Luis Dix Email and Phone Number
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Results-oriented executive with 25+ years of leadership in Marketing and Sales, specializing in strategic planning, digital initiatives, and team building. Proficient in implementing disruptive strategies for business growth, adept at navigating conservative and low-budget environments.Internationally seasoned, I've led successful marketing teams in Brazil, Germany, US, Canada, and Mexico. In 2016, I transitioned to the Non Profit sector (NGO), elevating major NGOs in Brazil through fundraising, brand enhancement, and digital funding channels.My diverse career spans payment systems, e-commerce, B2C digital experiences, and Cause-Related Marketing. Currently, I lead a team driving exceptional results: +200% in fundraising revenue, +80% social media engagement, and a 5pp increase in business margins over four years.At the Ayrton Senna Institute, I redesigned the co-branded credit card and initiated the round-up donation system at CCR toll booths. As a startup advisor, I drive sales, foster growth, refine branding, forge partnerships, and enhance technological capabilities.At Allianz Insurance, I launched a globally recognized brand in Brazil with achievements like Best Digital Strategy (twice), +129% awareness, +83% purchase consideration, and a 53% NPS improvement—with the smallest marketing budget.Strategically involved in naming rights for Allianz Parque and the Allianz Motor partnership with Ayrton Senna Institute, driving a 44% increase in brand awareness and a 30% surge in insurance quotations within two months.I am a dynamic leader with a proven track record of delivering exceptional results and driving impactful change across diverse industries.#strategic marketing #sales #growth #esg#marketing #vendas #estratégia #sustentabilidade
Eguincho Technology
View- Website:
- eguincho.com.br
- Employees:
- 6
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Managing DirectorAssociação Pela Família May 2024 - PresentSão Paulo, BrazilThe Association has 80 years into Education projects with kids and youths. With current US$10mm in Revenues, the social investment has been decreasing in the last years due to lack with Governance. My arrival as Managing Director intends to recover the main Philanthropic business/funding source (regular school) to start increasing again the investments.
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Board MemberEguincho Technology Apr 2019 - PresentSão Paulo Area, Brazil -
Cgo - Fund Raising, Sales, Mkt&CommunicationLiga Solidária Jun 2019 - May 2024Sao Paulo, BrazilLiga Solidaria is a R$110mm/year NGO, about to become centenary, with high impact social programs and an innovative approach for fund raising (Brazil and USA). Liga has 5 Philanthropic Business which are responsible for 50% of total investment into social programs. Managing about 30 people, my teams are responsible for Fund raising campaings (Personal and Corporate), Sales for these Philanthropic Business (schools, senior residences/services and a flat businesses)… Show more Liga Solidaria is a R$110mm/year NGO, about to become centenary, with high impact social programs and an innovative approach for fund raising (Brazil and USA). Liga has 5 Philanthropic Business which are responsible for 50% of total investment into social programs. Managing about 30 people, my teams are responsible for Fund raising campaings (Personal and Corporate), Sales for these Philanthropic Business (schools, senior residences/services and a flat businesses), Marketing/Communication (Social+Businesses) and volunteering. +R$4,0mm raised in 2020 through Corporate partnerships, Digital Marketing Campaigns and International grants. Increase of 35% in Social Media followers. About R$800k in sales at the Bazar sales (new and 2nd hand clothes, home appliances, furnitures, etc).Digital lead generation/convertion, Cause Related Marketing, Branding, New Products Show less -
Head Of Relationship Management (Fund Raising)Instituto Ayrton Senna Oct 2016 - Apr 2019São Paulo Area, Brazil❖ Leading the team responsible for managing all the Partners that donate funds to the Institute through Cause Related Marketing (sell of products with the Institute brand) and Institutional partnerships. In 12 months, we have raised R$5mm among current partners. Cause Related Marketing: Relaunch of Itaucard creditcard through Digital Marketing Lead funnel (generation in the target, proposal, conversion), Engagement to donation at CCR tolls and Cinemark checkout, Mc Dia Feliz (200k pre-sale… Show more ❖ Leading the team responsible for managing all the Partners that donate funds to the Institute through Cause Related Marketing (sell of products with the Institute brand) and Institutional partnerships. In 12 months, we have raised R$5mm among current partners. Cause Related Marketing: Relaunch of Itaucard creditcard through Digital Marketing Lead funnel (generation in the target, proposal, conversion), Engagement to donation at CCR tolls and Cinemark checkout, Mc Dia Feliz (200k pre-sale sandwiches), 60k books at PBKids. B2B partnerships: Institutional / Foundations such as Boeing, MoneyGram, FS Software, Fundação VW, Fundação Itaú Social, Instituto Positivo, EDP Energy, NeoEnergia, Linx and others. . Member of Steering Committee of United Nation Sustainable Development Goals - Brazil. . Member of Movimento Colabora Educação together with the best other 7 Foundations and IBD. Show less -
Head Of MarketingAllianz Feb 2009 - Oct 2016São Paulo Area, BrazilIn Allianz I have led the Marketing team (3 direct managers + 9 analysts), managing strategies and initiatives in Digital (inc. apps), Advertising, Social Media management, Research, Business and Brand Partnerships, Sponsorships (including Allianz Parque Naming Right), Events, Leads generation management, Relationshiop Programs, Head Office alignment, End Customer and Brokers, etc.In 8 years, we have: . Improved NPS (w/ Brokers) in +60% (reaching 2nd place), . Brand evolution… Show more In Allianz I have led the Marketing team (3 direct managers + 9 analysts), managing strategies and initiatives in Digital (inc. apps), Advertising, Social Media management, Research, Business and Brand Partnerships, Sponsorships (including Allianz Parque Naming Right), Events, Leads generation management, Relationshiop Programs, Head Office alignment, End Customer and Brokers, etc.In 8 years, we have: . Improved NPS (w/ Brokers) in +60% (reaching 2nd place), . Brand evolution in all levels (including Consideration and Sales), . Business and Brand strategies to support the greatest turmoil in AZ Brazil history (after loosing 25% of the brokers, all were recovered), . Development and lauch of the main platforms: Allianz Parque and Allianz Auto Instituto Ayrton Senna (with +30% of quotations).Director of ABA - Institute supported by Allianz which takes care of 500 kids/youth annualy. Show less -
Group Of Account DirectorEnergy - Y&R Mar 2005 - Jan 2009I was in charge of managing a group of accounts team responsible for clients such as: Banco Safra, Eadcon, (E-learining), Vedacit (construction products), Nita (foods cia) and Accenture. I have also taken care of accounts suchs as TAM (airlines), Shopping Eldorado, Repsol, Batavo (foods).
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Mkt Manager Hospital Albert EinsteinHiae 2004 - 2005My responsibility was to lead the marketing team and tasks for the hospital - defining and controlling products (cardiology, neurology, day hospital, maternity, etc).My team managed communication and relationship campaigns - with final patients, physicians and health insurance companies.
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Marketing ManagerBanco Itau 1999 - 2004Responsible for the Marketing team in charge of 13 different Business Units. My team created initiatives for sales, communications, product brochures, events.Working in partnership with Sales and Product teams, we could launch new products, Sales campaigns supports, new products and brands. The most representative result was the re-launch of Retirement fund for kids. Combining Media, Direct Marketing and Active call center approaches, we increased in 44% the sales. -
Marketing Intelligence ManagerBankboston 1997 - 1999São Paulo Area, Brazil / MexicoIn charge of Marketing Intelligence team, we developed many researches and strategic plans for all the bank Business Units, deep diving into regional realities: New branches region definition, Sales approaches, Best offerings (products and pricing), Products launches.Brazil and Mexico
Luis Dix Skills
Luis Dix Education Details
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International Business -
Business Administration -
Sap AcademyFi Co Modules -
Communication -
Strategic Planning -
Neuromarketing
Frequently Asked Questions about Luis Dix
What company does Luis Dix work for?
Luis Dix works for Eguincho Technology
What is Luis Dix's role at the current company?
Luis Dix's current role is C-level Executive, Growth Management, Marketing and Sales. Start ups Advisor. ESG / Corporate Social Responsibility executive Executivo Senior de Marketing e Vendas, Conselheiro Start ups, Executivo ESG / Sustentab..
What is Luis Dix's email address?
Luis Dix's email address is lu****@****ail.com
What schools did Luis Dix attend?
Luis Dix attended University Of California, Berkeley, Faap - Fundação Armando Alvares Penteado, Sap Academy, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Fgv - Fundação Getulio Vargas, Copenhagen Business School.
What are some of Luis Dix's interests?
Luis Dix has interest in Children, Politics, Environment, Education, Arts And Culture.
What skills is Luis Dix known for?
Luis Dix has skills like Marketing, Strategy, Marketing Strategy, Email Marketing, Business Strategy, Crm, Advertising, Marketing Management, Social Media, Digital Marketing, Marketing Communications, Management.
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