Part of Emerson Collective, XQ Super Schools uses media, culture and innovation to support communities to transform high schools in America. XQ is committed to equity and excellence in education. XQ was founded by Russlynn Ali, former Assistant Secretary of Education for Civil Rights under President Barack Obama, and Laurene Powell Jobs, president of Emerson Collective.

*Led marketing and creative surrounding the 2016 Presidential election cycle, including content development, celebrity surrogate deployment, digital, press and social media.*Directed experiential programming during the DNC and RNC, providing a forum for issues-based conversations in the global spotlight during this highly charged election cycle.*Implemented initiatives to engage and mobilize young voters during the election process, connecting with brands, artists and icons to inspire young people to participate in the political process and fight for meaningful change.

*Responsible for helping shape some of the most impactful moments of the Senator’s Presidential campaign, through securing hundreds of surrogates, including artists, musicians and cultural leaders committed to representing the interests of young voters.*Curated national concerts on the campaign trail, with top music and celebrity talent for venues, arenas and iconic spaces; to bolster campaign awareness and drive voter turnout.*Spearheaded a national touring exhibition, The Art of a Political Revolution, by curating issue-based art inspired by the political climate across the United States.*This authentic youth outreach strategy - that provided a platform for issues-based conversations and winning digital content - was a primary component to overwhelmingly securing the youth vote during the 2016 Presidential Democratic primaries and caucuses.

*Positioned the world’s leading manufacturer of outdoor gear and apparel for winter sports as a year- round lifestyle brand, developing go-to-market, three season strategies and implementing complex consumer roll-out plans to achieve sales targets.*Created print and digital collateral, including Burton’s consumer catalog and lookbook and eComm tools, and collaborated on franchise pieces, collections and top stories to support brand and retail. *Aligned with global sales, product, and marketing partners to translate messaging into creative marketing communications campaigns to drive sell-through.*Directed content acquisition and ideation for social media, through storyboarding, managing content direction, overseeing quality control, athlete interviews, contest highlights, new product launches and aspirational imagery.

Primary Clients: Toyota, Microsoft Zune, Microsoft Xbox, Indy 500, Oakley, BodyArmor SuperDrink*Established and led a full-service boutique agency, serving a diverse client base ranging from entertainment, automotive and consumer electronics leaders; to music artist management. *Directed multiple teams of creative and media associates focused on specific clients; working in tandem to create fresh and innovative marketing ideation and design initiatives.

*Directed the marketing strategy that established Fox as one of the biggest action sports apparel and accessories brands on the planet; overseeing category management and the launch campaigns for men’s, women’s, youth, footwear, multi-sports, fashion, music and entertainment.*Created a directional shift in the perception of motocross lifestyle products: from beyond fringe to the epicenter of action sports fashion. Placed a heavy emphasis on consumer R&D, athlete sponsorships, advertising, PR, special events, eComm, athlete management, digital and visual merchandising.

*Instituted and directed the brand’s overall national and regional Canadian presence and served as a key player in the transformative period leading into a global relaunch; and directed national seasonal creative campaigns that integrated athletes, musicians, artists, personalities, and relevant brands. *Played an integral role in the product development by aligning marketing insights to inform collaborations with design teams and buyers; which resulted in achieving company - wide sales goals.