Luis Borella Email & Phone Number

Seattle, Washington, United States

• Communication to key account on a weekly basis• Managed sales and distribution to 40 key wholesale and retail accounts• Processed all website sales direct to consumer along with account receivables in the territory on a daily basis• Analyzing previous sales patterns to initiate and execute plans for following up on those key accounts on a monthly basis• Visited retailer accounts for inventory and encourage additional ordering• Provided weekly reports on inventory levels at retailers, expected sales and sales/marketing plans• Helped increase sales from $800,000 in 2011 to over $1.3 Million in 2021 in the territory alone which allowed for the expansion of the territory into Alaska and Baja California (Mexico)• Assisted in designing new publishing titles and updated scheduling with Cartography department

Renton, Washington, United States

• Responsible for sourcing, purchasing, and distributing titles with an emphasis in the outdoor and sporting marketplace• Distributed over 50,000 titles to bookstores, gift shops and outdoor specialty stores in the U.S. and Canada• Controlled inventory by reordering, incentivizing publishers and return of overstock• Reported stock levels and suggested buys for Small and University press titles to the VP of Merchandising

• Led a sales team of four in office and commission rep groups in the U.S., Canada and Europe• Guided team which converted print titles to electronic for distribution to kindle and Apple• Processed payroll and commission for the sales representatives on a monthly basis• Developed publications and the direction of editorial focus

Seattle, Washington, United States

• Commissioned sales representatives working over 25 Small and University Press• Sold to 100+ independent bookstore accounts in WA, OR, ID, AK, and MT• Strategized marketing plans at Independent Press level• Led buyer meetings and communication with accounts

Seattle, Washington, United States

• Managed staff of two and 20 sales reps by providing key market suggestions and lead quarterly sales meetings• Directed key account of National Book Chains to determine buy numbers and promotion budgets• Acquired two additional publishing houses for exclusive distribution rights

Kent, Washington, United States

• Managed the order entry department, in-house sales representatives, telephone representatives, sold directly to major key accounts and was the executive account manager for Costco Wholesale.

Bachelor Of Arts (Ba), English Language And Literature/Letters

Education record