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Passionate and driven sales professional with over 15+ years of B2B experience driving top and bottom-line growth in local and international markets. Proven track record in identifying and capitalising on growth opportunities in global markets, managing cross-cultural commercial relationships, and driving consistent sales growth. Adept at market analysis, developing and executing strategic business plans, and building win-win partnerships to achieve business expansion and surpass revenue targets. Skilled in senior management and board-level communication, advising and influencing strategy and direction, and leading top-performing teams to success.A British and Mexican citizen, business fluent in English, Spanish, French, German, and Portuguese. I have commercialised products and services successfully in the UK, Europe, Latin America, and Southeast Asia.Benefits to your team:✨A self-starter who can quickly understand how your industry and market segment operates and hit the ground running✨A commercial and financially astute manager who has managed global sales P&Ls and has a track record of both setting and rolling out successful go-to-market strategies✨A savvy business developer who is talented at building and developing long-term relationships/partnerships that deliver consistent sales growth✨An experienced hunter and farmer who can close high-value accounts, manage and grow key accounts, and drive lead generation and demand growth✨A skilled communicator who can lead and deliver online and offline marketing communication strategies and translate customer needs into bespoke solutions through a consultative sales approachI am based in Leeds and am frequently working from London. Open to relocate.Industries where I have relevant experience✨Retail✨Fast-moving Consumer Goods (FMCG)✨Food and Beverage✨Food Ingredients✨Construction✨Software as a Service (SaaS)✨Specialty Chemicals✨Petrochemicals✨Supply Chain Consulting✨Regulatory Compliance ConsultingTop Skills✨Business fluent in English, Spanish, French, German, Portuguese✨International Sales and Business Development✨Strategic Business Planning✨Partner and Distributor Management✨P&L Management✨Pipeline and Account Management✨Negotiation and Contract Management✨Market Assessment and Data Analysis✨Consultative/ Solution-based selling✨Team Leadership and Mentoring ✨Executive/C-Level Communication✨Financial and Commercial Acumen✨Online and Offline Marketing Communications✨Analytical and Creative Thinking
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Data And Insights AnalystLeeds UnitedLeeds, Gb
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Commercial And Strategy ConsultantSenseiforallLeeds, Gb -
Purchasing ManagerBbx Uk Aug 2024 - PresentBournemouth, England, United KingdomWe are a wide and diverse community of business owners that transact with each other on a preferential supplier basis, tapping into our underutilized, unused, or unsold products, services, and resources (known as spare capacity) to generate additional income with an up to 85% direct boost on net profit and increased cash flow.I am on the lookout for business owners in Yorkshire that have capacity to do more work and are keen to grow by selling their excess product and/or service capacity to our business community. Get in touch if you want to learn more about the needs of our community and how it will benefit both sides. My email is luis.cantu@bbxworld.com. -
Commercial And Strategy ManagerPenman Consulting Feb 2023 - Aug 2023Wantage, England, United KingdomLed strategic commercial initiatives for Active Steward, a subsidiary of Penman Consulting, a specialised consultancy for Chemicals Regulatory Compliance.•Advised the MD and the executive team on market positioning, go-to-market strategy, and led the commercial launch of Penman’s Active Steward SaaS platform.•Conducted in-depth market feasibility studies, redefined the value proposition, and identified growth opportunities, showcasing strategic market assessment skills.•Led the initiative to enhance Active Steward's feature set with innovative solutions, positioning it as a unique and competitive offering for a wider customer base outside of Penman Consulting's traditional markets.•Implemented a commercial strategy that successfully boosted upselling and unlocked new revenue streams, seamlessly integrated with Penman's existing services.•Built a sales pipeline worth £800k+, maintaining a P&L of over £500k and forging key strategic partnerships, prioritising high-value leads, and ensuring consistent progression through the sales funnel.•Enhanced sales capabilities and accelerated software development through a strategic partnership with a major cloud applications integrator. -
Strategy And Commercial ManagerCo2Sustain® Sep 2021 - Jun 2022Leeds, England, United KingdomSustain CO2 Ltd. was spun off from Stephenson. It supplies ingredients to the Beverage industry to enhance the consumer experience in fizzy drinks. Internal promotion.•Championed the implementation of a Global Sales and Marketing Strategy, reducing sales cycle time by 50% and realigning sales roadmaps to improve profitability.•Managed a high-margin ingredient portfolio with full P&L responsibility (£700k/year) across 20 markets, demonstrating commercial acumen.•Strategically realigned the portfolio to prioritise high-volume beverage categories, recovering pandemic-related sales losses and driving significant revenue growth.•Fostered long-term partnerships with agents and distributors through effective contract negotiation, securing commitments for higher stock levels and technical support that directly contributed to a 10% sales uplift and improved supply chain efficiency. -
Business Development Manager Latin America And Southeast AsiaStephenson May 2016 - Sep 2021Leeds, United KingdomStart-up created within Stephenson, a leading personal care ingredients manufacturer, to sell innovative ingredients to the Beverage industry.•Led the GTM strategy and launch of CO2Sustain®, successfully penetrating 16 markets in Latin America and Southeast Asia for a company entering the beverage sector.•Built sales from zero to £600k/year in 3 years by building relationships, creating online and offline marketing collaterals, and selling through diverse channels.•Managed ingredient portfolio with full P&L responsibility (£600k/year), a stable customer base, and recurring sales in 16 countries.•Positioned Stephenson as a trusted beverage industry supplier, securing key contractsand winning a £1m+ contract with a Top 10 Beverage Manufacturer.•Transitioned sales methodology from technical to consultative, achieving 20% YOY sales growth and expanding into new beverage categories. -
Mba Summer Intern Corporate Strategic PlanningWalmart De México Y Centroamérica Jun 2015 - Aug 2015Mexico City, MexicoWalmart is the world’s biggest grocery retailer and market leader in Mexico.•Advised on and presented market feasibility studies, go-to-market strategies, and revenue and traffic growth plans to senior leaders at Walmart.•Developed a market entry strategy for the Mexican mobile telecommunications market, showcasing my ability to identify and capitalize on new market opportunities.•Streamlined cross-functional communication between Walmart and the McKinsey Social Initiative, resulting in a successful program rollout and the hiring of 10 participants.•Resolved stakeholder issues in the Walmart Foundation's Little Producer Program, increasing small producer participation. -
Capex Programme ManagerCoca-Cola Femsa Nov 2009 - Feb 2014Mexico City, MexicoCoca-Cola FEMSA is the biggest Coca-Cola bottler in the world in terms of volume with operations in 10 countries across Latin America.•Spearheaded the successful implementation of a standardised Capital Expenditure (Capex) and Post-mortem Review process across 9 countries in Latin America and the Philippines, securing buy-in from regional VPs and country managers.•Enhanced financial transparency and accountability through comprehensive weekly and monthly Capex reporting to the CFO and Board of Directors, improving decision-making and resource allocation.•Led the development and adoption of a Post-mortem Review framework, successfully implemented across 40+ projects, fostering a culture of stakeholder accountability, continuous improvement, and knowledge sharing throughout the organisation.•Developed innovative tools that accelerated Capex assessment and approval by 50%, optimised resource allocation, and achieved a 95% project execution rate, while reducing planned Capex by 20%. -
Planning And Logistics SupervisorAlpek Polyester - Brasil Jan 2007 - Nov 2009Monterrey, Nuevo Leon, Mexico(Global leader in the production of PTA (Terephthalic Acid), PET Resins, and PET Recycling (rPET))•Managed cost optimization and logistics and supply chain efficiency projects for PTA plants in Mexico and the USA•Implemented a physical hedge scheme and structured pricing formulas with suppliers, resulting in savings of USD 9m in the first year•Negotiated, managed, and maintained continued adherence to shipping contracts, ensuring the resolution of issues. This included a settlement of a dispute with a global shipping company, which negated a USD 1.2m claim against Alpek Polyester•Developed and implemented modeling tools that helped increase the accuracy of raw material pricing forecasts, in addition to presenting timely reports on market fluctuations and insights to support the Purchasing Director with monthly contract price negotiations•Analysed internal and external financial and technical data, conducted due diligence and competitor analysis, and presented a proposal to Senior Management on the potential purchase of a petrochemical storage terminal in Wilmington, North Carolina, USA -
Supply Chain ConsultantSolistica Jul 2005 - Jan 2007Monterrey, Nuevo Leon, Mexico(BIGGEST THIRD-PARTY LOGISTICS (3PL) SUPPLIER IN LATIN AMERICA)•Recommended the introduction of specialised trucks in the distribution network of a leading cigarette manufacturer saving them USD 2m in costs•Achieved a 7% reduction in distribution costs for the worldwide leader in kitchen, laundry, and home appliances by managing its transportation needs•Presented a new fleet management and optimisation plan for a leading department store chain and managed internal and external stakeholder engagement during the implementation, yielding a 30% reduction in fleet requirements and 20% savings on distribution costs -
Distribution Engineering InternCemex Mexico Sep 2004 - Jul 2005Monterrey, Nuevo Leon, Mexico(GLOBAL LEADER IN CONSTRUCTION MATERIALS AND SERVICES)• Implemented forklift leasing scheme achieving a 30% reduction in operational costs•Managed the relationship with CEMEX’s IT consultancy (Neoris), designed the concept, and supervised the development of an Inventory and Replenishment Management portal, delivering savings of USD 1m in the first 3 months after implementation -
Bioconversion Group R&D InternCognis Gmbh Feb 2004 - Jul 2004Düsseldorf Area, Germany•Coordinated and executed the research and development of an industrialized process to produce an active ingredient that increases the levels of good cholesterol in the body (conjugated linoleic acid (CLA)). The process achieved a 95% yield with 90% purity while reducing energy costs by 20%The internship was fully done in German.
Luis Cantu Skills
Luis Cantu Education Details
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Frequently Asked Questions about Luis Cantu
What company does Luis Cantu work for?
Luis Cantu works for Leeds United
What is Luis Cantu's role at the current company?
Luis Cantu's current role is Data and Insights Analyst.
What is Luis Cantu's email address?
Luis Cantu's email address is lu****@****hoo.com
What is Luis Cantu's direct phone number?
Luis Cantu's direct phone number is +44 113 205*****
What schools did Luis Cantu attend?
Luis Cantu attended Alliance Manchester Business School, Hkust Business School, Tecnológico De Monterrey, Tecnológico De Monterrey.
What skills is Luis Cantu known for?
Luis Cantu has skills like Business Strategy, Supply Chain, Analysis, Negotiation, Sap, Management, Team Leadership, Logistics, Financial Analysis, Microsoft Office, Forecasting, Multilingual.
Who are Luis Cantu's colleagues?
Luis Cantu's colleagues are Jessica Tarrant, Rizky Christianto, Shaun Hamill, Amalu Mary Joseph, Gwyn Williams, Scott Gardner, Ellie Clark.
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Luis Cantu
Greater Seattle Area5kou.pn, tierreit.com, bluejacknational.com, nintendo.com, mausergroup.com1 +49 223XXXXXXXX
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4lazparking.com, yahoo.com, hotmail.com, hotmail.com1 +131255XXXXX
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Luis Cantu
Mexico
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