Luis A. Rizo Email & Phone Number

México

Tijuana, Baja California, México

Managed the assigned territory, offering support and technical guidance to dealers, applicators, and clients. Concentrated on prospecting, specification, and addressing waterproofing and construction requirements comprehensively. Maintained relationships with key accounts and developed new channels, ensuring adherence to sales and profitability metrics through a strategic product mix, thus fostering sustainable brand expansion in the region.Achievements:- Realized a 37% increase in revenue by the end of 2022.- Enhanced the gross margin of billing in the territory by 11%, achieving 42% during my stay in the company.

Hermosillo Y Alrededores, México

Tasked with prospecting, consulting, training, and promoting brand products, I implemented sales strategies adhering to established standards and processes, guaranteeing high-quality sales and customer service.Achievements:- Achieved a Top 10 national sales ranking by selling 40 trucks at retail price in 2018.- Generated over 41 million pesos in revenue for Isuzu Sonora in 2018.

Chihuahua, Sonora Y Baja California, México

Tasked with prospecting and developing new dealers, as well as broadening the distribution network across Chihuahua, Sonora, and Baja California. Supported and followed up with sales teams by providing advice, prospecting, end-user support, training, tool and promotion implementation, and procedure management. Achievements:- Expanded market share in Baja California and Chihuahua by adding three new dealers.- Launched a loyalty program and special accounts, leading to a 6.5% increase and a 9.9% market share with 7,000 units sold in Baja California.- Realized a 4.5% growth in Chihuahua, attaining a 12% market share with close to 10,000 units sold by the end of 2015.

Sonora, México

I managed, negotiated, and provided advice for the dealers’ network across various channels, including franchises, tire specialists, automotive dealerships, clubs, self-service, and department stores. Additionally, I oversaw and trained sales staff at retail locations in Sonora for the replacement market.Achievements:- Enhanced brand visibility by opening 14 new outlets across different channels, totaling 45 retail stores in Sonora.- Executed regional promotions that led to a 6% increase in growth and a 28% market share with 115,000 units sold annually.- In 2012, I coordinated the introduction of a new product range in the Pacific region, optimizing the portfolio to eight product lines, increasing its market share by 10%, reaching 85% of the market in its category.

Zapopan Y Alrededores, México

Responsible for prospecting and advertising at events within the agency's area of influence; providing consultancy, guidance, and finalizing sales, as well as offering follow-up and after-sales service.

Michoacan

Administration, advice and service of a client portfolio, being responsible for the introduction and offering of new products, the negotiation and debt recovery, as well as the monitoring and generation of market-based information.

Zamora Y Alrededores, México

General administration of a distribution hub encompasses responsibilities such as product sourcing, customer supply, management and staff scheduling, budget administration, process implementation and monitoring, and providing service to both internal and external customers.

B.D. In Industrial Engineering, Industrial Engineering

Activities and Societies: Student Representative at the Industrial Engineering Career Council and Student Representative at the University.

Consultive Sales Workshop, Commercial, 8 Hrs.