• Drive the strategic vision, growth, and execution of innovative business strategies for Cash App's Broker-Dealer division, focusing on expanding investment services and product offerings, resulting in significant market share expansion and sustained growth.• Oversee end-to-end operations, streamlining processes, and enhancing performance metrics across trading, custody, settlement, account support, compliance, risk, fraud, and financial governance to ensure an exceptional client experience while reducing operational, reputational, regulatory, and financial risks.• Foster a culture of continuous improvement and innovation by collaborating with cross-functional teams, including Engineering, Product, Compliance, Legal, Finance, and Design to develop and implement cutting-edge fintech solutions.• Maintain full regulatory compliance by proactively engaging with regulatory agencies and independent auditors, ensuring transparency and adherence to industry standards.• Leverage data-driven insights and analytics to optimize existing products and services, driving user engagement and retention against clearly defined KPIs.• Champion customer-centric initiatives, introducing Teen Investing, debit card stock round-up investment, leading to a 1,000+% YoY increase in account openings, 400+% YoY increase in monthly active users and 600+% YoY increase in trading volume.• Establish and maintain strong partnerships with market makers, clearing firms, and other industry stakeholders to maximize execution quality and minimize trading costs.• Develop and mentor a high-performing leadership team, fostering a collaborative and inclusive environment that supports the professional growth and success of all team members.

• Led growth and expansion of Broker-Dealer, Investment Adviser, Neobank, and Fintech activities while managing brokerage business operations, enhancing performance metrics and operational efficiency by 18% in trading, custody, settlement, account support, and financial governance.• Collaborated with business unit and cross-functional leadership to support strategic initiatives and growth opportunities.• Oversaw net capital computations and FinOp functions, maintaining full compliance rate in net capital sufficiency, operations funding, and reviewing events.• Fostered collaboration with internal cross-functional teams to enhance automation of fintech systems, reducing manual processes by over 40%.• Spearheaded internal and external audits and led implementation of regulatory changes, achieving a perfect audit success rate.• Proactively built relationships with regulatory agencies and independent auditors, enhancing company reputation and compliance.• Achieved a 31% reduction in brokerage variable operational expenses by renegotiating clearing agreement, and increased brokerage variable operational compensation by 255% through renegotiating proxy agreement.• Slashed regulatory reporting NYSE/Nasdaq TRF fees by 96%, and improved trading execution quality by persuading market makers to enhance price improvements by 120%, leading to additional millions in annual savings for clients. • Designed a comprehensive fractional shares system, encompassing robust financial and risk management controls, streamlined trading processes, and efficient reporting mechanisms.

• Led key Banking and Brokerage functional areas, driving efficiency and effectiveness across the organization and managing performance for various asset classes to align with strategic business objectives. • Directed strategy, administration, and oversight of the broker-dealer, ensuring accountability, achievement of strategic goals, and regulatory compliance.• Assessed and streamlined operational processes, developing efficient, automated solutions that reduced operational risk, improved KPIs and OKRs, and expedited problem resolution. • Implemented straight-through processes, decreasing custodial fees by 84% for Mutual Funds, enabling real-time controls, and enhancing engagement with investment management firms.• Automated the onboarding process and KYC for mass affluent clients, improving client experience, increasing efficiency by 68%, and account approval by 97%.• Managed relationships with clearing brokers and custodians, overseeing contract negotiations, SLAs, and cost controls.• Maintained proactive relationships with regulatory agencies and independent auditors, bolstering compliance and company reputation.• Successfully facilitated a merger and acquisition (M&A) and divestiture for the Investment Banking and Corporate Development teams.

• Developed financial and operational strategies, controls, and performance management for various brokers, family offices, and business lines.• Streamlined and optimized processes, enhancing efficiency and reducing costs.• Provided cross-functional leadership for Product, Operations, Finance, and Compliance teams, ensuring seamless integration and collaboration across the organization.

• Managed daily wealth management operations for a multi-asset broker-dealer, serving Latin American Institutions, family offices, and HNW/UHNW investors.• Led strategy development, technical planning, stakeholder engagement, communication, and execution.• Streamlined broker-dealer activities and established supervisory layers for compliance and regulatory functions.• Oversaw recurring regulatory reporting and trading activities.• Provided cross-functional leadership and consulting for Product, Operations, Finance, and Compliance teams, fostering seamless organizational integration.

• Performed a leadership role in setting up and structuring a startup broker-dealer.• Developed governance, operational strategy, and P&L management for all independent brokers and business lines.• Negotiated with providers and implemented trading platforms to optimize capabilities and minimize expenses.• Managed planning, budgeting, forecasting, and structuring for complex projects and services as an ETF Sponsor.

• Responsible for identifying and adapting innovative market solutions to evolving broker-dealer operations, strategies, and new business.• Enhanced contracts, pricing, and brokerage function processing, demonstrating strong business acumen.

• Participated in the pre-selling phase of projects for large telecommunication organizations and assisted in mitigating contractual risk issues.