Luisa Porso

Luisa Porso Email and Phone Number

CMO at Parkingmycar @ ParkingMyCar
Luisa Porso's Location
Rome, Latium, Italy, Italy
Luisa Porso's Contact Details

Luisa Porso personal email

n/a
About Luisa Porso

Over 10 years experience in Mobile Marketing and Advertising and developing and managing customer acquisition strategy for mobile services (Subscription services and web and native apps). Main competencies:- Management of advertising campaigns - Deal with mobile and affiliation adnetwork to acquire customers for internal and external services. - Scenario, Market and Competition Analysis- Mobile Product Development (premium and Freemium), from creation to launch- Mobile Product’s Performances Monitoring- Strong interpersonal skills ( Relationship building)- Negotiation skills- Ability to work autonomously and proactively, with high level of energy and motivationSpecialties: - Mobile and web advertising- Affiliation and Performance Marketing- Site behavioural analysis- Mobile and web analytics- CPA,CPC, CPM, CPI/CPD; CPL Campaings- Multi Channel Marketing

Luisa Porso's Current Company Details
ParkingMyCar

Parkingmycar

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CMO at Parkingmycar
Luisa Porso Work Experience Details
  • Parkingmycar
    Chief Marketing Officer
    Parkingmycar May 2023 - Present
    Perugia, Umbria, It
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  • Cookies Digital
    Head Ppc
    Cookies Digital Mar 2020 - May 2023
    Rome, Latium, It
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  • 0100Mobile
    Co-Founder
    0100Mobile Oct 2017 - Mar 2020
    Roma, Roma, It
    0100Mobile is a media agency focused on digital marketing. Our team has a huge experience in Mobile Marketing, from campaign set-up to delivery and optimization. We develop marketing and advertising strategies to acquire new customers and support your business with a performance based approach.
    View
  • Neomobile
    Mobile & Affiliation Advertising Director
    Neomobile Feb 2012 - Sep 2017
    ▪ Management and coordination of different Countries (Europe, LATAM and India) in customers‘ acquisition activities through mobile & affiliation networks; ▪ Develop a strategic worldwide network enabling the cultivation of profound relationships between the company and new media owners . Deal with suppliers, mainly mobile global adnetworks (such as Admob, Inmobi, Google, Yahoo, Microsoft, Facebook) but also with local online media players. Manage relationships with affiliation networks and mobile site or application owners that want to monetize their inventories. Manage mainly performance based campaigns (CPA, CPI/CPD AND CPC) but also CPM ones.▪ Allocate countries’ budget in the best performing media, thanks to the daily and monthly reports done to understand CPA, ARPU and CLV. ▪ Support the implementation of Marketing strategy to increase lead generation, including the optimization of site experience.▪ Develop advertising campaigns for internal services (mobile entertainment and gambling) and applications (dating; utility; game; social) but also for external clients.▪ Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns.
  • Neomobile S.P.A.
    Mobile Media Director
    Neomobile S.P.A. Oct 2009 - Jan 2011
  • Neomobile S.P.A.
    International Mobile Marketing Manager
    Neomobile S.P.A. Nov 2007 - Oct 2009
  • Neomobile S.P.A.
    Project And Media Strategy Coordinator
    Neomobile S.P.A. 2007 - 2008
  • Zero9
    Product Manager
    Zero9 Jun 2007 - Nov 2007
  • Sony Computer Entertainment Italia
    Marketing Stageur
    Sony Computer Entertainment Italia 2006 - 2007

Luisa Porso Skills

Mobile Marketing Mobile Advertising Mobile Devices Online Advertising Digital Marketing Marketing Web Analytics Ppc Advertising Management Multi Channel Marketing Mobile Communications Mobile Internet Competitive Analysis Mobile Content Customer Acquisition

Luisa Porso Education Details

  • Sapienza Università Di Roma
    Sapienza Università Di Roma
    Marketing And Communication

Frequently Asked Questions about Luisa Porso

What company does Luisa Porso work for?

Luisa Porso works for Parkingmycar

What is Luisa Porso's role at the current company?

Luisa Porso's current role is CMO at Parkingmycar.

What is Luisa Porso's email address?

Luisa Porso's email address is lu****@****digital

What schools did Luisa Porso attend?

Luisa Porso attended Sapienza Università Di Roma.

What skills is Luisa Porso known for?

Luisa Porso has skills like Mobile Marketing, Mobile Advertising, Mobile Devices, Online Advertising, Digital Marketing, Marketing, Web Analytics, Ppc, Advertising, Management, Multi Channel Marketing, Mobile Communications.

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