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Luis Calderon personal email
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With over 20 years of experience in product management, business development, and strategic leadership, I specialize in acquiring and partnering with businesses generating $1M-$10M in annual revenue. My passion lies in identifying growth opportunities, optimizing operations, and fostering innovation to unlock the full potential of businesses. Leveraging a background in scaling teams and driving customer-focused solutions, I aim to collaborate with business owners and entrepreneurs to create lasting value and sustainable growth. My approach combines deep operational expertise with a commitment to building partnerships rooted in trust and shared success.Customer Centric | Product Leadership | Roadmap Strategy | Prioritization | Collaboration | Launching Product | UX/UI Design | Artificial Intelligence (AI/ML) | Human-in-the-loop (HITL)Email: Luis@Calderon.comOther Highlights:BS-Electrical Engineering, MBA/MS, customer obsessed, love shipping products, analytics, A/B testing, , CRM, growth-oriented & retention Personal: Father, Aspiring Amateur Athlete & SpartanAccomplishments:-Conceptualized, designed, and launched a key personalized customer-centric report that drove 15% increase in engagement-Oversaw the building, testing, and roll-out of an abandon cart feature resulting in 5% sales lift-Developed business case, financials, and go to market strategy for innovative hardware-as-a-service subscription/renewal business that drove 30% of revenue-Explore new market opportunities, represent customer’s voice, survey competitive landscape, define success goals and metrics, and make strategic business & product recommendations to advance product roadmap (+2% checkout), lower operational costs (-33% defects), and delight buyers (NPS score)Please contact me with Product and Advisor opportunities at (703)786-7899.Keywords:Product Requirement Requirements Definitions (PRD), Full product lifecycle, Marketing, Mobile & Desktop, Epics and User Stories, Scrum, Agile, Go-to-Market Planning, Use Case Scenario, Persona Building, Inbound/Outbound Marketing, LTV, Branding, KPIs, Retention, Growth Marketing / Hacking, P&L responsibilities, Forecasting, Pricing, Business Case Development
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Chief Executive OfficerSketchpop LlcPoway, Ca, Us
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Managing PartnerEpilogue Capital Sep 2018 - PresentInvesting and acquiring profitable small businesses. -
ProductProduct User Lab Jan 2019 - PresentSan Diego, Ca, UsHelping product management teams to focus on measurable business goals, become more user-centric features, and develop and execute a product vision. -
Consumer Group Product Management Leader - GrowthIntuit Oct 2021 - Sep 2024Mountain View, California, UsLeader responsible for managing the 50M user TurboTax user onboarding product strategy.-Conceptualized, built, and launched a completely new onboarding strategy that drastically improved the user onboarding experience and delivered a 9% increase in revenue for a $3.7B business.Leader and manager responsible for strategy and execution of $750M TurboTax Self-employed business delivering innovative experiences and 10-15% CAGR revenue growth-Delivered several products with AI/ML features utilizing Human in the loop (HITL) to train and optimize algorithms.-Managed cross-business unit segment product strategy with a focus on delivering innovative new features and services-Hired, mentored, and supported product managers to deliver various features and products supporting the segment strategy -
Director Of Product ManagementDoctor.Com Feb 2017 - May 2018New York, Ny - New York, UsProduct leader responsible for product analytics, publisher operations, and reporting platforms•Conceptualized, designed, and launched provider facing personalized reporting platform that increased engagement by 15% and decreased retention•Developed core analytics metrics, dashboards, and 2018 year product OKRs•Defined product analytics reporting architecture – lead and mentored analysts•Defined user product persona and high-level value prop to product messaging•Spearheaded enterprise-wide project integrating provider data to and from partners -
Director Of (Growth) Product ManagementAncestry Jan 2016 - 2017Lehi, Ut, UsDirector of Product - Acquisition, Conversion & Growth•Leader responsible for identifying new business opportunities, defining roadmaps and building new top funnel product and shopping experiences that drive business lift.•Oversaw the building, testing, and roll-out of an abandon cart feature resulting in a 5% revenue liftDirector of Product MarketingTeam leader responsible for defining & driving the go-to-market strategy, coordinating integrated marketing planning efforts, and influencing the product roadmap for the $800M Ancestry subscription business.•Launched and managed mobile initiative efforts resulting in 30% lift in mobile app conversion subscriptions•Launched a customer advocacy initiative to better understand and document the customer end-to-end journey along with key metrics & pricing across the product experience •Worked cross-functionally with Finance, Product, Marketing, and Member services to address issues, discover opportunities, and advance the business -
Growth Product LeaderTile Mar 2015 - Mar 2016San Mateo, Ca, UsAdvisor responsible for defining, launching, and improving new subscription (renewal) program from strategy & down to product and business operation.• Developed business case, financials, and go-to-market strategy for innovative hardware-as-a-service subscription/renewal business• Developed and executed go-to-market strategy, including market and product requirements, marketing plan, and communications calendar• Managed creative talent to develop packaging, product, and marketing collateral• Conducted extensive qualitative and quantitative A/B testing to gather customer insights -
Product LeaderEbay Marketplaces Mar 2013 - Apr 2015San Jose, California, UsNorth America Product Business Unit LeaderManaged & advised cross-functional teams to deliver business performance, customer satisfaction, and product strategy for eBay Payments (i.e. shopping cart, checkout, installments) & Customer Connection (i.e. My eBay, Sign-in, Customer Registration) across mobile and site experiences.• Explore new market opportunities, represent customer’s voice, survey competitive landscape, define success goals and metrics, and make strategic business & product recommendations to advance product roadmap and improve conversion (+2% checkout), lower operational costs (-33% defects), and delight buyers (NPS score)• Collaborate with cross-functional product stakeholders to design User Experience (UX) drafts, develop business uses cases, coordinate go-to market tasks, drive A/B testing and make launch decisions to “ship” product releases, over $100M of business lift, and improved buyer experiences.Global Payments Product Analytics Senior Manager Global lead for eBay Payments (Checkout/Cart) Product Analytics team responsible for providing strategic and analytical support to drive product and business actionable insights, optimizations and recommendations for opportunities and product releases. • Manage key partnership with product management, development, & business units to ensure timely product releases and achieve business objectives.• Lead teams conducting A/B tests, analyzing data, and delivering actionable findings• Recommend, track, dashboard and advice on key business and product metrics• Hire, train, coach, and mentor team of 6+ analysts and managers -
Management ConsultantAccenture Jan 2010 - Oct 2012Dublin 2, IeFunction: Marketing & Sales Strategy, Marketing & Sales Transformation and Customer Relationship Management (CRM)Industry Focus: Communication, Media, & TechnologyExpert performing market size assessments, feasibility studies, customer experience & VOC assessments, market entry strategy, and business/value case planning for Communication, Media & Technology companies • Developed and coordinated the launch of a world-wide marketing process review for a leading consumer electronics company, driving a 10% gain in cost to service efficiency • Performed due-diligence and value case analysis of a marketing automation solution for a consumer electronics provider; resulting in a solution expected to save the world-wide marketing organization $50-100M in operational costs • Assessed the market size, growth target, and sales scenario forecast for a market leading cloud technology & service provider to develop a sales pipeline management plan• Developed a pricing & cost structure model for a content delivery network provider resulting in a negotiation asset for a market leading consumer electronics manufacturer• Led the developed of a mobilization plan and roadmap for a "leading practice" Partner Lead Management CRM implementation including project plans, estimates, scoping and requirements• Led advanced planning process architect support activities for a large license Salesforce.com Lead Management implementation resulting in a lead routing automation process and a revamped marketing reporting platform -
Co-Founder | Director Of ProductBebarang.Com (Formerly Bebaroo.Com) Aug 2009 - Jul 2011• Identified new business model for an innovative online e-commerce exchange platform; Performed qualitative & quantitative market research to establish target market profiles & marketing strategy; Developed pricing & financial operating model; resulting in award‑winning business concept, seed funding & entry into exclusive incubator• Led several team members through the conceptualization and launch of the User Interface and the back-end product platform • Developed and executed go-to-market strategy; managed inbound and outbound conversion ROI driven campaigns online (e.g. Google, Facebook, and Twitter) and offline (events, magazines, print, PR) resulting in 20k+ monthly unique visitors
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Product ManagerIrdeto Sep 2006 - Jul 2008Hoofddorp, Noord-Holland, Nl•Designed use cases and guided key modules through to development and launch•Led several 3-4 member teams to configure, consult & implement billing support systems for media industry, multi-national clients, generating over $10M in revenue•Attended client sales meetings, wrote proposals, and presented to director and C-level employees -
Product ManagerMedimpact Jul 2005 - Aug 2006San Diego, Ca, Us•Managed several teams to design and implement strategic high profile billing software solution via MRDs and PRDs; increased revenues by over $75M in 1st year of implementation -
Senior ConsultantBooz Allen Hamilton Jun 2003 - May 2005Mclean, Va, Us•Led efforts in requirements analysis, design, and testing of a complex case handling system for the Internal Revenue Service; product released and implemented on schedule and well-received by users•Cultivated customer relations essential in acquiring and extending $15M contract•Advised and developed technology solutions; Developed project plan and managed resources (6-20 reports) resulting in timely completion of $100M project -
Senior ConsultantCapgemini (Sogeti Usa) Sep 2000 - Jun 2003Paris, France, Fr- Analyzed requirements and tested $1 billion telecommunications billing system for Nextel Wireless Communications; defined delivery implementation requirements from business requirements- Functional lead for testing efforts in the Nextel Testing Laboratory of cutting-edge hardware components - Defined corporate-wide software application user security profiles telecommunications Fortune 500 company- Developed and executed certification plan for go-live project launch of a billion dollar system; coordinated production certification testing groups; developed application test plan; lead five-member test team- As subject matter expert of Customer Care operations, traveled to market sites to provide onsite support
Luis Calderon Skills
Luis Calderon Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessEntrepreneurship -
University Of Michigan- School For Environment And SustainabilitySustainable Systems
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University Of VirginiaElectrical Engineering
Frequently Asked Questions about Luis Calderon
What company does Luis Calderon work for?
Luis Calderon works for Sketchpop Llc
What is Luis Calderon's role at the current company?
Luis Calderon's current role is Chief Executive Officer.
What is Luis Calderon's email address?
Luis Calderon's email address is lu****@****uit.com
What is Luis Calderon's direct phone number?
Luis Calderon's direct phone number is +141574*****
What schools did Luis Calderon attend?
Luis Calderon attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan- School For Environment And Sustainability, University Of Virginia.
What skills is Luis Calderon known for?
Luis Calderon has skills like Leadership, Product Marketing, E Commerce, International Business, Subscriptions, Customer Segmentation, Executive Management, Business Design, Agile Project Management, Product Growth, Customer Retention, Start Ups.
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