Luis Borella Email & Phone Number

Seattle, Washington, United States

• Communication to key account on a weekly basis
• Managed sales and distribution to 40 key wholesale and retail accounts
• Processed all website sales direct to consumer along with account receivables in the territory on a daily basis
• Analyzing previous sales patterns to initiate and execute plans for following up on those key accounts on a monthly basis
• Visited retailer accounts for inventory and encourage additional ordering
• Provided weekly reports on inventory levels at retailers, expected sales and sales/marketing plans

Renton, Washington, United States

• Responsible for sourcing, purchasing, and distributing titles with an emphasis in the outdoor and sporting marketplace
• Distributed over 50,000 titles to bookstores, gift shops and outdoor specialty stores in the U.S. and Canada
• Controlled inventory by reordering, incentivizing publishers and return of overstock
• Reported stock levels and suggested buys for Small and University press titles to the VP of Merchandising

• Led a sales team of four in office and commission rep groups in the U.S., Canada and Europe
• Guided team which converted print titles to electronic for distribution to kindle and Apple
• Processed payroll and commission for the sales representatives on a monthly basis
• Developed publications and the direction of editorial focus

Seattle, Washington, United States

• Commissioned sales representatives working over 25 Small and University Press
• Sold to 100+ independent bookstore accounts in WA, OR, ID, AK, and MT
• Strategized marketing plans at Independent Press level
• Led buyer meetings and communication with accounts

Seattle, Washington, United States

• Managed staff of two and 20 sales reps by providing key market suggestions and lead quarterly sales meetings
• Directed key account of National Book Chains to determine buy numbers and promotion budgets
• Acquired two additional publishing houses for exclusive distribution rights

Kent, Washington, United States

• Managed the order entry department, in-house sales representatives, telephone representatives, sold directly to major key accounts and was the executive account manager for Costco Wholesale.

Bachelor Of Arts (Ba), English Language And Literature/Letters

Education record