Luisa Piechnik Email & Phone Number

State Of Paraná, Brazil

Curitiba

Actively shaping brand impact within the Arco group by creating and executing strategies to make brands more relevant, visible, and respected.As part of this mission, I was responsible for the conceptualization of the visual identity of the "Educar para Transformar" Campaign, a marketing plan focused on student recruitment and retention, currently available to over 1,100 schools in Brazil, totaling 290,000 students. This campaign encompasses a variety of physical and digital products designed to support school administrators in their advertising initiatives.I plan and carry out initiatives to strengthen how our brands are seen in the market and by customers. This includes events both online and in person, meaningful advertising campaigns, and creating valuable materials.I also provide technical support for creating digital and physical materials, including larger formats.I improve the company's internal processes to make our work smoother and our files better organized.

Curitiba, Paraná, Brasil

As the creative force behind shaping the visual identity of the 'Sou Criança' educational collection, I've guided its design for implementation in 594 schools across Brazil, serving a student body of 37,728. This comprehensive collection comprises foundational textbooks, interactive classroom posters, alphabet and numeral aids, and versatile assembly materials.I've extended my expertise to graphic projects tailored to Elementary Education, targeting reading enhancement and text production skills for approximately 140,000 students.Designing templates and InDesign actions, I've empowered a team of 15 to streamline the design process for educational materials, resulting in greater efficiency and consistency.My role extends beyond design as I lead training sessions for the Visual Production team and colleagues across the organization. This includes honing technical skills in Adobe software and refining editorial workflows.Adeptly overseeing the finalization of print-ready files, I also ensure the seamless collaboration with our 5 printing partners through meticulous review of both physical and virtual prototypes.

Curitiba, Paraná, Brasil

Responsible for conceptualizing, creating, and developing graphic projects for educational materials and products.I design InDesign templates utilized by a 15-member team, streamlining the layout process for educational materials.Championing skill development, I deliver training sessions for the Visual Production team and colleagues, encompassing technical proficiency in Adobe software and editorial production workflows.I oversee the finalization of print-ready files, ensuring seamless collaboration with our 5 printing partners through meticulous review of both physical and virtual prototypes.

Curitiba, Paraná, Brasil

In this role, I take charge of material layout, graphic project development, and the creation of educational products. Additionally, I actively facilitate training sessions for both our team and colleagues.

Curitiba, Paraná, Brasil

Responsible for educational material layout and the creation of promotional graphic pieces, as well as co-creating graphic projects and facilitating training sessions for the team and colleagues.

Curitiba, Paraná, Brasil

Responsible for the layout of educational materials and the creation of promotional graphic pieces.

Curitiba, Paraná, Brasil

Intern in the Visual Production team of the company, assisting with layouts and creating promotional graphic materials.

Curitiba, Paraná, Brasil

I envisioned and established the Marré Deci project: an e-commerce platform dedicated to children's products, aiming to challenge stereotypes.As the Design Manager, I led the visual direction for the company across both physical and digital channels. I created artwork for clothing patterns, utilizing techniques such as screen printing, digital printing, and sublimation.My role included a deep understanding of garment production processes, from fabric acquisition and pattern cutting to printing, sewing, quality control, and sales management.Marré Deci garnered media attention, being featured in articles by Vanessa Brollo for Revista Partiu Plano B and on CBN News. It was also mentioned in an article in Revista Crescer and cited in André Carvalhal's book, "Moda com Propósito" (Fashion with Purpose). We were also interviewed on a TV entrepreneurship program.

Nova York, Nova York, Estados Unidos

As a Graphic Design Intern, I created compelling graphic assets for the online store and social media platforms. I effectively coordinated, produced, and conducted photoshoots with models to create a comprehensive lookbook for the store. My responsibilities extended to post-production of images, enhancing their visual appeal for use in promotional materials and the website.Additionally, I undertook the role of product photographer for items featured on the website and various platforms including Amazon, Instagram, and Facebook. This experience has honed my skills in visual storytelling and enhancing brand aesthetics across diverse digital mediums.

Curitiba, Paraná, Brasil

During my internship as a Graphic Design Intern, I played a pivotal role in the layout of legal books. This experience not only allowed me to contribute to the visual aspects but also served as a valuable opportunity to refine my time management and organizational skills. This hands-on involvement contributed to enhancing my abilities as a design professional and equipped me with practical insights into effective project execution.

Curitiba, Paraná, Brasil

As a dedicated member of the student team behind the Design Junior Enterprise at Federal Technological University of Paraná, I co-coordinated dynamic graphic design and product design projects. My role entailed active engagement in client meetings to comprehensively grasp their needs and project objectives. Through collaborative discussions, I ensured the alignment of our design solutions with their goals, fostering a rich learning environment. This experience enriched my skillset in project management, client interactions, and the practical application of design principles.

Master Em Branding, Branding

Pós-Graduação Lato Sensu - Mba, Digital Marketing

Activities and Societies: Digital Marketing Digital Marketing Strategies Strategic Brand Management and Perception Listening to the Voice.

Bachelor'S Degree, Graphic Design

Activities and Societies: Estagiária na Estalo Design - Empresa Júnior de Design da UTFPRThesis Project: Designing Sustainable Packaging.

Graphic Design

Activities and Societies: Drawing I: Form and Space ILLU Materials and Techniques Watercolor for the Illustrator Introduction.