Results-oriented executive with 25+ years of leadership in Marketing and Sales, specializing in strategic planning, digital initiatives, and team building. Proficient in implementing disruptive strategies for business growth, adept at navigating conservative and low-budget environments.Internationally seasoned, I've led successful marketing teams in Brazil, Germany, US, Canada, and Mexico. In 2016, I transitioned to the Non Profit sector (NGO), elevating major NGOs in Brazil through fundraising, brand enhancement, and digital funding channels.My diverse career spans payment systems, e-commerce, B2C digital experiences, and Cause-Related Marketing. Currently, I lead a team driving exceptional results: +200% in fundraising revenue, +80% social media engagement, and a 5pp increase in business margins over four years.At the Ayrton Senna Institute, I redesigned the co-branded credit card and initiated the round-up donation system at CCR toll booths. As a startup advisor, I drive sales, foster growth, refine branding, forge partnerships, and enhance technological capabilities.At Allianz Insurance, I launched a globally recognized brand in Brazil with achievements like Best Digital Strategy (twice), +129% awareness, +83% purchase consideration, and a 53% NPS improvement—with the smallest marketing budget.Strategically involved in naming rights for Allianz Parque and the Allianz Motor partnership with Ayrton Senna Institute, driving a 44% increase in brand awareness and a 30% surge in insurance quotations within two months.I am a dynamic leader with a proven track record of delivering exceptional results and driving impactful change across diverse industries.#strategic marketing #sales #growth #esg#marketing #vendas #estratégia #sustentabilidade
Listed skills include Marketing, Strategy, Marketing Strategy, Email Marketing, and 46 others.