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Half marketer, half scientist. With 15+ years of dynamic experience in various roles, including Global CMO, University Professor, Digital Agency Owner, and Head of Departments, my journey has been defined by unwavering commitment. I've dedicated myself to elevating brands to excellence, igniting the curiosity of students, and crafting innovative marketing strategies.Outside my corporate responsibilities, I have the privilege of imparting knowledge as a master's degree and postgraduate teacher at IPAM Lisbon, a distinguished institution known for its expertise in marketing and management education. My teaching portfolio covers a wide array of subjects, including digital marketing, global marketing, public relations, and branding.🎓 I've backed my practical experience with a solid foundation of academic qualifications, including, in addition to my degree in advertising, the following:• Master's degree in Technologies, Communication, and Education from the Federal University of Uberlândia, Brazil• Master's in Social Media from IEBS, Spain• Bachelor in Physical Education and Sports Science (yep)• Postgraduate degrees in Education and Digital Marketing • Specialization in Project Management• Specialization in Business and Marketing Strategies, from University Of London, UK• Specialization in Game Thinking, from Wharton School, USA• Certifications in Google Ads, Google Analytics, and HubSpot 🌎 Global Speaker: With a wide-reaching perspective, I've shared my insights and experiences in speaking engagements across diverse countries, including Brazil, Mexico, Canada, Spain, and Portugal, covering topics ranging from branding and marketing to education and technology.❤️ Beyond my professional life, I'm a devoted father to two amazing atypical children. In my free time, I'm a kung fu instructor, sharing my passion for martial arts, and a drummer, where I find solace and rhythm, particularly in playing rock music.Let's connect!
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Chief Operations OfficerDrakkar OsLisbon, Pt -
University ProfessorIpam Feb 2022 - PresentLisbon, PortugalProfessor of the Master Program in Global Marketing and of the Post Graduate Program in Digital Marketing at IPAM, in disciplines related to global branding and Public Relations.My role as a professor is to facilitate comprehensive learning experiences for students looking to excel in the ever-evolving field of digital marketing & Global Marketing.With a passion for cutting-edge strategies and industry trends, I seek to cultivate an engaging and dynamic classroom environment, encouraging students to think critically and creatively about the role of branding and public relations in the digital landscape.In addition to my teaching responsibilities, I also keep myself actively involved by attending industry conferences, conducting research and continually updating my skills to stay ahead of emerging trends. This dedication allows me to bring the latest insights and industry best practices into the classroom, ensuring my students receive relevant and up-to-date knowledge.It is a privilege to contribute to the growth and professional development of talent within the Master and Post Graduate Programs at IPAM. -
Partner And Member Of The Deliberative CouncilBe+ Agency Jan 2017 - PresentBrazilAs the Founder of Be+, an innovative and performance-driven advertising agency specializing in digital marketing, I oversee all aspects of company operations and provide strategic guidance. I excel in managing multicultural teams, ensuring seamless collaboration and effective communication across diverse backgrounds and perspectives. I spearhead the development and execution of tailor-made projects across various countries, segments, and budgets, while fostering a cohesive and inclusive work environment. Notably, I have successfully managed marketing and digital marketing operations for prominent organizations including Kantar (across 6 different countries), SEBRAE, Brasil Previdencia, and other industry-leading companies, leveraging my expertise in leading multicultural teams to achieve outstanding results.
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Chief Marketing OfficerBionicgym Jan 2024 - May 2024Dublin, County Dublin, IrelandAs CMO of BionicGym, I spearhead marketing strategies and actions for our flagship product, a unique Neuromuscular Electrical Stimulation device with proven scientific efficacy. My role encompasses comprehensive marketing and branding planning. I'm particularly proud of leading a dynamic marketing team. My strategic approach focuses on market trend analysis - using a lot of data - aligning marketing initiatives with broader business objectives, and fostering innovation in product development.The more I learn here, the more I'm involved in the entire product lifecycle, from manufacturing to market, ensuring each step aligns with our brand's ethos and market demands. -
Chief Marketing OfficerVfr Tech Mar 2021 - Dec 2023LisbonC-Level Executive | Global Marketing Strategy | Brand Development | Public RelationsAs the Chief Marketing Officer at VFR Tech, I provided global coordination for the organization's marketing initiatives, driving strategic growth and brand expansion. I spearheaded the development of projects for new products and services, consistently delivering innovative solutions that resonated with target audiences. Key Accomplishments:- Developed and executed comprehensive marketing strategies to strengthen brand positioning and drive market penetration.- Led cross-functional teams in the successful implementation of advertising, branding, and public relations campaigns, resulting in increased brand awareness and customer engagement.- Drove internal marketing efforts, fostering a strong company culture and enhancing employee satisfaction and loyalty.- Developed and executed institutional and internal marketing programs that effectively communicated VFR Tech's value proposition and competitive advantage to key stakeholders.- Developed strategic planning initiatives, aligning business objectives with operational strategies to drive sustainable growth and maximize efficiency. My role as CMO at VFR Tech allowed me to leverage my expertise in strategic marketing, project management, and brand development to drive business growth and enhance the company's market position. -
University ProfessorUnipam Feb 2016 - Dec 2021Minas Gerais, BrazilUniversity Professor specializing in Marketing, Social Communication, Advertising and Journalism. The specialization includes comprehensive instruction in diverse subjects such as communication theories, online advertising, digital marketing and strategic planning. She has undertaken numerous educational and professional initiatives, consistently delivering exceptional results. Recognized with esteemed commendations and honors for outstanding contributions to the field of education, such as "class name" teacher, paraninfo, and other nominations. Finalist of the national award "Professor Imprensa", which names the main names of outstanding professors in the area of social communication. -
Head Of DigitalIlustra Propaganda Jun 2014 - Dec 2016Minas Gerais, BrazilAs the Head of Digital at the region's largest agency, I was responsible for structuring, positioning, and activating key accounts in the online realm. Throughout my tenure, I developed digital marketing strategies, managed talented teams, and achieved successful case studies and advertising awards.During my time at the agency, I delivered impressive results by driving the growth of our clients' brands through innovative and efficient strategies. I worked closely with multidisciplinary teams, crafting customized solutions for each project and garnering recognition within the industry.
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Marketing CoordinatorBrq Digital Solutions Feb 2012 - May 2014São Paulo, BrazilAs the Marketing Coordinator in one of the largest Brazilian IT companies, I was responsible for research, development, and implementation of marketing and internal marketing strategies. During my tenure in this role, I executed B2B relationship actions and implemented programs to enhance employee well-being.I devised social media strategies and coordinated content advertising campaigns across various channels, aiming to strengthen the company's presence in the market. I also assisted in organizing various corporate events that helped promote the brand and establish connections with clients and partners. -
Media AnalystKantar Ibope Media Feb 2010 - Mar 2012São Paulo, BrazilAs a Media Analyst, my responsibilities included the technical analysis of advertising placements across all TV channels. My tasks involved collecting affiliate programming and carefully screening relevant data.Furthermore, I ensured quality control of the placements, following specific criteria established by the client. This involved verifying if the ads were being aired correctly, if they were on the appropriate schedule, and if they met the technical requirements.
Luis Bei Skills
Luis Bei Education Details
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Business And Marketing Strategies -
Technology, Communications And Education -
Signorelli FacultyDigital Marketing -
Advertising Production -
Gamification And Game Thinking -
Health And Physical Education/Fitness
Frequently Asked Questions about Luis Bei
What company does Luis Bei work for?
Luis Bei works for Drakkar Os
What is Luis Bei's role at the current company?
Luis Bei's current role is Chief Operations Officer.
What is Luis Bei's email address?
Luis Bei's email address is lu****@****ail.com
What is Luis Bei's direct phone number?
Luis Bei's direct phone number is +5534965*****
What schools did Luis Bei attend?
Luis Bei attended University Of London, Universidade Federal De Uberlândia - Ufu, Senac, Signorelli Faculty, Iebs, Centro Universitário Fmu | Fiam-Faam, The Wharton School, Senac, Unicesumar.
What are some of Luis Bei's interests?
Luis Bei has interest in Mídias Sociais, Marketing Interno, Planejamento Estratégico, Gestão De Projetos.
What skills is Luis Bei known for?
Luis Bei has skills like Social Media, Social Media Strategist, Marketing Digital, Facebook Fan Page Strategies, Social Intelligence, Enterprise Social Networking, Seo, Blogging, English, Lecturing, Google Adwords, Creative Writing.
Not the Luis Bei you were looking for?
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Luis Felipe Bei
Hi, How'S It Going There?I'M Felipe, From São Paulo, I Graduated In Game Developmentdigital And I Work With People In The Areas Of Customer Experience Andcustomer Service For 4 Years.São Paulo, Sp -
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