Founder and New Product Development: Start-up project on a mission to create the most natural and sustainable products in the world, closing the loop one product at a time. Natum was born from the urgent need to offer the highest quality of eco-sustainable products, 100% certified and derived entirely from renewable processes whose foundation are centered on the principles of sustainable development; circular economy, zero waste, directly linked to addressing global challenges such as large-scale plastic pollution, the increasing carbon footprint, pollution and the deterioration of the natural environment.As part of my personal development in the brand, I have been able to take part in the whole process from the origin, development and design of the brand to the implementation and creation of the product as well as its positioning in the market for sale in niche stores and e-channels. Implementing marketing strategies as well as SEM and SEO positioning.- Development, market study and prototype development- Industrial product search and development- Development of the logistics structure.- Ideation of "storytelling".- Development of Marketing and SEO strategies- Process of creating a static website in HTML, JavaScript and CSS.- Complete development in Wordpress CMS- Leadership, monitoring and decision making

PRODUCT SPECIALISTWorked in one of the Japan’s most recognized bonsai shops, evaluating all kinds of bonsai in different styles, ages. -Weekly buying and evaluation of all kinds of species and estimation of their market price. -Working with experts in the field to evaluate rare lots as well as author pots. -Styling and maintenance of privately owned bonsai collection.

- Development and coordination of digital advertising campaigns - Preparation of monitoring reports / campaign performance- Direct contact with clients, suppliers and media center- Performance of benchmark (Digital and CRM)

Worldwide leader Company in airport baggage protection services. • Marketing department Internship: Implementation of the company's marketing strategy, communication with clients and institutional partners.