I was one of BCG Digital Ventures earliest hires and the first home-grown partner. I led and managed several key accounts in the Retail and Fintech space with a strong focus on mobile innovation and omnichannel commerce transformation. While working at DV, I specialized in Latin American markets and temporarily relocated to Australia and New Zealand to implement large-scale digital transformation programs and identify opportunities for vertical growth and disruptive innovation for some of our most important clients.BCG Digital Ventures is a corporate investment and incubation firm. We are dedicated to inventing, building, investing in and launching category-changing businesses at start-up speed for the world’s most influential companies, ensuring they are fit for the future. We share risk and invest alongside our corporate and start-up partners via a range of collaborative options. Founded in 2014, we have major innovation centers in Manhattan Beach, Berlin, London, New York, San Francisco, Seattle and Sydney, as well as a host of labs across the globe. Our centers and labs are home to a diverse range of entrepreneurs, investors, technologists, strategic thinkers, designers and engineers, who are building businesses, creating and expanding markets and developing new technologies that benefit millions of lives. For further information, please visit http://www.bcgdv.com

Started as the CMO defining strategy and positioning of the company. Then emerged as the leader of the Client Services organization to foster client satisfaction, user adoption and delineate product strategy. Articulated and enabled the day-to-day operations of the implementation, support, helpdesk, analytics and client services teams.As head of the User Experience team, established design principles to ensure that the apps were sexy, easy to use and engaging. These principles were been successfully implemented across 50+ apps and helped Leapfactor maintain a competitive advantage in the marketplace. Notable Clients: AstraZeneca, Avon, Bayer, HD Supply, JP Morgan Chase, L’Oréal, SAP.

Leader of Latin3 Mexico, overseeing day to day operations of the agency. Developed go-to-market strategy with strong focus on new business development. Managed the existing accounts and worked with the nearshore team in Argentina to execute and deliver.Some clients: Banamex, NEXTEL, Cablevision

Launched NMS Latino, the first company in the web 2.0 sphere to offer digital word of mouth, PR and brand protection services for the US Hispanic market. Responsible for end-to-end project execution, new business development and being an external ambassador for the company.Notable clients: Nokia, Pepsi, Volkswagen, Warner Brothers.

Founded a new business unit with focus on direct, digital and CRM marketing practices with P&L responsibility. Meshed the strengths and skills of a traditional advertising practice with digital practices and digital-thinking into the fabric of the agency to creae multi-channel experiences.Some clients: Chevron, HP, Mazda, Microsoft, Sears, The New York Times, Wrigley, Wyeth.

Global Strategic Solutions leader with focus new business development and product development. Specialized in user interface, web development, digital marketing, knowledge management, collaboration and application of RFID technology.Some clients: CEMEX, CFE, Grupo Desc, Ford Motor Company, SCA Sancela, Seguros Monterrey-New York Life.

(Alterbrain was acquired by Neoris in 2001) Senior manager of the User Experience and Web Design departments. Authored wireframes, revised creative concepts and operated as a master project manager. Responsible for resource allocation, staffing, processes and methodology.Some clients: Aventis, Coca-Cola, Grupo Posadas, Kimberly-Clark, Monte de Piedad, Mexicana Airlines, Motorola, Praxair, Unilever and Zurich.

Worked closely with clients to develop & implement innovative Internet advertising strategies. Responsibilities included: website development, project management, content development, art direction and copywriting.Some clients: Casa Pedro Domecq and Bristol-Myers Squibb.