Mantain and plan the company's goals regarding e-business development both in hardware and Electronic Software Delivery. - Manage all the Market Places and Official Stores within them. Such as, Mercado Libre, Amazon, Liverpool, Claroshop, Rappi, Linio.- Manage our E-Store for Bitdefender, www.bitdefender.lat - Develop and Supervise the execution of digital marketing plans by a third party agency. - Manage the organizational changes needed to reach our goals. - Identify potential business partners and negotiate agreements. - Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance

Managing Videogames and HardwareMarket analysis for clients and brands prospection-Develop business insights and plans based on such analysisCreate and execute business plans Lobbying with game publishers and retailers to launch software distribution on the ESD portal Overseeing product launch detailsNegotiating marketing support, Pre-orders, Launch Events, BTL marketing efforts.Managing existing inventories in various retailers Life Cycle managementPrice protections, promotions, nightly salesProduct rotationSalesClient prospectionPresenting new products to potential customersNegotiating commercial conditionsTraining clients salesforceManage marketing funds from brand to retail Successfully introduced consumer brands (such as Parrot, Jabra, Asus) to mexican retailers like Liverpool, Best Buy, Office Depot, Sam's, Palacio de Hierro etc.

Launching a new Events VenueMain Activities:● Selecting suppliers and caterers● Negotiate costs● Analyse business environment to establish a competitive pricing strategy● Set Revenue and Margin goals● Create Operating Manuals

Managing the video games line (hardware, software & accessories) life cycle.Annual BudgetWorking with all departments to develop and implement a go-to-market plan.Negotiating prices and contracts with studios/distributors.Forecasting upcoming demand.Stocks and Obsoletes ControlAnalyzing potential partner relationships for the product.Sellout analysis P&L ControlDeveloping and implementing Sales Plan In-Store LayoutNegotiation and approval of ATL/BTL marketing campaigns- POP- Digital Campaigns- Radio and TV campaigns- Sales team training

- Planning and selection of titles to sell and/or rent in over 300 stores across the country.- Working out pre-sale plans. - Continuously analyze and adjust prices/costs of used games according to market demand.- Managing replenishment plans for stock levels. - Meeting suppliers and negotiating terms.- Attending trade fairs.- Mentoring junior staff.- Orchestrating successful product launches- Analyzing consumer buying patterns and predicting future trends.

Video Games title selection for purchase, Allocation of product, Activity analysis, Establish a pricing strategy for used games.

Video Games pricing based on demand analysis by sku.