- Control, analysis and support in dynamizing and developing the business in more than 100 stores of the franchise network in the Optivisão group.- Responsible for the expansion and integration of new entities in Optivisão in the North and Center.- Support in the relationship with the Marketing structure, protocols and local partnerships;- Promotion and development of commercial and clinical activities;- Analysis, Control and Development of the commercial team in Activation / motivation / inspiration in the sale of Private and Exclusive Brands;- Control and support in the implementation of Visual Merchandising;- Analysis, Dynamization and Development of Private Brand accounts management for ophthalmic lenses and contact lenses in the franchise network;- Competition Analysis: Prices and MKT;- Promotion, Development and Control of the local MKT Budget by franchisee;- Analysis and monitoring of distribution purchases, creating commercial strategies to boost MP and ME purchases from the franchise network.

- Brand and corporate image creation- Coordination and development of merchandising and other Marketing and Communication activities of the company;- Supervision of the team for the development of projects and operational procedures, with a view to monitoring and controlling them;- Responsible for managing the relationship with suppliers and other partners.- Team alignment with the company's objectives and strategic positioning;- Implement growth strategies and relationship policies with customers, suppliers and competitors.- Organization function: Fill the positions of the commercial structure, define the customer service structure, provide the commercial area with the necessary infrastructure, systematize routines, flows and processes of the commercial area functions.- Planning function: Elaboration of annual budgets, Marketing and Communication Plan- Organization function: Define the customer service structure, provide the commercial area with the necessary infrastructure, systematize routines, flows and processes- Driving function: Promote a collaborative atmosphere in the team.- Control function: proposing a set of indicators for the commercial area, setting up a commercial information system, carrying out periodic surveys with users, proposing and maintaining performance monitoring rituals for indicators in the commercial area.- Business Partners: Católica Porto Business School, Hotel Intercontinental, PEV, PT…- Development of all online and offline communication (Website, Facebook, Pinterest, Youtube,…)

654/5000- Recruitment and selection of elements for the structure of the commercial team;- Leadership, training, supervision and monitoring of the direct sales team aimed at attracting customers in TV, Internet, Voice and Mobile services in the residential market;- Development of commercial strategies to ensure compliance with the daily, weekly and monthly objectives defined by the company, following the team's performance indicators;- Development of strategies to promote a collaborative atmosphere within the team;- Alignment of the team with the objectives fulfilling the Mission and Vision according to the company's strategic positioning;

- Responsável pelo recrutamento e selecção de todos os elementos para integrar a equipa comercial do Well Domus Fitness & Spa.- Responsável pela criação de toda a estrutura da área comercial, métodos de funcionamento e organização bem como pela coordenação comercial da equipa comercial com a finalidade de angariar clientes individuais e empresariais antes e após a abertura do Well Domus Fitness & Spa.- Apoio inicial à área financeira na elaboração de pressupostos e objectivos comerciais para a realização do plano de contas.- Apoio à área de marketing na elaboração e criação de materiais necessários para o contacto comercial com empresas e individuais.- Elaboração de variados protocolos e parcerias comerciais com a finalidade de promoção da marca Well Domus junto de cliente alvo previamente seleccionados.

449/5000- Prospecting, raising, presenting and selling the services provided by the club to individual and business customers before and after the opening of Holmes Place Boavista.- Deep development of knowledge of all club services, guaranteeing members a service of the highest quality, maintaining the highest levels of quality of service to customers, having surpassed all the sales objectives established monthly.