Luis Calderon Email & Phone Number

Poway, CA, US

Investing and acquiring profitable small businesses.

San Diego, CA, US

Helping product management teams to focus on measurable business goals, become more user-centric features, and develop and execute a product vision.

Mountain View, California, US

Leader responsible for managing the 50M user TurboTax user onboarding product strategy.-Conceptualized, built, and launched a completely new onboarding strategy that drastically improved the user onboarding experience and delivered a 9% increase in revenue for a $3.7B business.Leader and manager responsible for strategy and execution of $750M TurboTax.

New York, NY - New York, US

• Product leader responsible for product analytics, publisher operations, and reporting platforms
• Conceptualized, designed, and launched provider facing personalized reporting platform that increased engagement by 15% and decreased retention
• Developed core analytics metrics, dashboards, and 2018 year product OKRs
• Defined product analytics reporting architecture – lead and mentored analysts
• Defined user product persona and high-level value prop to product messaging
• Spearheaded enterprise-wide project integrating provider data to and from partners

Lehi, UT, US

• Director of Product - Acquisition, Conversion & Growth
• Leader responsible for identifying new business opportunities, defining roadmaps and building new top funnel product and shopping experiences that drive business lift.
• Oversaw the building, testing, and roll-out of an abandon cart feature resulting in a 5% revenue liftDirector of Product MarketingTeam leader responsible for defining & driving the go-to-market strategy, coordinating.
• Launched and managed mobile initiative efforts resulting in 30% lift in mobile app conversion subscriptions
• Launched a customer advocacy initiative to better understand and document the customer end-to-end journey along with key metrics & pricing across the product experience
• Worked cross-functionally with Finance, Product, Marketing, and Member services to address issues, discover opportunities, and advance the business

San Mateo, CA, US

• Advisor responsible for defining, launching, and improving new subscription (renewal) program from strategy & down to product and business operation.
• Developed business case, financials, and go-to-market strategy for innovative hardware-as-a-service subscription/renewal business
• Developed and executed go-to-market strategy, including market and product requirements, marketing plan, and communications calendar
• Managed creative talent to develop packaging, product, and marketing collateral
• Conducted extensive qualitative and quantitative A/B testing to gather customer insights

San Jose, California, US

• North America Product Business Unit LeaderManaged & advised cross-functional teams to deliver business performance, customer satisfaction, and product strategy for eBay Payments (i.e. shopping cart, checkout.
• Explore new market opportunities, represent customer’s voice, survey competitive landscape, define success goals and metrics, and make strategic business & product recommendations to advance product roadmap and improve.
• Collaborate with cross-functional product stakeholders to design User Experience (UX) drafts, develop business uses cases, coordinate go-to market tasks, drive A/B testing and make launch decisions to “ship” product.
• Manage key partnership with product management, development, & business units to ensure timely product releases and achieve business objectives.
• Lead teams conducting A/B tests, analyzing data, and delivering actionable findings
• Recommend, track, dashboard and advice on key business and product metrics

Dublin 2, IE

• Function: Marketing & Sales Strategy, Marketing & Sales Transformation and Customer Relationship Management (CRM)Industry Focus: Communication, Media, & TechnologyExpert performing market size assessments, feasibility.
• Developed and coordinated the launch of a world-wide marketing process review for a leading consumer electronics company, driving a 10% gain in cost to service efficiency
• Performed due-diligence and value case analysis of a marketing automation solution for a consumer electronics provider; resulting in a solution expected to save the world-wide marketing organization $50-100M in.
• Assessed the market size, growth target, and sales scenario forecast for a market leading cloud technology & service provider to develop a sales pipeline management plan
• Developed a pricing & cost structure model for a content delivery network provider resulting in a negotiation asset for a market leading consumer electronics manufacturer
• Led the developed of a mobilization plan and roadmap for a "leading practice" Partner Lead Management CRM implementation including project plans, estimates, scoping and requirements

• Identified new business model for an innovative online e-commerce exchange platform; Performed qualitative & quantitative market research to establish target market profiles & marketing strategy; Developed pricing &.
• Led several team members through the conceptualization and launch of the User Interface and the back-end product platform
• Developed and executed go-to-market strategy; managed inbound and outbound conversion ROI driven campaigns online (e.g. Google, Facebook, and Twitter) and offline (events, magazines, print, PR) resulting in 20k+.

Hoofddorp, Noord-Holland, NL

• Designed use cases and guided key modules through to development and launch
• Led several 3-4 member teams to configure, consult & implement billing support systems for media industry, multi-national clients, generating over $10M in revenue
• Attended client sales meetings, wrote proposals, and presented to director and C-level employees

San Diego, CA, US

• Managed several teams to design and implement strategic high profile billing software solution via MRDs and PRDs; increased revenues by over $75M in 1st year of implementation

Mclean, VA, US

• Led efforts in requirements analysis, design, and testing of a complex case handling system for the Internal Revenue Service; product released and implemented on schedule and well-received by users
• Cultivated customer relations essential in acquiring and extending $15M contract
• Advised and developed technology solutions; Developed project plan and managed resources (6-20 reports) resulting in timely completion of $100M project

Paris, France, FR

- Analyzed requirements and tested $1 billion telecommunications billing system for Nextel Wireless Communications; defined delivery implementation requirements from business requirements- Functional lead for testing efforts in the Nextel Testing Laboratory of cutting-edge hardware components - Defined corporate-wide software application user security.

Master Of Business Administration (Mba), Strategy, Marketing, Entrepreneurship

Ms, Sustainable Systems

Bs, Electrical Engineering