAchievements• Development of a portfolio rationalization strategy and price adjustment, increasing sales by 28% and profitability by 10%.• Management and launch of the brand's e-commerce platform.• Definition and execution of e-commerce strategies such as targeted digital advertising, promotions, and email marketing, resulting in a sales increase of over 165% in the past two years.• Implementation of a loyalty system; Leal Points, which increased database registrations by 30% through retargeting strategies that boosted purchase frequency.• Implementation of the Friedman method, formalizing management indicators for in-store advisors regarding average ticket, units per invoice, and average price.

Cali

• Developed and implemented the marketing plan.• Led a team of 5 people and diverse agencies to manage the brand operations, including a designer, e-commerce coordinator, advertising and PR agencies and community manager.• Developed and managed B2B clients and brand corners in independent stores• Developed the sales budget as well as appointed profitability targets to reach equilibrium point for each point of sale.• Established a monthly budget for the brand’s marketing plan.• Developed portfolio strategies based on quantitative data and customer feedback, resulting in a more efficient product offering and improved sales performance. • Worked directly with footwear manufacturing factories, overseeing procurement and ensuring timely product delivery to retail outlets.• Developed content strategies that generated an increase of 30% in social media followers.• Defined a new incentives and rewards program for category leaders which increased sales by 15%.• Reorganized team roles leading to a more efficient operation reducing costs by 12%.

Paris

• Social media community manager, Facebook and Instagram creating content strategies.• Developed and implemented acquisition and conversion strategies for the Spanish market website.• Led Spanish market analysis for the company’s expansion to that country.

Paris

Conducted research on brand co-creation, defined the value it can bring to Landor's current business and recommended strategies for future opportunities.

Cali

• Collaborated closely with the design team to develop collections and product specifications.• Managed product procurement and supplier relationships in collaboration with the design department.• Proposed and oversaw discounts and promotions for products.• Allocated necessary stock to various points of sale nationwide.• Tracked performance indicators for product references.• Conducted qualitative analysis of product performance using both data and feedback from stores.• Proposed and led the brand’s rebranding project, changing its image, communication, and content strategies.• Developed promotional strategies which resulted in the reduction of obsolete inventories by 20%.• Established monthly sales and purchasing budgets for each point of sale.• Executed the brand's marketing plan.• Developed and implemented the store display manual.• Led the creation of Simeon's digital ecosystem.• Built a network of finished product suppliers and implemented efficient operational methodologies for the area.

Bogotá

• Developed and executed Trade Marketing and Brand activities• Managed a distribution of 60% within the points of sale I visited.• Achieved portfolio exclusivity in 40% of the points of sale visited, increasing visibility by 50%.• Designed an exhibition case used as a model to develop cases for more than 50 points of sale.

Bogotá

• Assured compliance of Price strategies, products availability and new product launches.• Increased sales by 40% through the identification of new customers, establishing alliances and implementingpromotional events.• Achieved exclusive contracts with 10 key clients for the Company.

Cali

• Developed a marketing research of pharmaceutical portfolios in other countries.• Coordinated the development of brand ads for massive media, as well as INVIMA approvals.• Analyzed communication indicators to improve performance within media channels.

Master In Marketing And Creativity ( London - Paris ), Marketing

Core Subjects : Creativity marketing, Branding and creation of value, Product and sales management

International Marketing And Advertising, Marketing

Core Subjects: International Marketing, Advertising, Marketing research

Business Administration, Business

Core Subjects: Entrepreneurship, Business management, Finance.