- Responsible for the Digital Marketing strategy for Via Verde Products- Responsible for the coordination of Own media (e-mail mktg, social media, web site, app etc) and Paid digital Media campaigns of Via Verde Ecosystem with a strong focus on planning and stakeholder management (product managers, agencies and communication department)- Responsible for managing the outsourcing agencies - Responsible for the overall governance of the Digital department including campaign planning, backlog management and alignment with all the stakeholders that interact with the department

- Responsible for marketing & communication strategy with a strong focus on Digital- Coordinate cross functional teams: Digital (namely CRM, Performance Mktg and Community management), Brand Activation, OHH and PR- Direct contact with outsourcing agencies- Coordinate Costumer Support mainly trough Social Media- Align the marketing strategy with other franchisees and the HQ, creating synergies between the different countries - Leading and implementing the re-branding of the DriveNow brand in Portugal in cooperation with the other countries- Monitoring budgetary trends- Identifying, initiating and controlling new opportunities to improve customer experience

Product Manager of new payment methods for the Public Transportation Sector (app based)- Definition, implementation and management of the Proof of Concept for innovative products- Testing new apps with real costumers, analyze costumers feedback to improve the service and monitor main KPI to decide the go/no go of the project.- Stakeholders management (mainly public transportation entities)- Managing cross-functional teams, both external and internal to the company using agile approach- Commercial launch of the new product at Fertagus (Grupo Barraqueiro)- Responsible for the product development, managing new features entrance and prioritizing a backlog into a roadmap- Responsible for the definition, testing and approval of new releases- Commercial prospecting to raise new operators- KPI analysis and report

- Market Segmentation & Targeting- Planning and implementation of marketing projects (operational & communications)- New Product Development for B2C and B2B clients - Market Research & Benchmarking - Control & marketing management tools