Luisa Ocampo Email & Phone Number

Barcelona, CT, ES

Barcelona, Cataluña, España

Barcelona, Cataluña, España

Project management for developing a premium shoe brand for the European market, involving market research, benchmarking competitor brands, analyzing suppliers, and manufacturing companies.

Cali

• Project Management for Marketing and Sales
• Monitoring and optimization of the Business plan
• Development and implementation of the annual marketing plan
• Overseeing the brand's e-commerce management
• Conceptualization and execution of collection launch campaigns
• Planning and execution of content strategies for social media channels and email marketing.

Cali

• Developed and implemented the marketing plan.
• Led a team of 5 people and diverse agencies to manage the brand operations, including a designer, e-commerce coordinator, advertising and PR agencies and community manager.
• Developed and managed B2B clients and brand corners in independent stores
• Developed the sales budget as well as appointed profitability targets to reach equilibrium point for each point of sale.
• Established a monthly budget for the brand’s marketing plan.
• Developed portfolio strategies based on quantitative data and customer feedback, resulting in a more efficient product offering and improved sales performance.

Paris

• Social media community manager, Facebook and Instagram creating content strategies.
• Developed and implemented acquisition and conversion strategies for the Spanish market website.
• Led Spanish market analysis for the company’s expansion to that country.

Paris

Conducted research on brand co-creation, defined the value it can bring to Landor's current business and recommended strategies for future opportunities.

Cali

• Collaborated closely with the design team to develop collections and product specifications.
• Managed product procurement and supplier relationships in collaboration with the design department.
• Proposed and oversaw discounts and promotions for products.
• Allocated necessary stock to various points of sale nationwide.
• Tracked performance indicators for product references.
• Conducted qualitative analysis of product performance using both data and feedback from stores.

Bogotá

• Developed and executed Trade Marketing and Brand activities
• Managed a distribution of 60% within the points of sale I visited.
• Achieved portfolio exclusivity in 40% of the points of sale visited, increasing visibility by 50%.
• Designed an exhibition case used as a model to develop cases for more than 50 points of sale.

Bogotá

• Assured compliance of Price strategies, products availability and new product launches.
• Increased sales by 40% through the identification of new customers, establishing alliances and implementingpromotional events.
• Achieved exclusive contracts with 10 key clients for the Company.

Cali

• Developed a marketing research of pharmaceutical portfolios in other countries.
• Coordinated the development of brand ads for massive media, as well as INVIMA approvals.
• Analyzed communication indicators to improve performance within media channels.

Master In Marketing And Creativity ( London - Paris ), Marketing

Core Subjects : Creativity marketing, Branding and creation of value, Product and sales management

International Marketing And Advertising, Marketing

Core Subjects: International Marketing, Advertising, Marketing research

Business Administration, Business

Core Subjects: Entrepreneurship, Business management, Finance.