Luis Henrique Cocuzza Email & Phone Number

São Paulo, Brazil

Brasil

EVSA tem 25 anos de atuação no mercado. Manutenções eletromecânicas . Aproximadamente 1.500 colaboradores. Somos especializados em paradas de manutenção em siderúrgicas, montagem de equipamentos, reparo de caminho de rolamento, manutenção de pontes rolantes, montagem de tanques, troca de tubulações estão dentro do escopo de nossa atuação.Principais clientes Gerdau, Ternium, ArcelorMittal, Vallourec, BRF, Volkswagen, Embraer entre outras..

São Paulo E Região, Brasil

✓ Responsible for the Strategic Plan with focus on new channels of sales and Go to Market definition.✓ General revision of the portfolio of brands with a focus on the margin and market opportunities.✓ Negotiation with the main customers of the company, signing new contracts – New Trade Terms with reduction of discounts and payment periods.✓ Launching new brands and replacing brands that came out of the company.➣ Main results: - Reorganization of the… Show more ✓ Responsible for the Strategic Plan with focus on new channels of sales and Go to Market definition.✓ General revision of the portfolio of brands with a focus on the margin and market opportunities.✓ Negotiation with the main customers of the company, signing new contracts – New Trade Terms with reduction of discounts and payment periods.✓ Launching new brands and replacing brands that came out of the company.➣ Main results: - Reorganization of the commercial area with new territorial division, increase of 80% in the number of customers and growth of 20% in sales comparing with 2016.- Release of the brands Elie Saab and Oxydo and replacement Gucci brand that represented 20% of the billing. Reduction of the days sales outstanding (DSO) in 60 days. Show less

São Paulo E Região, Brasil

- Responsible for reviewing the business and reorganization of the company in all areas.- Commercial - Restructuring of the comercial team. Contact and negotiation with Food Service Distributors and main customers (Key accounts). - Marketing - New product line with market potential analysis, cost, sales price, profitability and competitors. - Physical realocation of the company outsourcing of logistics warehouse.

Sāo Paulo

• Responsable for HoReCa channel (Hotels, Restaurants and Cafes) in Brazil;• Strategic and implementation of marketing activities;• Manage sales in São Paulo and Rio de Janeiro with direct team 15 and 11 distributors in the main cities in Brazil;• P&L management and marketing investments;• Negociation with key accounts groups;

São Paulo Area, Brazil

• Responsible for managing the International Brands (Perrier, S.Pellegrino and Acqua Panna) in Brazil with focus on results / P&L analyses;• Responsible for On Trade channel, development of new areas and distributors;• Responsible for Off Trade (Retail channel) management, review process, opportunities in Brazil that resulted in sales and distribution increase;• Marketing activities - Marketing plan, events, media campaigns, PR support, commercial incentives;• Training products… Show more • Responsible for managing the International Brands (Perrier, S.Pellegrino and Acqua Panna) in Brazil with focus on results / P&L analyses;• Responsible for On Trade channel, development of new areas and distributors;• Responsible for Off Trade (Retail channel) management, review process, opportunities in Brazil that resulted in sales and distribution increase;• Marketing activities - Marketing plan, events, media campaigns, PR support, commercial incentives;• Training products and sales techniques to new customers and distributors; Show less

São Paulo Area, Brazil

Responsible for the brand repositioning of S.Pellegrino and launch Acqua Panna brand in Brazil. Responsible for sales growth in Brazil in new areas, direct negociation with distributors and main clients.

São Paulo Area, Brazil

Founding partner.I worked in Commercial and marketing area / 40 employees.

Master Of Business Administration - Mba

Specialization In Management Of Luxury Brands, Marketing & Business

Civil Engineering