Master in marketing and Bachelor in Business Management with a great experience in the Marketing field. I've been fortunate enough to develop my career in the marketing area of different companies, mostly in the lighting business. I've been responsible for the marketing and brand positioning strategies, as well as the research, branding, PoS, promotion, media, and BTL strategies. During this time, I've improved the PoS and display processes, I've reduced costs, increased efficiency reconstructed and reimagined the brands I've worked on and, in general, worked to get better results year by year. I like to think I'm helping change the world one crazy idea at a time.