I am a dedicated veterinary doctor and business professional passionate about enriching animal health through natural nutrition. With over a decade of experience in veterinary medicine, animal nutrition, and business development, I focus on creating high-quality, natural products that positively impact pet well-being.My journey began while studying veterinary medicine, where I witnessed the transformative power of natural diets. This was exemplified when my partner Eduardo's dogs experienced significant health improvements after switching from commercial pet food to a tailored natural diet. This crucial experience inspired us to promote pet health through nutrition.Stepping into the unknown, Eduardo and I left Mexico to pursue our "American Dream" in Canada. We embraced the challenges of adapting to a new culture and language, working diligently to make Pure Nutrition Pet Food Ltd. a reality. Our journey included learning new trades, working in construction, and overcoming numerous difficulties to build our company.As the Managing Director of Pure Nutrition, I lead with a holistic approach, believing in the superiority of fresh and natural ingredients. I am here to share, guide, and learn with my talented team as we bring our ideas to life. Together, we aim to develop products that enhance health by utilizing food as medicine for animals.I am committed to continuous growth and lifelong learning, integrating research and collaboration across various fields of expertise. My focus is on delivering value to society through sustainable, ethical practices and eco-friendly production.In addition to my role at Pure Nutrition, I serve as a Business Development Consultant for JG Pacific Construction, where I develop systems to enhance team management and operational efficiency. My unique combination of veterinary and business skills fosters growth in a collaborative environment.I am excited to lead Pure Nutrition Pet Food on its path to becoming a recognized leader in natural pet nutrition. Guided by values of excellence, integrity, and sustainability, I am dedicated to building meaningful connections that enhance our mission and make a lasting impact on pet health and the environment.
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Managing DirectorAncestral Natural Pet Food Dec 2022 - PresentUnit #13 - Fraser Highway, Langley V4W 4W8I’m passionate about shaking up the pet nutrition industry as the Managing Director, focusing on natural, high-quality products under the "Ancestral" brand. With over a decade of expertise in Veterinary Medicine, Animal Nutrition, and Business Management, I lead strategic planning, financial performance, and product innovation.I lead and work closely with a dedicated team of professionals committed to natural innovation, sustainability, and quality. Together, we drive business strategies, build partnerships, and ensure operational excellence to deliver the highest quality products in natural pet nutrition. -
Business Development ManagerJg Pacific Construction 2018 - Sep 2024North Vancouver, British Columbia, CanadaMy journey at the Structural Concrete Company has been a dynamic journey characterized by growth, adaptability, and resilience across a range of roles and responsibilities.Starting as a Construction Laborer, I gained invaluable insights into the construction industry's foundational aspects.Transitioning to a Carpenter Helper until fulfilling the Construction Carpenter role, I honed my craft, mastering the intricacies of carpentry allowed me to refine my skills, followed by roles as Carpenter Lead Hand and Carpenter Foreman, where I exhibited leadership and project management abilities and I consistently delivered exceptional results.However, life presented me with an unexpected challenge in November 2021—a work-related accident in the industry. This incident became a turning point, testing my resilience and inspiring significant professional development.This period also marked a significant organizational restructuring, a project I had the privilege of leading. With my team, we set ambitious goals, fostering a vibrant company culture and implementing strategic plans for the new organizational structure. Our hard work resulted in industry certifications and recognition.My role as Corporate Safety Manager emphasized safety and strategic planning, shaping the company's future.In August 2023, my journey entered a new phase when the company appointed me as the Business Development Manager. -
Regional Sales RepresentativeIntegrator Of Veterinarian Drugs Pdct. 2016 - 2017Mexico City, MexicoDeveloped and communicated a best practice approach and company sales team culture that motivated team resultsIdentified each sellers strength and motivated them to reach their highest goals based on their potential and assigned right lead pipeline to each sales team memberUsed my crossfunctinal training as salesperson and veterinarian physician in order to create a peer to peer relation with clients and offer them specialized product in their area of practiceIncreased client portfolio from 0 to 450, converting them in regular customersCollaborated effectively with the marketing team to advance the marketing strategy ( strategic direction, product positioning, promotional initiatives ...etc)Positioned successfully the brand in designated areas
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VeterinarianThe Veterinarian Intermedical Clinic Jul 2015 - Oct 2016Metepec, México, MexicoConducted thorough diagnosis test and immunization, preventive medical interventions and small surgeriesMedicated animals suffering from disease, injury and infectionsAdvised owners in a clear and appropriate way about best care practice, feeding and immunizing pets leading in an increase of regular clients baseCoordinated tasks for two assistant veterinarians, giving directive for attending and procuring care to small species of animalsSupervised veterinarian doctors on prescriptions, drugs choices and product sales in the nutrition department , medical supplies and accessories
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Brand RepresentativeHar Nutrition Pet Food Oct 2015 - Apr 2016Mexico City Metropolitan AreaLead the development and implementation of a strategic plan to effectively position the brand within the animal products industry in Mexico.Coordinated and oversaw of the formulation and production process of natural ingredient-based diets, ensuring the delivery of a premium product.Assisted in marketing initiatives, fostering brand awareness and promoting products to potential customers.Supervised studies conducted to ensure the products were providing optimal health benefits to pets.Participated in industry events, communicating with pet owners and veterinarians, and educating them on the advantages of natural diets in pet health.
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Co-FounderFraga Hernandez Animal Drugs Distribution Jul 2015 - 2016Metepec, México, MexicoAttracted national and international suppliersPositioned the brand products by developing an E-commerce sale strategyEstablished annual sales plan, opened new distribution channels leading in a national coverageManaged client portfolio and negotiated termsOversaw team building, and managed team on a daily basis
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Brand Sales RepresentativeDiamonds And Diamonds Naturals 2014 - 2015Toluca De Lerdo, México, MexicoManaged the introduction of the Diamond Pet Products, working among the sales team to offer a great customer relationship.Located and developed new leading products for pet health Care and positioned the brand successfully introduced within a short period of time, and subsequently, its market position was consolidated thanks to a strategic positioning plan, resulting in regular and sustained sales in 8 monthIdentified growth opportunities within territory by creating an optimised sales mapLocalization and acquisition of 50+ new sales outletsSuccessfully offered rewards and offered promotional incentives to clients managing a 80% retentionsDelivered accurate training to the brand customers on product technical supportDelivered product presentation in front of alarge public during veterinarian’s medical conventions
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Veterinary Medicine InternCentro Medico Veterinario Toluca 2013 - 2014Metepec, México, MexicoConducted thorough diagnosis test and immunization, preventive medical interventions and small surgeriesMedicated animals suffering from disease, injury and infectionsAdvised owners in a clear and appropriate way about best care practice, feeding and immunizing pets leading in an increase of regular clients base
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Veterinary Medicine InternHospital Veterinario Valle 2012 - 2014Valle De Bravo, México, MexicoDuring my internship at a veterinary hospital, I assisted veterinarians in patient management, conducted tests, monitored vital signs, contributed to diagnostics, prescribed treatments, handled animal medications, and reviewed post-surgery and critical health cases. It was a valuable experience in the field.
Luis Baza Education Details
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Bachelor'S Degree -
Kazta ConsultoringDiploma
Frequently Asked Questions about Luis Baza
What company does Luis Baza work for?
Luis Baza works for Ancestral Natural Pet Food
What is Luis Baza's role at the current company?
Luis Baza's current role is Managing Director.
What schools did Luis Baza attend?
Luis Baza attended Universidad Autónoma Del Estado De México, Kazta Consultoring.
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Luis Fernando Baza
Lead Ratings Associate - Moody'S Investors Service / Master Degree In Applied EconomicsMexico City, Mexico1moodys.com
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