Luísa Silva

Luísa Silva Email and Phone Number

Head of Marketing and Business Development - USA and Canada @ Kaizen Institute Western Europe
United States
Luísa Silva's Location
Vila Nova de Famalicão, Braga, Portugal, Portugal
About Luísa Silva

I’m passionate about building impactful marketing strategies that connect brands with people and drive growth. At Kaizen Institute, I focus on clear communication, digital strategy, and B2B relationships across the USA and Canada. My previous role at Salsa Jeans gave me hands-on experience in PR, brand campaigns, and influencer marketing across international markets. I enjoy blending data-driven insights with creativity to make every project meaningful but effective, and I'm excited about making a real impact through thoughtful, strategic marketing.

Luísa Silva's Current Company Details
Kaizen Institute Western Europe

Kaizen Institute Western Europe

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Head of Marketing and Business Development - USA and Canada
United States
Employees:
176
Luísa Silva Work Experience Details
  • Kaizen Institute Western Europe
    Head Of Marketing And Business Development - Usa And Canada
    Kaizen Institute Western Europe
    United States
  • Kaizen Institute Western Europe
    Head Of Marketing & Business Development - Usa & Canada
    Kaizen Institute Western Europe Apr 2024 - Present
    - Definition and implementation of the Marketing Plan - Project management of online events and communication- Suppliers’ scouting and management- Monitoring and assistance in the execution of promotional content- Management of external channels (website + social media) ensuring alignment with the brand strategy and guaranteeing content with the help of other teams- Monitoring of performance indicators (website + social media)- Database Management- B2B Marketing Management
  • Salsa
    Brand And Communication Specialist - Portugal, France And Middle East
    Salsa Dec 2022 - Mar 2024
    - Definition and application of the brand's communication strategy for the following markets: Portugal, France and the Middle East.- Accompanying the PR agencies and partners to ensure the brand is communicated in those markets.- Preparation and execution of brand campaigns and events.- Working closely with other teams like: visual merchandising, product team, digital and trade marketing.
  • Salsa
    Communication And P.R. Specialist
    Salsa Mar 2022 - Dec 2022
    - Monitoring the PR agencies to ensure the brand communication in the following markets: Portugal, Spain and France.- Responsible for PR actions, such as execution of brand activations, projets and special events.- Development and monitoring of the Influence Marketing strategy of the brand
  • Salsa
    Communication & P.R. Trainee
    Salsa Sep 2021 - Feb 2022
    - Assisting in PR actions, such as execution of brand activations and special events.- Assisting and accompanying PR agencies, in the execution of Press Releases and organic seedings.- Management and monitoring of content contracted with influencers.
  • Groove Spot
    Dance Teacher
    Groove Spot Sep 2019 - Sep 2022
  • Dott
    Campus Ambassador
    Dott Sep 2020 - Jun 2021

Luísa Silva Education Details

Frequently Asked Questions about Luísa Silva

What company does Luísa Silva work for?

Luísa Silva works for Kaizen Institute Western Europe

What is Luísa Silva's role at the current company?

Luísa Silva's current role is Head of Marketing and Business Development - USA and Canada.

What schools did Luísa Silva attend?

Luísa Silva attended Escola De Economia E Gestão - Universidade Do Minho, Escola De Economia E Gestão - Universidade Do Minho.

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