Luis Diaz Sananes

Luis Diaz Sananes Email and Phone Number

Digital Marketing & Strategy Leader | Client Success Director at FanMail Marketing | Expert in Multichannel Marketing | Passionate about Innovation and Collaborative Growth @ FanMail Marketing
Luis Diaz Sananes's Location
Cincinnati, Ohio, United States, United States
Luis Diaz Sananes's Contact Details

Luis Diaz Sananes personal email

About Luis Diaz Sananes

With a vibrant 25+ year journey in marketing strategy and digital innovation, I've melded traditional marketing wisdom with cutting-edge AI and automation, particularly in music, FMCG, and news/media sectors. My core strengths—continuous learning, adept problem-solving, strategic planning, relational depth, and individualization—guide my professional ethos.Skills & Impact:- AI & Automation Mastery: Spearheaded initiatives boosting engagement and conversions, showcasing adaptability to digital evolutions.- Strategic Problem-Solving: Engineered solutions driving revenue growth and operational excellence, testament to my analytical and creative mindset.- Collaborative Leadership: Favored a team-centric leadership style, amplifying collective innovation and leveraging individual strengths for broader success.I'm passionate about leveraging marketing and tech tools for stellar, efficient outcomes, enhancing customer experiences. I excel in collaborative, innovative, and forward-thinking environments, contributing significantly to business growth and digital innovation.Open to consultancy and full-time roles, I'm eager to network with peers passionate about innovation and future-ready marketing strategies. Let's connect to discuss potential collaborations that drive the digital marketing frontier forward.

Luis Diaz Sananes's Current Company Details
FanMail Marketing

Fanmail Marketing

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Digital Marketing & Strategy Leader | Client Success Director at FanMail Marketing | Expert in Multichannel Marketing | Passionate about Innovation and Collaborative Growth
Luis Diaz Sananes Work Experience Details
  • Fanmail Marketing
    Client Success Director - Audience Development Crm, Digital Strategy, Multichannel Marketing
    Fanmail Marketing Aug 2020 - Present
    Loveland, Oh, Us
    I build digital marketing en email campaigns focusing on fans for clients in the music, entertainment, media, and consumer-focused industries. I launched fan acquisition campaigns that increased acquisition rates from 20% to 50%. I managed a global multifunctional team to help a global media client launch a global newsletter in record time. Implementing Salesforce Marketing Cloud, MailChimp, Acoustic, Optimizely, Klavyio, and other email clients.
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  • Hyperdrive
    Client Success Director - Audience Development Crm & Multichannel Marketing
    Hyperdrive Aug 2020 - Present
    Loveland, Ohio, Us
    I provide clients with the tools to deliver Digital Marketing to grow their brands through Web development, Email Marketing, Brand Management, Insights, Marketing Analytics, SEO, Social Media, Content Marketing, and other marketing tactics.
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  • Digital Nexus Llc
    Marketing Strategy / Insights Consultant / Digital Marketing / Email Marketing
    Digital Nexus Llc May 2015 - Present
    Mason, Ohio, Us
    Advise organizations on new products and services ideation, designing and implementing marketing strategies, building marketing channels - website, email marketing, and social media tools - to engage with clients, and identify actionable insights to drive new ideas and further connect with target audiences. Gave over 20 in-person trainings to over 500 attendees on Digital Marketing Strategy, social media, Email Marketing, CRM, and Audience developing.
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  • Songs For Seeds
    Franchise Owner - Marketing Manager - Band Manager
    Songs For Seeds Nov 2015 - Mar 2019
    New York, Ny, Us
    Managed and coordinated all marketing activities (Email Marketing, Social Media, Grassroot marketing, Content Marketing, CRM) for this award music program - named best music instruction in Cincinnati three years in a row giving over 450 performances to thousands of kids across the Greater Cincinnati area. Managed a team of 10 musicians coordinating recruitment, training, schedules, performances, and rehearsals.
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  • De La Riva Group
    Vp Us Multicultural - Multicultural Marketing Strategy And Insights
    De La Riva Group Apr 2013 - May 2015
    Mexico Df, Df, Mx
    Implemented a portfolio of quantitative, qualitative, ethnographic, and storytelling tools to lead the US multicultural market research business for De La Riva Group USA, with 50% revenue increase by acquiring three new clients and launching syndicated research initiatives to Fortune 500, private, and government clients in North and South America.
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  • Ipsos
    Vp Client Services - Advertising Effectiveness And Brand Equity
    Ipsos Oct 2007 - Dec 2012
    Paris, Fr
    Guided P&G Household Brands to obtain and interpret useful, meaningful insights from Copy Testing, Early-Stage Advertising Development, Digital Advertising and In-Market Performance Brand Health Tracking tools. Responsible for piloting new online advertising research tool with 80% improvement in research timing, and 70% profit increase in record time.
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  • Ipsos
    P&G Latin America Regional Account Director - Market Research And Marketing Insights
    Ipsos Aug 2004 - Oct 2007
    Paris, Fr
    Drove business growth with P&G Latin America through the use of added value research tools and insights consulting on brand equity, advertising effectiveness, concept test, and conjoint choice research tools for pricing and SKU optimization by building and leading a multi-country customer-focused team. Grew revenue 800% in three years by introducing new products like price elasticity and SKU rationalization studies, acquiring new clients, and expanding into new countries and categories.
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  • Ipsos
    Marketing Insights Director Venezuela
    Ipsos Aug 2004 - Aug 2006
    Paris, Fr
    Positioned IPSOS Marketing as a major research player in the country (Top 3) in revenue after three years of operation, growing revenue 3X in three years, by introducing creative and groundbreaking research techniques, hiring and coaching a high-performance client service and project management team, and implementing effective sales and lead generation strategy.
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  • 3M
    Corporate Marketing Manager - Market Research And Customer Experience Insights
    3M May 2000 - Aug 2004
    St Paul, Mn, Us
    Delivered marketing support to drive business opportunities with distributors, B2B/B2C clients, and consumers. Used sales, customer input, research, and syndicated data to provide market-tailored business intelligence information to management. Lead customer satisfaction research, uncovering unmet client needs and unsolved pain points, that helped increase 3M product and portfolio penetration with key clients with increased sales of 30% to 50% over four years.
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  • Farmatodo
    Market Research Manager - Brand Equity, Category Management, And Shopper Insights
    Farmatodo 1997 - 2000
    Caracas, Ve
    Created and led the market research department to provide management with consumer or shopper insights to support marketing plans and category management efforts using ad-hoc studies, quantitative and qualitative research tools, point of sales data, syndicated NIELSEN or IRI reports, and partnering with leading suppliers to deliver relevant, actionable, and updated customer and shopper data. Developed and implemented a several research studies to increase brand equity over three years, increase understanding of shoppers in key revenue categories (Diapers, Beauty, and over-the-counter medications), that generated insights used to re-engineer and re-design the stores and shelf space, generating over 50% sales increase.
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  • P&G
    Insights - Consumer Research Supervisor Venezuela
    P&G 1994 - 1997
    Cincinnati, Ohio, Us
    Coordinated market research initiatives for the Personal Cleansing category in Latin-America. Lead shopper insights efforts for P&G Venezuela for Laundry, Diapers, Feminine Protection and Oral Care categories that helped the Venezuelan sales and marketing teams develop pricing strategies, marketing materials, and category management tactics that increased customer loyalty by 30%.
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Luis Diaz Sananes Skills

Market Research Marketing Research Customer Insight Competitive Analysis Consumer Behaviour Advertising Research Strategy Marketing Strategy Brand Equity Social Media Marketing Social Media Marketing Integrated Marketing Strategic Planning Fmcg Segmentation Business Strategy Management Online Advertising Leadership Cross Functional Team Leadership Advertising Marketing Communications Business Development Retail Market Planning Consumer Insight Market Analysis Shopper Marketing Positioning Qualitative Research Business Insights Competitive Intelligence Team Management Coaching Quantitative Research Product Innovation Online Marketing Client Service Brand Architecture Consumer Behavior Account Management Team Building Microsoft Office Suite Sales Digital Marketing Marketing Management Email Marketing Brand Management Lead Generation Negotiation Analysis Financial Services Questionnaire Design Digital Media Social Media Strategist Focus Groups Analytics

Luis Diaz Sananes Education Details

  • Miami University
    Miami University
    Business
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing
  • Universidad Metropolitana (Ve)
    Universidad Metropolitana (Ve)
    Marketing
  • Universidad Metropolitana (Ve)
    Universidad Metropolitana (Ve)
    Business Administration And Management

Frequently Asked Questions about Luis Diaz Sananes

What company does Luis Diaz Sananes work for?

Luis Diaz Sananes works for Fanmail Marketing

What is Luis Diaz Sananes's role at the current company?

Luis Diaz Sananes's current role is Digital Marketing & Strategy Leader | Client Success Director at FanMail Marketing | Expert in Multichannel Marketing | Passionate about Innovation and Collaborative Growth.

What is Luis Diaz Sananes's email address?

Luis Diaz Sananes's email address is lu****@****ail.com

What schools did Luis Diaz Sananes attend?

Luis Diaz Sananes attended Miami University, Indiana University - Kelley School Of Business, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve).

What are some of Luis Diaz Sananes's interests?

Luis Diaz Sananes has interest in Children, Education, Science And Technology, Arts And Culture, Health.

What skills is Luis Diaz Sananes known for?

Luis Diaz Sananes has skills like Market Research, Marketing Research, Customer Insight, Competitive Analysis, Consumer Behaviour, Advertising Research, Strategy, Marketing Strategy, Brand Equity, Social Media, Marketing, Social Media Marketing.

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