Luis Borella

Luis Borella Email and Phone Number

West Coast Sales Manager at Benchmark Maps @ Benchmark Maps
santa barbara, california, united states
Luis Borella's Location
Seattle, Washington, United States, United States
Luis Borella's Contact Details

Luis Borella work email

Luis Borella personal email

n/a
About Luis Borella

Over 30 years of Sales and Marketing experience in the publishing industry.

Luis Borella's Current Company Details
Benchmark Maps

Benchmark Maps

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West Coast Sales Manager at Benchmark Maps
santa barbara, california, united states
Employees:
6
Luis Borella Work Experience Details
  • Benchmark Maps
    West Coast Sales Manager
    Benchmark Maps Sep 2015 - Present
    Seattle, Washington, United States
    • Communication to key account on a weekly basis• Managed sales and distribution to 40 key wholesale and retail accounts• Processed all website sales direct to consumer along with account receivables in the territory on a daily basis• Analyzing previous sales patterns to initiate and execute plans for following up on those key accounts on a monthly basis• Visited retailer accounts for inventory and encourage additional ordering• Provided weekly reports on inventory levels at retailers, expected sales and sales/marketing plans• Helped increase sales from $800,000 in 2011 to over $1.3 Million in 2021 in the territory alone which allowed for the expansion of the territory into Alaska and Baja California (Mexico)• Assisted in designing new publishing titles and updated scheduling with Cartography department
  • Partners Book Distributing West Inc
    Director Of Outdoor Sales
    Partners Book Distributing West Inc Jan 2013 - Aug 2015
    Renton, Washington, United States
    • Responsible for sourcing, purchasing, and distributing titles with an emphasis in the outdoor and sporting marketplace• Distributed over 50,000 titles to bookstores, gift shops and outdoor specialty stores in the U.S. and Canada• Controlled inventory by reordering, incentivizing publishers and return of overstock• Reported stock levels and suggested buys for Small and University press titles to the VP of Merchandising
  • The Mountaineers Books
    Sales Manager
    The Mountaineers Books Aug 2004 - Nov 2012
    • Led a sales team of four in office and commission rep groups in the U.S., Canada and Europe• Guided team which converted print titles to electronic for distribution to kindle and Apple• Processed payroll and commission for the sales representatives on a monthly basis• Developed publications and the direction of editorial focus
  • Redsides Publishing
    Director Of Sales
    Redsides Publishing 1998 - 2004
    Seattle, Washington, United States
    • Commissioned sales representatives working over 25 Small and University Press• Sold to 100+ independent bookstore accounts in WA, OR, ID, AK, and MT• Strategized marketing plans at Independent Press level• Led buyer meetings and communication with accounts
  • Sasquatch Books
    Sales Manager
    Sasquatch Books 1995 - 1998
    Seattle, Washington, United States
    • Managed staff of two and 20 sales reps by providing key market suggestions and lead quarterly sales meetings• Directed key account of National Book Chains to determine buy numbers and promotion budgets• Acquired two additional publishing houses for exclusive distribution rights
  • Pacific Pipeline Wholesaler
    Sales Manager
    Pacific Pipeline Wholesaler 1991 - 1995
    Kent, Washington, United States
    • Managed the order entry department, in-house sales representatives, telephone representatives, sold directly to major key accounts and was the executive account manager for Costco Wholesale.

Luis Borella Education Details

Frequently Asked Questions about Luis Borella

What company does Luis Borella work for?

Luis Borella works for Benchmark Maps

What is Luis Borella's role at the current company?

Luis Borella's current role is West Coast Sales Manager at Benchmark Maps.

What is Luis Borella's email address?

Luis Borella's email address is lu****@****aps.com

What schools did Luis Borella attend?

Luis Borella attended University Of Wisconsin-Milwaukee, Rutgers, The State University Of New Jersey-New Brunswick.

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