Luisa Pelaez Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

I have a deep passion for creating memorable and compelling brand moments – both for our customers and to champion our brand mission and culture internally. My work is focused on sophisticated design aesthetic, customer-centered communications, art and culture, the drive to tackle a variety of breakthrough design challenges, and fast-paced, high growth business environments. I lead the art direction and creation of multi-channel marketing, website, brand, and advertising assets. And I love it!Some specifics:1. Led website development projects from inception to launch, exceeding client expectations and delivering projects on time.2. Managed a team of in-house staff and independent contractors, ensuring effective collaboration and project completion.3. Developed and implemented standardized processes to streamline workflows and enhance efficiency.4. Trained new team members on website development techniques, client communication, and project management.5. Provided digital marketing services including email marketing, SEO, and cross-channel strategy development.6. Spearheaded the creation of comprehensive systems from scratch to standardize processes and streamline operations across various departments.7. Provided guidance and mentorship to team members, assisting them in overcoming challenges and achieving their goals.8. Met with clients to understand their goals and requirements, creating tailored plans accordingly.

Orlando, Florida Area

I build relationships with new clients and manage relationships with existing ones. I am constantly extending my product knowledge and understanding of people-based digital marketing industry trends staying up to date on the latest developments. I communicate this knowledge to clients and prospects, understanding their individual needs, and recommending products and services that maximize value. Some of the things I do include:- Developing, optimizing and managing digital marketing campaigns collaboratively for clients, effectively driving brand awareness, engagement and traffic - Assessing clients' needs, KPIs, and marketing strategies to develop effective media plans that tap into new channels to optimize ROI and fuel revenue growth- Creating compelling sales materials based on our people-based marketing approach centered around the individual consumer - Creating visually impactful dashboards in Excel and Tableau for data reporting by using pivot tables and VLOOKUP- Setting up systems that streamline operations through a variety of software technologies- Using KPI’s and measurable metrics to create segmentation strategies, A/B testing of content, images and offersAs a company, we work on humanizing data by simplifying the way our products and services are delivered to the real world. We love data, but we love people more!

Orlando, Florida Area

I provided customer service support to International Regional Offices, Business Managers and their Customers, coordinated export activities with warehouses, freight forwarders, drayage companies and internal logistics department, and provided product certifications and other documents to regional offices and customers.

Orlando, Florida Area

Collaborated with a group of very talented individuals in the concept development of two entertainment venues located in Chicago, IL: Escape House Chicago and spy-themed restaurant SafeHouse Chicago

Qingdao, Shandong, China

I collaborated in the creation and establishment of a new subsidiary of the company: China Interntrip - http://www.interntrip.com. I was in charge of editing content of the website, pursuing opportunities for long-term growth, and generating new ideas to solve problems related to the development of the business. I was in charge of enhancing and developing a new employee English Learning program that proved to be 50% more successful than its former. I frequently participated in project market research, negotiations, and panel discussions on private equity.

Orlando, Florida Area

I marketed Hands on Orlando through Social Media platforms by creating campaigns focusing on the development of the brand and increasing market reach by 20%. The main platforms used were Facebook and Twitter. I worked closely with the founder and CEO of the organization collaborating with the planning and execution of events as a project leader managing between 10 to 25 people per event. Success was measured by the smiles on people's faces after our work was done.

Winter Park, Florida

Accounting, Statistics, and Macro/Micro Economics

International Business, International Business, Magna Cum Laude

Activities and Societies: Study Abroad Program in Shanghai, China Fall'13 | Beta Gamma Sigma | National Society of Collegiate Scholars |.

Mandarin Chinese Language Studies

Activities and Societies: Tai Chi | Calligraphy"Why did you go to China?", I get this question more often than I would like... I get it....