Luisa Pascoareli Email & Phone Number

Brazil

São Paulo, Brasil

• Devising and implementing comprehensive public relations initiatives, encompassing strategic planning and meticulous execution of campaigns tailored to diverse healthcare sectors, from groundbreaking product launches to fostering robust relationships with the press.• Crafting compelling content tailored to healthcare audiences, spanning press releases, thought-provoking articles, and meticulously researched materials that underscore industry advancements and address pertinent health topics.• Proficiently translating and adapting complex scientific content into accessible, engaging formats suitable for diverse audiences, ensuring clarity and accuracy in conveying vital health information.• Orchestrating seamless distribution of content to targeted media outlets, leveraging established networks, and employing sophisticated media monitoring techniques to track campaign impact and refine strategies.• Spearheading the development of persuasive proposals that showcase innovative approaches and strategic insights, positioning healthcare clients for success in competitive markets.• Exercising adept team leadership skills to inspire, guide, and empower collaborators, fostering a cohesive and high-performing work environment conducive to achieving collective goals.• Facilitating productive interactions between journalists and healthcare professionals, orchestrating insightful interviews that amplify expert perspectives and enhance public understanding of complex medical issues. Clients: Mayo Clinic, Medscape, Biogen

São Paulo Area, Brazil

• I oversaw the coordination of translation projects and cultural adaptation of content, collaborating closely with linguist teams who possessed expertise in various subjects and technology teams responsible for e-learning platforms, websites, and applications. Our services catered to a diverse clientele, including esteemed brands such as Sherwin Williams, TOM's Shoes, Fossil, Medrio, Macy's, and Weber Shandwick.• In addition to managing the translation process, I ensured the delivery of high-quality, culturally appropriate content aligned with each client's specific communication guidelines and brand expressions. This involved meticulous coordination with clients to guarantee that our translations accurately reflected their company ethos and messaging standards.

São Paulo Area, Brazil

• I spearheaded the development of compelling content tailored specifically for our client's Loyalty program platform, effectively catering to the needs of the sales team. • Coordinated the translation process of existing content from Spanish to Portuguese, a strategic move aimed at enhancing engagement among teams operating in Colombia and Venezuela. This initiative not only facilitated seamless communication but also contributed significantly to boosting user engagement levels within these regions.

São Paulo Area, Brazil

• Spearheaded comprehensive public relations initiatives for the renowned Barceló Bávaro Beach Resort, devising and executing strategic campaigns to enhance brand visibility and reputation. Leveraged innovative tactics such as forging strategic partnerships with prominent digital influencers, orchestrating captivating press trips, and curating engaging social media content to drive audience engagement and loyalty.• Demonstrated proficiency in content creation across various platforms, crafting compelling narratives and visuals tailored to target audiences. Produced captivating blog posts, informative newsletters, and engaging multimedia content for internal agency channels, fostering a culture of communication and collaboration.• Drove content creation efforts for internal communication channels at Mackenzie University, delivering impactful messaging and informative materials to students, faculty, and staff. Leveraged creativity and effective storytelling to effectively convey key information and promote institutional initiatives.• Played a pivotal role in the collaborative efforts with the digital marketing team on the "Meu Futuro Campeão" campaign by GSK. Contributed strategic insights and creative ideas to campaign development, ensuring alignment with organizational goals and objectives. Implemented coordinated strategies to maximize campaign reach and impact, resulting in enhanced brand awareness and engagement within the target audience.

Sydney Area, Australia

• I offered comprehensive customer support services tailored specifically to the needs of international students. This encompassed providing guidance and assistance with various aspects of their academic journey, including navigating administrative processes, resolving queries related to coursework and enrollment, and offering cultural adaptation support. • By leveraging my multilingual skills and cultural sensitivity, I ensured effective communication and understanding, fostering a welcoming and inclusive environment for students from diverse backgrounds. • I actively sought feedback from students to continuously improve the support services provided and address any emerging needs or challenges they encountered during their educational experience.

São Paulo Area, Brazil

• Led the on-site team at Insper, an esteemed educational institution, collaborating closely with the internal marketing department to devise and execute dynamic public relations strategies.• Spearheaded the promotion of diverse initiatives including scholarship programs, courses, strategic partnerships, cutting-edge research endeavors, and innovative projects through targeted media channels. • Acted as a pivotal liaison, orchestrating interviews between journalists and senior executives at Insper to ensure effective communication of institutional objectives and achievements. • Oversaw the seamless execution of various events and lectures, providing invaluable support in logistical coordination and ensuring exceptional attendee experiences. • Played a central role in managing content creation and dissemination for the Insper Public Policy Blog and the REAP (Applied Economics Network) website, contributing to thought leadership and knowledge dissemination in relevant fields. • Championed content development initiatives for the Sivis Institute, focusing on critical issues such as democracy, public transparency, and political culture, while also promoting associated projects and research endeavors. • Held responsibility for overseeing regional press offices affiliated with the Alphaville Group, fostering strategic relationships with local media outlets and ensuring consistent and positive representation of the organization's interests.

Documentary Production, Cinematography And Film/Video Production, Certificate

Post Graduations, Communications

Journalism and Public Relations

Bachelor, Economics