At the helm of LEA Sourcing, my role as General Manager pivots on driving operational excellence and fostering innovation in Manufacturing and Design. My leadership has been instrumental in managing crucial industry relationships and ensuring compliance across production facilities, while overseeing the development of diverse product styles that resonate with client visions.Our team's collaborative efforts have propelled significant business growth, such as facilitating a $10 million venture with renowned brands like QuikSilver and Billabong. These strategic partnerships, cultivated through my fluency in English, Spanish, and French, embody our commitment to agility and responsiveness in an ever-evolving market landscape.
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General ManagerLea SourcingVenezuela -
General ManagerLea Sourcing Jan 2021 - PresentCaracas-New York CitySupply Chain Management built for agility and innovation US Operation: (Operations Manager)• Managed the relationship with third party manufacturer in Mexico. Latest capacity production of 500,000 thousand units per month• Assured that all factories and mills met social compliance requirements (BV audits, CT-PAT, etc.)• Assisted on product development process of 20 different styles, combining client designer’s ideas with factories capabilities• Worked along… Show more Supply Chain Management built for agility and innovation US Operation: (Operations Manager)• Managed the relationship with third party manufacturer in Mexico. Latest capacity production of 500,000 thousand units per month• Assured that all factories and mills met social compliance requirements (BV audits, CT-PAT, etc.)• Assisted on product development process of 20 different styles, combining client designer’s ideas with factories capabilities• Worked along compression category and swimwear for QuikSilver and Billabong representing a business of USD 10 MM for the first year and projected sales of USD 20 MM• Worked along Tommy Hilfiger Uniforms at Global Brand Group, in Product Development and factory planning representing a busines of USD 2 MM for the first year• Managed financing planning, sales forecast and factoring Venezuela Operations: (General Manager)• Spearheaded strategy for new Business Model • Supervised 8 direct and 90 indirect reports• Oversea Sales Department within the entire sales cycle: Lead creation to closure, then post sales account management• Developed supply chain strategy based on clients’ needs (Venezuela, Colombia, or Asia) • Planned manufacturers lead times with clients’ needs.• Oversea daily operations while coaching team members on proper execution of company standards• Reduced 20% product cost while working with factories overseas (including freights and duty), increasing quality and lead times. Assured social compliance (Worldwide Certificates)• Lead Product design, patterns, and graphic design• Managed the relationship with third party manufacturer in Mexico. Latest capacity production of 500,000 thousand units per month Show less -
Licensing SpecialistBig Hands Licensing Mar 2024 - PresentCaracas, Federal District, Venezuela- Negotiated and executed a portfolio of licensing agreements with global brands- Developed and implemented a comprehensive licensing strategy, aligning with the company's long-term business objectives- Monitored and enforced intellectual property rights to protect the company's brand and assets- Identified and pursued new licensing opportunities, expanding the company's brand presence in various markets- Analyzed market trends and consumer insights to identify potential… Show more - Negotiated and executed a portfolio of licensing agreements with global brands- Developed and implemented a comprehensive licensing strategy, aligning with the company's long-term business objectives- Monitored and enforced intellectual property rights to protect the company's brand and assets- Identified and pursued new licensing opportunities, expanding the company's brand presence in various markets- Analyzed market trends and consumer insights to identify potential licensing partnerships Show less -
Independent ConsultantMomento Cafe Jan 2024 - Apr 2024United States- Working with Venezuela coffee exporter to create a GTM strategy in the US. For Amazon and Distribuitors.- Permormed strategic analysis to support sales and added value ti business operations and development.
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Executive DirectorArmuar, C.A Mar 2014 - Jan 2018Metropolitan Region Of CaracasGrew licensed business by recognizing market opportunities under difficult economic situation.• Managed product development process with licensors and design team• Identified opportunities of new trends within the baby and kid’s category• Developed, introduced, and launched within the mayors Drugstore retailers an eco-friendly/reusable diaper under the Fisher Price brand to overcome disposable diaper shortage in the country and capitalized opportunities• Negotiated new brand… Show more Grew licensed business by recognizing market opportunities under difficult economic situation.• Managed product development process with licensors and design team• Identified opportunities of new trends within the baby and kid’s category• Developed, introduced, and launched within the mayors Drugstore retailers an eco-friendly/reusable diaper under the Fisher Price brand to overcome disposable diaper shortage in the country and capitalized opportunities• Negotiated new brand deals with Cartoon Network, Mattel, American Greetings, IMPS and NedCorp• Increased Net Sales 2X in 2017 vs. 2016 representing USD 420,000 by innovating in new products and modifying business model • Managed P&L closely to increase licensed brands profitability by negotiating with new vendors to decrease costs Show less
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Licensing ManagerMattel Latin America Dec 2011 - Mar 2014Metropolitan Region Of CaracasAssociate Licensing Manager for Venezuela and Ecuador• Managed product development and design process with licensees for softline and hardline products • Managed regional developments (Latin America) within the role play category for Max Steel’s launch worldwide• Increased Ecuador business by 30% in 2012 vs. 2011 by recognizing undeveloped categories and closing new deals• Achieved growth in apparel business in Ecuador by 37%, accessories by 36%, entertainment by 120% and… Show more Associate Licensing Manager for Venezuela and Ecuador• Managed product development and design process with licensees for softline and hardline products • Managed regional developments (Latin America) within the role play category for Max Steel’s launch worldwide• Increased Ecuador business by 30% in 2012 vs. 2011 by recognizing undeveloped categories and closing new deals• Achieved growth in apparel business in Ecuador by 37%, accessories by 36%, entertainment by 120% and sporting goods by 71% vs. 2011, by innovation in new distribution channels and signing new deals• Obtained growth for the Barbie Ecuador brand in the following categories: apparel by 70%, accessories by 36%, entertainment by 64% and stationary by 5% vs. 2011. Hot Wheels brand in the following categories: accessories by 44%, sporting goods by 246% and stationary by 246% vs. 2011• Grew Venezuela health and beauty category by 67%, apparel business by 61%, toys 56% and accessories by 13% by recognizing business opportunities and closing agreements with new licensees• Expanded Venezuela Barbie business in the following categories: apparel by 101%, toys by 58% and health and beauty by 75% vs. 2011• Implemented a new royalty process for the Venezuelan market Show less -
Junior Product ManagerKimberly-Clark Jul 2008 - Sep 2010Metropolitan Region Of CaracasBrand Trade Activator (Product Manager) – Huggies Grew infant and child care brand and trade strategies creating marketing plans and analyzing profit and loss results. • Increased market share volume by 5% and value by 7% in the east of the country by developing strategic plans based on Nielsen analysis and market research key insights• Decreased costs by 25% of Low Income Consumer products by analyzing potential changes on packaging, alternative materials and working with supply… Show more Brand Trade Activator (Product Manager) – Huggies Grew infant and child care brand and trade strategies creating marketing plans and analyzing profit and loss results. • Increased market share volume by 5% and value by 7% in the east of the country by developing strategic plans based on Nielsen analysis and market research key insights• Decreased costs by 25% of Low Income Consumer products by analyzing potential changes on packaging, alternative materials and working with supply chain while maintaining quality • Improved profitability by 3% identifying price opportunities in the market without compromising volume Show less -
Project InternCemavil Apr 2007 - Sep 2007Lyon, Auvergne-Rhône-Alpes, FranceDeveloped a prototype for the first urban parking management system by leading and coordinating outsourcing companies.- Increased detection efficiency by developing and testing a logic algorithm- Improved system functionality by integrating technologies from outsourcing companies (Information System and Research and Development Sensor companies)- Coordinated project patent by informing patent agents of the system functionalities and the technology involved -
Program CoordinatorEf Education First Apr 2003 - Apr 2005Program Coordinator for “High School Year Abroad”Met and increased sales targets by developing marketing and sales strategy to attract possible costumers.- Increased sales by 150% (from 44 to 110 students) by applying different market strategies and by increasing targeting efficiency- Slashed cancellation rate by improving customer services regarding flights, visas and general advice
Luis Malave Education Details
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Business Administration And Management, General -
Gpa 3.8/5 -
Lycée Pierre D'AragonHigh School/Secondary Diplomas And Certificates -
Telecommunications Engineering -
Colegio MadisonHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Luis Malave
What company does Luis Malave work for?
Luis Malave works for Lea Sourcing
What is Luis Malave's role at the current company?
Luis Malave's current role is General Manager.
What schools did Luis Malave attend?
Luis Malave attended Hult International Business School, Hult Ashridge, Universidad Simón Bolívar, Lycée Pierre D'aragon, Insa Lyon - Institut National Des Sciences Appliquées De Lyon, Colegio Madison.
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Luis Malave
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