Luis Carlos Diaz Email & Phone Number

Miami, FL, US

• Work closely with clients to identify their marketing needs and provide actionable inbound and/or outbound solution-oriented marketing campaigns.
• Successfully increased organic followers, brand awareness, and lead generation by developing and executing campaign strategies for several small businesses.
• Achieved between 12% and 20% YoY growth in web traffic, brand mentions, and conversion rate.

Bogotá D.C. Area, Colombia

• Designed and executed integrated B2B marketing campaigns in the Caribbean region to identify new business opportunities and increase sales.
• Managed the business relationship between HPE and service provider partners, enhancing communication and marketing strategies.
• Developed a communication strategy in synergy with business partners, resulting in a 14% sales increase in 2016 and 16% in 2017.
• Led and coordinated co-selling strategies with business partners, including training and promotional events, increasing revenue by 8% in 2017 in the Caribbean region.

Bogota

• Advised the University on marketing-related issues to improve brand awareness and increase positioning.
• Conducted market research in the education sector.
• Improved the University's overall positioning and increased the number of applicants by 15% over previous years.

Bogota

• Developed and executed marketing campaigns to promote the Maritime Authority’s role and disseminate scientific research and regulatory directives.
• Oversaw the brand and corporate image of the Authority, resulting in the creation of brand guidelines.
• Designed, implemented, and monitored campaigns to inform visitors about sea hazards, regulations, and marine wildlife protection in the main tourist destinations of the country
• Managed the Authority's social media accounts, increasing organic followers by 25%.

Bogotá D.C. Area, Colombia

• Managed, planned, and executed marketing strategies for the company.
• Collaborated with stakeholders and other departments to ensure client satisfaction, ROI, and increased productivity.
• Led the marketing team, achieving 80% survey consolidation and analysis in the hardware sector of Bogota.

Master Of Commerce In Marketing

Certificate, Digital Marketing

Bachelor In Marketing And Advertising

Naval Cadet

Activities and Societies: Sailing Team

High School