Luis Calero, M.A. Email & Phone Number

San Francisco, CA, US

Saint Louis, MO, US

• Design bilingual (English and Spanish) IVR flows to enhance interactions effectively and contain calls.
• Optimizing CX, user interactions, and call center journeys for Call Centers.
• Experience with conversational AI platforms and speech recognition and VUI design expertise.
• Write, translate, and adapt IVR systems content in English and Spanish.
• Refine and optimize content for IVR (Interactive Voice Response) and Chat to elevate the user experience.
• Collaborate on a partner program from Omni and integrate design language and interaction patterns across various experience platforms.

Santa Clara, California, US

• Program Administration: Design and optimize the program with student input and industry trends.
• Faculty Management: Recruit and recommend instructors; audit courses and provide feedback.
• Course Management: Oversee and improve course content and requirements.
• Program Improvement: Collaborate to enhance program structure and refine course content.
• Marketing and Outreach: Support Info Sessions and coordinate program marketing efforts.
• Student Support: Assist with advanced technical inquiries beyond faculty capabilities.

Houston, Texas, US

• Author UX content for websites, microsites, and high-performance pages using Adobe Experience Manager.
• Translate and transcreate information into clear content in both English and Spanish.
• Ensure content consistency, accuracy, and adherence to WM brand guidelines and UX standards.
• Collaborate with cross-functional teams to design and implement UX/UI.
• Interpret, and execute data to create presentations and digital experiences for Omnichannel.
• Creatively support initiatives for employee engagement, diversity, equity, and inclusion.

Menlo Park, CA, US

• Spearheaded creative strategy for Meta's Reality Labs Marketing Insights Team's video productions.
• Co-create integrated marketing initiatives across Oculus, Instagram, WhatsApp, and Facebook.
• Develop partnerships with Marketers, Media teams, Product Managers, and In-house Creative teams.
• Create inventive and captivating content for digital, event-based, and marketing campaigns.
• Manage projects and co-plan consumer empathy programs with the Customer Experience team.
• Design consumer journey maps for products like Portal, Oculus, and AR.

Minneapolis, MN, US

• Support the development of the nation’s first Spanish-language voice assistant for banking.
• Utilize Adobe Experience Manager and Adobe Creative Suite for UX/UI development.
• Create user-centered content in English and Spanish, aligned with U.S. Bank guidelines.
• Manage content lifecycle from idea to deployment, including website migration and quality audits.
• Simplify complex financial information into easy-to-understand concepts for multicultural audiences.
• Collaborate with UX/UI teams, accessibility consultants, and key stakeholders.

San Jose, CA, US

• Manage video and content creation for Computer numerical control (CNC) machines.
• Handle ad creation, full-cycle email campaigns, and performance metrics.
• Optimize paid media campaigns for ROI and sales growth.
• Develop marketing collateral and oversee ad hoc projects.
• Conduct A/B tests for creatives and landing pages to boost engagement.
• Create bilingual content for sales strategy and partner engagement.

Woodland Hills, CA, US

• Lead the creative strategy to produce videos and content for social media.
• Localization experience in planning and executing Video and Marketing Campaigns.
• Interpret, present, and execute operational data to C-Level Executives.
• Create content and cultural initiatives that drive diversity, equity, and inclusion.
• Manage Social Media Channels for multiple Insurance Agents in Northern California.
• Conceptualize and design marketing collateral.

San Mateo, California, US

• Create animated instructional videos and tutorials for the support center.
• Provide bilingual (Spanish/English) support, training, and troubleshooting in video production.
• Manage accounts using CRM to ensure customer satisfaction and retention.
• Represent Vyond (formerly known as GoAnimate) at trade shows and conferences.
• Guide prospects and current business clients in making purchase decisions.

San Francisco, California, US

• Manage all aspects of pre-production, production, and post-production.
• Coordinate video and photo shoots from initial production stages to final distribution.
• Oversee budgeting, and maintain documentation of crew, equipment costs, and all expenses.
• Establish workflows, processes, and brand guidelines for original multimedia projects.
• Conceptualize and design marketing collateral.
• Manage Branding and Identity.

Master'S Degree, Multimedia Communications

Bachelor'S Degree, Radio, Television, And Digital Communication